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All Journal Jurnal Informatika Ekonomi Bisnis Toba: Journal of Tourism, Hospitality, and Destination JGEN : Jurnal Pengabdian Kepada Masyarakat
Suta, Putu Wira Parama
Unknown Affiliation
Computer Science & IT Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Identifikasi Peran dan Strategi Kolaborasi Penta Helix Pada Desa Wisata Pujon Kidul Malang Suta, Putu Wira Parama; Sastrawan, I Gede Anom; Mirayani, Ni Kadek Sri; Widyayanthi, Ni Putu Lilik; Kesumadewi, Anak Agung Ayu Ratih
JGEN : Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 1 (2025): JGEN : Jurnal Pengabdian Kepada Masyarakat, Februari 2025
Publisher : Lumbung Pare Cendekia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60126/jgen.v3i1.718

Abstract

Desa Wisata Pujon Kidul, yang terletak di Kabupaten Malang, merupakan desa wisata dengan potensi besar di bidang agrowisata, edukasi, dan budaya. Kegiatan pengabdian ini bertujuan untuk mengidentifikasi peran masing-masing unsur Penta Helix serta merancang strategi kolaborasi yang sinergis untuk mengoptimalkan potensi Desa Wisata Pujon Kidul. Metode yang digunakan adalah kualitatif deskriptif dengan pendekatan partisipatoris. Data dikumpulkan melalui wawancara mendalam, diskusi kelompok terfokus (FGD), dan observasi langsung di lapangan. Proses pengabdian melibatkan identifikasi peran dan tanggung jawab masing-masing unsur, pelaksanaan workshop kolaborasi, dan evaluasi ketercapaian program. Hasil pengabdian menunjukkan bahwa peran masing-masing unsur Penta Helix telah teridentifikasi dengan jelas. Implementasi strategi ini berhasil menciptakan sinergi yang lebih baik antar-unsur Penta Helix, meningkatkan kapasitas masyarakat, dan mendorong keberlanjutan pariwisata di Desa Wisata Pujon Kidul. Kegiatan ini merekomendasikan pendampingan lanjutan oleh akademisi, partisipasi aktif masyarakat dalam program-program pengembangan, serta dukungan pemerintah dalam bentuk regulasi dan infrastruktur untuk mendukung keberlanjutan pengelolaan desa wisata.
Analisis Komunikasi Pemasaran Aston Denpasar Hotel & Convention Center dalam Membentuk Citra Positif Ni Kadek Sri Mirayani; Widjaya, I Gusti Ngurah Oka; Widyayanthi, Ni Putu Lilik; Suta, Putu Wira Parama
TOBA: Journal of Tourism, Hospitality, and Destination Vol. 4 No. 2 (2025): Mei 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/toba.v4i2.5211

Abstract

Aston Denpasar Hotel & Convention Center is one of the hotels located in the center of Denpasar. This hotel has the challenge of forming a positive image as a differentiator from other hotels located around Denpasar City with similar facility offerings. This study aims to analyze the marketing communication used by the hotel in forming a positive image in the community and target market. This type of research is qualitative descriptive research. Data was collected through observation, interviews and documentation. The results of the study show that Aston Denpasar Hotel & Convention Center implements a digital marketing strategy. This is realized by using a website, Instagram, collaboration with national media, collaboration with influencers in introducing products. In addition, the hotel also implements a Corporate Social Responsibility (CSR) program as one proof that the hotel cares about the surrounding community so that it can strengthen the hotel's positive image. The marketing communication implemented by Aston Denpasar Hotel & Convention Center is very good, it just still needs some improvements such as the use of storytelling in promotional content, the use of more consistent hashtags, and being more interactive in promotional activities.
Gastronomic Tourism as an Innovative Strategy to Increase the Attractiveness of Tourist Destinations Juniarta, Pande Putu; Suta, Putu Wira Parama
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 3 (September 2025)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v7i3.1240

Abstract

This study explores gastronomic tourism as an innovative strategy to enhance the attractiveness of tourist destinations. As experiential tourism gains prominence, local culinary experiences have emerged as powerful tools for cultural engagement and destination differentiation. The objective of this research is to examine how gastronomic elements such as traditional dishes, culinary storytelling, and participatory food activities influence tourists’ perceptions, emotional connections, and behavioral intentions. A qualitative method using a systematic literature review was employed, drawing on peer reviewed sources from 2020 to 2024 across disciplines including tourism, marketing, and cultural studies. The analysis identifies four key dimensions destination image, emotional engagement, policy integration, and development challenges as critical to the success of culinary tourism strategies. The findings show that gastronomy contributes not only to sensory satisfaction but also to cultural identity formation and emotional bonding, particularly when integrated with tourism policy frameworks. However, challenges such as limited local capacity and policy fragmentation persist in emerging destinations. The study concludes that strategic incorporation of gastronomy into tourism development can drive sustainability, competitiveness, and cultural preservation. Recommendations for future research include empirical validation and inclusive policy design to empower local communities through food based tourism.
Co-Authors I Gede Anom Sastrawan, I Gede Anom Juniarta, Pande Putu Kesumadewi, Anak Agung Ayu Ratih Ni Kadek Sri Mirayani Widjaya, I Gusti Ngurah Oka Widyayanthi, Ni Putu Lilik