Article Per Year (5 Year)
p-Index From 2021 - 2026
0.61
P-Index
This Author published in this journals
All Journal Toba: Journal of Tourism, Hospitality, and Destination Global Review of Tourism and Social Sciences
Widjaya, I Gusti Ngurah Oka
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Analisis Komunikasi Pemasaran Aston Denpasar Hotel & Convention Center dalam Membentuk Citra Positif Ni Kadek Sri Mirayani; Widjaya, I Gusti Ngurah Oka; Widyayanthi, Ni Putu Lilik; Suta, Putu Wira Parama
TOBA: Journal of Tourism, Hospitality, and Destination Vol. 4 No. 2 (2025): Mei 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/toba.v4i2.5211

Abstract

Aston Denpasar Hotel & Convention Center is one of the hotels located in the center of Denpasar. This hotel has the challenge of forming a positive image as a differentiator from other hotels located around Denpasar City with similar facility offerings. This study aims to analyze the marketing communication used by the hotel in forming a positive image in the community and target market. This type of research is qualitative descriptive research. Data was collected through observation, interviews and documentation. The results of the study show that Aston Denpasar Hotel & Convention Center implements a digital marketing strategy. This is realized by using a website, Instagram, collaboration with national media, collaboration with influencers in introducing products. In addition, the hotel also implements a Corporate Social Responsibility (CSR) program as one proof that the hotel cares about the surrounding community so that it can strengthen the hotel's positive image. The marketing communication implemented by Aston Denpasar Hotel & Convention Center is very good, it just still needs some improvements such as the use of storytelling in promotional content, the use of more consistent hashtags, and being more interactive in promotional activities.
Festival Semarapura Tahun 2025 sebagai Event Budaya dan Ekonomi Kreatif di Kabupaten Klungkung Ni Kadek Sri Mirayani; Widjaya, I Gusti Ngurah Oka; Widyayanthi, Ni Putu Lilik; Pitanatri, Isvari Ayu; Paristha, Ni Putu Tiya
TOBA: Journal of Tourism, Hospitality, and Destination Vol. 4 No. 4 (2025): November 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/toba.v4i4.6749

Abstract

The Semarapura Festival is an annual cultural event organized by the Klungkung Regency Government through the Department of Tourism. The 7th Semarapura Festival in 2025 is held with the aim of strengthening local cultural identity while developing the community’s creative economy sector. This study aims to analyze the implementation of the 2025 Semarapura Festival as a cultural and creative economy event. The research method used is descriptive qualitative with a case study approach through observation, interviews, and documentation. The results show that the Semarapura Festival plays an important role as a medium for cultural preservation through traditional art performances and activities based on local wisdom, as well as serving as a platform for creative economic development for MSME actors in the culinary and craft sectors. In addition, the festival also applies environmentally friendly innovations and digital promotion strategies through social media to expand audience reach. However, challenges such as parking areas, lack of shaded spaces, and waste management still need attention to optimize the festival in the future. Overall, Semarapura Festival in 2025 succeeds in becoming a model cultural event that integrates tradition preservation, creative economy empowerment, and environmental sustainability.
When High Spending Meets Low Walkability: The Accessibility Paradox in a Living Heritage Urban District Astuti, Anak Agung Ayu Gita Kusuma; Widjaya, I Gusti Ngurah Oka; Mirayani, Ni Kadek Sri; Ariningsih, Ni Putu; Savitri, Ni Wayan Gita Sadhana
Global Review of Tourism and Social Sciences Vol. 2 No. 2 (2026): Global Review of Tourism and Social Sciences
Publisher : Yayasan Ghalih Pelopor Pendidikan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53893/grtss.v2i2.479

Abstract

This study examines the structural paradox between high tourist expenditure concentration and infrastructural accessibility constraints in the Gajah Mada Heritage Area, Denpasar. Drawing on secondary data from the 2025 Denpasar Tourist Expenditure Survey, the study analyses micro spending patterns, attraction preferences, and satisfaction with traffic conditions using descriptive and gap analysis approaches. Results reveal that retail spending accounts for 20 percent of average daily domestic tourist expenditure, with visitation to shopping zones exceeding 80 percent, confirming the area’s function as a cultural shopping district. However, 49 percent of domestic visitors report dissatisfaction with traffic congestion, indicating a critical accessibility deficit. Tourist interest in living heritage attractions significantly exceeds that of static historical sites, suggesting a shift toward performative authenticity. The findings demonstrate that spatial constraints generate implicit economic costs by limiting dwell time and consumption opportunities. Revitalization strategies must therefore prioritize walkability oriented planning to sustain economic vitality in urban heritage corridors.
Co-Authors Ariningsih, Ni Putu Astuti, Anak Agung Ayu Gita Kusuma Ni Kadek Sri Mirayani Paristha, Ni Putu Tiya Pitanatri, Isvari Ayu Savitri, Ni Wayan Gita Sadhana Suta, Putu Wira Parama Widyayanthi, Ni Putu Lilik