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All Journal JURNAL ECONOMIA Jurnal Ilmiah Mahasiswa FEB Jurnal Penelitian Sosial dan Ekonomi Kehutanan Gorontalo Development Review Inovasi : Jurnal Politik dan Kebijakan Jurnal Kepariwisataan Indonesia: Jurnal Penelitian dan Pengembangan Kepariwisataan Indonesia Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) INOVASI: Jurnal Politik dan Kebijakan
Wibowo, Joshi Maharani
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Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : Gorontalo Development Review

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The Role of Social Capital on Consumer Behavior and Sustainability of Religious Business Units (Case Study of Waringin Store, Mataram City) Siswoyo, Alfian; Wibowo, Joshi Maharani; Setyaningrum, Idfi
Gorontalo Development Review Volume 7 Nomor 2 Oktober 2024
Publisher : Universitas Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32662/golder.v0i0.3628

Abstract

This research is aim to get a analyze social capital's impact on the sustainability of a business unit in the trade sector for ceremonial or religious activity products for Hindu communities. The data used is primary data obtained through in-depth interviews with a data triangulation method. The findings of the research indicate that there is a relationship between social capital and business sustainability, through Bourdieu's theory on how social capital can generate economic resources. The expression of socio-economic relationships is marked by activities in behaviors or actions that support social interaction, such as partnerships, activities characterized by networking participation, reciprocity (exchange or reciprocal activities between individuals or groups), trust, values, social norms, and proactive actions. The application of social capital in the case of Toko Waringin facilitates customers through access to a very strategic location, availability of products, and a variety of Hindu religious ceremonial supplies, with a good inventory system and flexible service times.
Co-Authors Bambang Budiarto, Bambang Cresentia Ham, Elvina Dias Satria Fatimah Zahro Idfi Setyaningrum, Idfi Mintarti Ariani Siswoyo, Alfian Sri Muljaningsih Tahik, Paskalia Rulyani