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All Journal JURNAL ECONOMIA Jurnal Ilmiah Mahasiswa FEB Jurnal Penelitian Sosial dan Ekonomi Kehutanan Gorontalo Development Review Inovasi : Jurnal Politik dan Kebijakan Jurnal Kepariwisataan Indonesia: Jurnal Penelitian dan Pengembangan Kepariwisataan Indonesia Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) INOVASI: Jurnal Politik dan Kebijakan
Wibowo, Joshi Maharani
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Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : JURNAL ECONOMIA

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Smart Economy: The Analysis of Youngpreneurs Development towards the SMEs in East Java Province satria, Dias; Wibowo, Joshi Maharani; Zahro, Fatimah
Jurnal Economia Vol. 20 No. 1 (2024): February 2024
Publisher : Faculty of Economics and Business, Universitas Negeri Yogyakarta in collaboration with the Institute for

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/economia.v20i1.36616

Abstract

AbstractEast Java Province is one area in Indonesia with many potentials in the creative industry sector, especially SMEs. Unfortunately, SMEs growth in East Java Province is relatively slow because most of them still do not use technological tools. The reason is, SMEs is not attractive enough to the millennial generation and are still not digitized. This research was conducted to determine SMEs' potential digitalization to attract the millennial generation's interest in SMEs. The result showed three main obstacles to applying technology tools in the SMEs industry: marketing networking, branding and packaging, and product standardization. Apart from the obstacle, there are also three essential things to increase their interest in SMEs sectors, which are:  SMEs community; local materials distribution; and optimization of the entrepreneurial mindset. A smart economy strategy can become a long-term economic investment to overcome every obstacle and stimulate the growth and Youngpreneur interest in the SMEs industry. Keywords:Millenial Generation, Smart Economy, SMEs
Co-Authors Bambang Budiarto, Bambang Cresentia Ham, Elvina Dias Satria Fatimah Zahro Idfi Setyaningrum, Idfi Mintarti Ariani Siswoyo, Alfian Sri Muljaningsih Tahik, Paskalia Rulyani