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All Journal Jurnal Ilmiah Mahasiswa FEB Intelmatics Sriwijaya University Learning and Education International Journal
PUTRI, NABILAH
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Computer Science & IT Education Languange, Linguistic, Communication & Media Mathematics Other

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MODEL SALES TERRITORY MANAGEMENT SEBAGAI BENTUK STRATEGI PEMASARAN (Studi Kasus Partner Trip Kota Malang) PUTRI, NABILAH
Jurnal Ilmiah Mahasiswa FEB Vol 8, No 1: Semester Ganjil 2019/2020
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

Penelitian ini bertujuan untuk menjelaskan model Sales Territory Management (STM) pada Partner Trip Kota Malang. Jenis penelitian adalah deskriptif dengan pendekatan kualitatif dan teknik pengumpulan data menggunakan wawancara mendalam yang dipandu dengan observasi dan dokumentasi. Informan dalam penelitian ini adalah owner and founder Partner Trip sebagai key person, seorang penanggung jawab bagian pemasaran, dua orang sales force, dan seorang staff pengantaran. Hasil penelitian menggambarkan bahwa sales territory management memiliki delapan elemen, yaitu : visi dan misi, wilayah, strategi penjualan, sales force, strategi penggunaan saluran distribusi, channel, pola kerja sales force, dan kompetitor, serta memakai konsep Spreading, Coverage, and Penetration (SCP). Sedangkan sebagai strategi pemasaran, sales territory management direncanakan melalui lima tahapan, yaitu : mapping, klasifikasi distributor, taking order, kegiatan delivery, dan kontrol pelaksanaan.Kata Kunci: Strategi, Pemasaran, Sales Territory Management.
Redesigning the UI/UX of a Mobile-Based Employee Presence Application at PT. Menara Indonesia Using the Design Thinking Method Putri, Nabilah; Syaifuddin; Pratiwi, Dian
Intelmatics Vol. 5 No. 1 (2025): January-June
Publisher : Penerbitan Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/v5i1.22420

Abstract

A mobile-based presence application ensures accurate and efficient presence tracking. However, poor UI/UX can hinder productivity and user comfort. This study redesigns the UI/UX of PT. Menara Indonesia’s employee presence application using the Design Thinking method, which includes empathize, define, ideate, prototype, and test stages.The redesigned prototype was evaluated using the System Usability Scale (SUS), scoring 90 for administration and 80 for employees, indicating improved usability. The new design enhances comfort, efficiency, and ease of use, making the application more user-friendly. This study serves as a reference for future development in optimizing presence applications to better meet user needs.
Analysis of character value implementations in high school mathematics learning Vania Auliani, Gelcy; Amalia, Intan; Putri, Nabilah; Naila Firindi, Sya’rani; Aisyah, Nyimas; Susanti, Elsa
Sriwijaya University Learning and Education International Journal Vol. 2 No. 2 (2025): Sriwijaya University Learning and Education International Journal
Publisher : Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55379/4z3q9h32

Abstract

Character education plays an important role in shaping individuals who not only excel academically but also possess strong morals and high social values. In the context of mathematics learning, character values not only help students understand numerical concepts but also instill discipline, hard work, and perseverance. This study aims to analyze the implementation of character values in mathematics learning and the role of teachers in developing them. The subjects of the study were 100 high school students from public schools in Palembang. Data were collected through questionnaires and interviews and analyzed using descriptive methods. The results showed that the values of discipline, hard work, and religiosity were dominant, while creativity and communication remained weak. Therefore, efforts are needed to develop these values, particularly creativity and communication, through improved teacher professionalism, interactive learning, integration of real-world contexts, and addressing students' psychological barriers.
Co-Authors AMALIA, INTAN Dian Pratiwi Naila Firindi, Sya’rani Nyimas Aisyah Susanti, Elsa Syaifuddin Vania Auliani, Gelcy