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All Journal JURNAL DESTINASI PARIWISATA Jurnal Ilmiah Wahana Pendidikan
Ariwangsa, I Made Bayu
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Religion Education Social Sciences Other

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Pariwisata Berbasis Masyarakat Untuk Menunjang Pariwisata Berkelanjutan Di Desa Wisata Kaki Langit, Bantul, DI Yogyakarta Rahman, Firly; Sunarta, I Nyoman; Ariwangsa, I Made Bayu
JURNAL DESTINASI PARIWISATA Vol 11 No 1 (2023): VOL 11, NO 1 (2023): (JANUARY - JUNE)
Publisher : Program Studi Pariwisata Program Sarjana, Fakultas Pariwisata, Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JDEPAR.2023.v11.i01.p06

Abstract

Community based tourism can be defined as the concept of sustainable tourism development. Local community participation is the main focus in the concept of community based tourism, so that it can have a positive impact in the social, cultural, economic and environmental fields. The Kaki Langit Tourism Village is one of the tourist villages which is becoming a trend in the province of Yogyakarta, therefore this research was conducted to identify forms of local community participation so that it can become an example and inspiration for other tourist villages in Indonesia. This research uses qualitative data types. The data sources used are primary and secondary. Data collection techniques in this research were observation, in depth interviews and documentation. The data analysis technique used is descriptive qualitative through three activities, namely data reduction, triangulation, and drawing conclusions. The results of this research indicate that thanks to tourism activities in the Kaki Langit Tourism Village which was formerly one of the poorest villages in Yogyakarta province but currently the welfare of local communities has increased, this research also shows forms of local community participation, as well as alternative strategies for community based sustainable development. Keywords: Tousim Village, Community Based Tourism, Sustainable Tourism, Local Community Participation
Strategi Pemasaran Daya Tarik Taman Wisata Iman Sitinjo Kabupaten Dairi Sumatera Utara Sinaga, Elizabeth M R; Suryasih, Ida Ayu; Ariwangsa, I Made Bayu
JURNAL DESTINASI PARIWISATA Vol 11 No 1 (2023): VOL 11, NO 1 (2023): (JANUARY - JUNE)
Publisher : Program Studi Pariwisata Program Sarjana, Fakultas Pariwisata, Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JDEPAR.2023.v11.i01.p22

Abstract

The attraction of Taman Wisata Iman Sitinjo is one of the attractions that is currently pursuing marketing activities. The lack of promotional media as a means of marketing products and the lack of market from among tourists make the attraction of Taman Wisata Iman Sitinjo less well known by the wider community. The importance of marketing strategy is as a means of introducing, communicating, and marketing the attractiveness value of Taman Wisata Iman Sitinjo to be directed and effective. Therefore, this research is important to be carried out and aims to determine the internal and external factors of Taman Wisata Iman Sitinjo, so that the right marketing strategy can be known for the attractiveness of Taman Wisata Iman Sitinjo. The research method used in this study is qualitative. Data was collected through observation, interviews and documentation. The resulting marketing strategy is the result of a SWOT analysis obtained from the identification of attractiveness conditions that result in the SO strategy, namely creating an image of the attractiveness of Taman Wisata Iman Sitinjo as a quality attraction and maintaining and improving the quality of attraction to be able to attract visitors to make a return visit. ST's strategy is to create innovations that attract more tourists and create a brand image to create tourist confidence in the attractiveness of Taman Wisata Iman Sitinjo. The WO strategy is to improve the quality of tourism human resources and improve the quality and service facilities for tourists. The last strategy is WT strategy, namely increasing the promotion of the attractiveness of Taman Wisata Iman Sitinjo through social media as well as the construction and provision of tourism supporting facilities. Keywords: tourism marketing strategy, tourist attraction, Taman Wisata Iman Sitinjo
PENGARUH BAURAN PEMASARAN TERHADAP MINAT BERKUNJUNG KEMBALI WISATAWAN NUSANTARA KE MUSEUM OF MODERN AND CONTEMPORARY ART IN NUSANTARA (MUSEUM MACAN), JAKARTA Ginting, Mega Millenia; Sukana, Made; Ariwangsa, I Made Bayu
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 3 (2024): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10639544

Abstract

Museum Macan merupakan sebuah destinasi wisata yang menampilkan seni kontemporer dengan berbagai keunikan dan atraksi. Bauran pemasaran merupakan salah satu aspek penting dalam menyukseskan Museum Macan ditengah banyaknya museum modern yang kian menjamur di Jakarta, sehingga penilitian ini bertujuan untuk menganalisis pengaruh bauran pemasaran terhadap minat berkunjung kembali wisatawan ke Mseum Macan, Jakarta. Penelitian ini menggunakan teknik simple random sampling kepada 116 responden melalui penyebaran kuesioner model skala likert. Variabel independen dalam penelitian ini meliputi produk, harga, saluran distribusi, promosi, orang, proses, dan bukti fisik terhadap variabel dependen yaitu minat berkunjung kembali. Alat uji yang digunakan adalah SPSS ver 20 dengan menggunakan uji validitas, uji reliabilitas, dan uji asumsi klasik. Data yang dianalisis menggunakan teknik analisis regresi linier berganda dan analisis hipotesis menggunakan uji F dan uji t. Hasil penelitian ini menunjukkan bahwa variabel produk, saluran distribusi, promosi, orang, proses, dan bukti fisik memiliki nilai signifikansi yang kurang dari 0,05. Sementara thitung masing-masing variabel lebih besar dari ttabel yaitu produk sebesar 4,350, saluran distribusi sebesar 1,988, promosi sebesar 2,710, orang sebesar 3,151, proses sebesar 4,159, dan bukti fisik sebesar 3,233. Variabel harga (X2) tidak memiliki nilai yang signifikan terhadap minat berkunjung kembali dengan nilai signifikansi diatas 0,05 dan thitung sebesar 1,468. Hasil uji F menunjukkan bahwa variabel independent pada bauran pemasaran layak untuk menguji minat berkunjung kembali wisatawan ke Museum Macan. Hal ini terbukti dengan nilai Fhitung sebesar 68,594 lebih besar dari Ftabel dan tingkat signifikansi sebesar 0,000 lebih kecil dari 0,05.
Co-Authors Ginting, Mega Millenia I Nyoman Sunarta Ida Ayu Suryasih, Ida Ayu Rahman, Firly Sinaga, Elizabeth M R Sukana, Made