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All Journal Toba: Journal of Tourism, Hospitality, and Destination JGEN : Jurnal Pengabdian Kepada Masyarakat
Widyayanthi, Ni Putu Lilik
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Computer Science & IT Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Identifikasi Peran dan Strategi Kolaborasi Penta Helix Pada Desa Wisata Pujon Kidul Malang Suta, Putu Wira Parama; Sastrawan, I Gede Anom; Mirayani, Ni Kadek Sri; Widyayanthi, Ni Putu Lilik; Kesumadewi, Anak Agung Ayu Ratih
JGEN : Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 1 (2025): JGEN : Jurnal Pengabdian Kepada Masyarakat, Februari 2025
Publisher : Lumbung Pare Cendekia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60126/jgen.v3i1.718

Abstract

Desa Wisata Pujon Kidul, yang terletak di Kabupaten Malang, merupakan desa wisata dengan potensi besar di bidang agrowisata, edukasi, dan budaya. Kegiatan pengabdian ini bertujuan untuk mengidentifikasi peran masing-masing unsur Penta Helix serta merancang strategi kolaborasi yang sinergis untuk mengoptimalkan potensi Desa Wisata Pujon Kidul. Metode yang digunakan adalah kualitatif deskriptif dengan pendekatan partisipatoris. Data dikumpulkan melalui wawancara mendalam, diskusi kelompok terfokus (FGD), dan observasi langsung di lapangan. Proses pengabdian melibatkan identifikasi peran dan tanggung jawab masing-masing unsur, pelaksanaan workshop kolaborasi, dan evaluasi ketercapaian program. Hasil pengabdian menunjukkan bahwa peran masing-masing unsur Penta Helix telah teridentifikasi dengan jelas. Implementasi strategi ini berhasil menciptakan sinergi yang lebih baik antar-unsur Penta Helix, meningkatkan kapasitas masyarakat, dan mendorong keberlanjutan pariwisata di Desa Wisata Pujon Kidul. Kegiatan ini merekomendasikan pendampingan lanjutan oleh akademisi, partisipasi aktif masyarakat dalam program-program pengembangan, serta dukungan pemerintah dalam bentuk regulasi dan infrastruktur untuk mendukung keberlanjutan pengelolaan desa wisata.
Analisis Komunikasi Pemasaran Aston Denpasar Hotel & Convention Center dalam Membentuk Citra Positif Ni Kadek Sri Mirayani; Widjaya, I Gusti Ngurah Oka; Widyayanthi, Ni Putu Lilik; Suta, Putu Wira Parama
TOBA: Journal of Tourism, Hospitality, and Destination Vol. 4 No. 2 (2025): Mei 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/toba.v4i2.5211

Abstract

Aston Denpasar Hotel & Convention Center is one of the hotels located in the center of Denpasar. This hotel has the challenge of forming a positive image as a differentiator from other hotels located around Denpasar City with similar facility offerings. This study aims to analyze the marketing communication used by the hotel in forming a positive image in the community and target market. This type of research is qualitative descriptive research. Data was collected through observation, interviews and documentation. The results of the study show that Aston Denpasar Hotel & Convention Center implements a digital marketing strategy. This is realized by using a website, Instagram, collaboration with national media, collaboration with influencers in introducing products. In addition, the hotel also implements a Corporate Social Responsibility (CSR) program as one proof that the hotel cares about the surrounding community so that it can strengthen the hotel's positive image. The marketing communication implemented by Aston Denpasar Hotel & Convention Center is very good, it just still needs some improvements such as the use of storytelling in promotional content, the use of more consistent hashtags, and being more interactive in promotional activities.
Festival Semarapura Tahun 2025 sebagai Event Budaya dan Ekonomi Kreatif di Kabupaten Klungkung Ni Kadek Sri Mirayani; Widjaya, I Gusti Ngurah Oka; Widyayanthi, Ni Putu Lilik; Pitanatri, Isvari Ayu; Paristha, Ni Putu Tiya
TOBA: Journal of Tourism, Hospitality, and Destination Vol. 4 No. 4 (2025): November 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/toba.v4i4.6749

Abstract

The Semarapura Festival is an annual cultural event organized by the Klungkung Regency Government through the Department of Tourism. The 7th Semarapura Festival in 2025 is held with the aim of strengthening local cultural identity while developing the community’s creative economy sector. This study aims to analyze the implementation of the 2025 Semarapura Festival as a cultural and creative economy event. The research method used is descriptive qualitative with a case study approach through observation, interviews, and documentation. The results show that the Semarapura Festival plays an important role as a medium for cultural preservation through traditional art performances and activities based on local wisdom, as well as serving as a platform for creative economic development for MSME actors in the culinary and craft sectors. In addition, the festival also applies environmentally friendly innovations and digital promotion strategies through social media to expand audience reach. However, challenges such as parking areas, lack of shaded spaces, and waste management still need attention to optimize the festival in the future. Overall, Semarapura Festival in 2025 succeeds in becoming a model cultural event that integrates tradition preservation, creative economy empowerment, and environmental sustainability.
Co-Authors I Gede Anom Sastrawan, I Gede Anom Kesumadewi, Anak Agung Ayu Ratih Ni Kadek Sri Mirayani Paristha, Ni Putu Tiya Pitanatri, Isvari Ayu Suta, Putu Wira Parama Widjaya, I Gusti Ngurah Oka