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All Journal Jurnal Ilmiah Mahasiswa FEB JURNAL PENDIDIKAN TAMBUSAI Awang Long Law Review Jurnal Masyarakat Maritim Majalah Ilmiah Inspiratif Jurnal Oratio Directa (Prodi Ilmu Komunikasi)
Mustikasari, Eka
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Humanities Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

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PEMBUATAN MEDIA ONLINE UNTUK MEMPERLUAS PEMASARAN PRODUK OLAHAN LELE “OLEBAH” DESA BRANGGAH KECAMATAN NYATNYONO KABUPATEN UNGARAN BARAT JAWA TENGAH Gunawan, Dheny Indra; Mulianingtyas, Belia; Firmansyah, Firmansyah; Mustikasari, Eka; Oktarina, Sintya
Majalah Ilmiah Inspiratif Vol 10, No 1 (2024): Majalah Ilmiah Inspiratif Januari 2024
Publisher : Universitas Pandanaran

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Abstract

Digital marketing diperlukan bagi para pelaku UMKM untuk menjalankan usahanya. Kegiatan digital marketing sudah menjadi sebuah keharusan bagi UMKM pada era sekarang dimana teknologi sudah semakin maju. Kegiatan yang termasuk kedalam digital marketing meliputi kegiatan promosi dan pencarian pasar melalui media sosial. Pengabdian kepada masyarakat dengan materi Pembuatan Media Online Untuk Memperluas Pemasaran Produk Olahan Lele di Desa Branggah Kecamatan Nyatnyono Kabupaten Ungaran Barat ini dimaksudkan guna memudahkan pelaku UMKM untuk memberikan informasi dan berinteraksi secara langsung dengan konsumen, memperluas pangsa pasar, meningkatkan awareness dan meningkatkan penjualan bagi pelaku UMKM. Selain itu pengabdian ini juga dimaksudkan agar para pelaku UMKM Olahan Lele di Desa Branggah lebih terampil dalam penggunaan media sosial untuk menunjang kemajuan usaha mereka. Kata kunci : digital marketing, media sosial, pemasaran
Anlysis of Anies Rasyid Baswedan’s Political Rhetoric In The 2017 Jakarta Gubernatorial Election (Case Study of the 2017 Jakarta Gubernatorial Debate) Prasetyo, Hari; Mustikasari, Eka; Martins, Felismino; Hutapea, Edison Bonartua
Oratio Directa (Prodi Ilmu Komunikasi) Vol 6, No 2 (2024): Jurnal Oratio Directa
Publisher : FISIP Universitas Bung Karno

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AbstractRhetoric is closely related to a person's ability to give a speech or speak in front of an audience. In the contestation of the 2017 DKI Jakarta Gubernatorial Election, candidates get a special opportunity, especially for candidates who are not favored to win the contestation such as Anies Rasyid Baswedan, who can attract sympathy and political support from the public through effective rhetoric skills. This study analyzes how Anies Rasyid Baswedan in the 2017 DKI Jakarta Regional Election contestation used Aristotle's rhetoric concept and invitation rhetoric in the Cagub-Cawagub debate organized by the DKI Jakarta KPUD so that he could come out as the winner of the Pilkada. This type of research uses a qualitative method with a rhetorical analysis approach. Data collection was carried out using digital trace documentation collection techniques obtained from video recordings on the CNN Indonesia youtube channel. The results showed that Anies Rasyid Baswedan effectively utilized Aristotle's rhetorical concepts in the aspects of ethos, pathos and logos to gain the support of Jakarta residents. Anies Baswedan in the debate successfully implemented an approach strategy to the audience by using the basic concepts of invitation rhetoric theory which emphasizes the principle of equality, attitude to universal values (immanent value) and attitude of self-determination. This succeeded in attracting sympathy and political support from DKI Jakarta residents to vote for him so that he could come out as the winner of the 2017 DKI Jakarta Pilkada.Keywords: Political Persuasion, Rhetoric Politics, Aristotle's Rhetoric, Invitation Rhetoric, Political Communication
Analisis Gender pada Suksesi Perusahaan Keluarga (Multicase Study pada Lima Perusahaan Keluarga di Kabupaten Grobogan) Mulyaningtyas, Belia; Mustikasari, Eka; Pranidana, Sauca Ananda
Jurnal Masyarakat Maritim Vol 9 No 1 (2025): Mei, 2025
Publisher : Program Studi Sosiologi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Maritim Raja Ali Haji

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31629/jmm.v9i1.7230

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh gender pada suksesi bisnis keluarga menggunakan metode kualitatif dengan pendekatan multicase study dengan lima perusahaan keluarga yang bergerak di beberapa bidang yang berbeda. Suksesi dalam perusahaan keluarga sangat krusial dan kompleks yang melibatkan aspek bisnis dan manajemen, serta dinamika hubungan antara anggota keluarga. Suksesi yang berhasil bukanlah penyerahan tongkat estafet, melainkan proses strategis, terencana, dan berkelanjutan bersama kepentingan keluarga, kepemilikan, dan manajemen. Pada tiga perusahaan yang menjadi obyek penelitian isu gender sangat berpengaruh pada suksesi perusahaan, gender menjadi tolok ukur keberhasilan suksesi yakni anak laki – laki berhak dan wajib menjadi penerus kepemimpinan perusahaan keluarga. Sementara pada dua perusahaan lain, isu gender sama sekali tidak berpengaruh, dengan pertimbangan keberhasilan perusahaan tergantung pada situasi dan kondisi perusahaan serta kemampuan suksesor mengelola perusahaan.
Pengaruh Literasi Keuangan terhadap Pertumbuhan Usaha UMKM Olahan Pangan pada Kecamatan Gunung Pati Kota Semarang Ulfa, Firda Nisafera; Mustikasari, Eka; Mulyaningtyas, Belia
Jurnal Pendidikan Tambusai Vol. 8 No. 2 (2024)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

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Penelitian ini bertujuan untuk mengetahui pengaruh Literasi Keuangan terhadap Pertumbuhan UMKM Olahan Pangan Gunungpati. Penelitian ini menggunakan Literasi Keuangan sebagai variabel bebas (X) dan Pertumbuhan UMKM sebagai variabel terikat (Y). Populasi dalam penelitian ini adalah anggota UMKM olahan pangan di Kecamatan Gunungpati yang berjumlah 126 UMKM, dengan sampel yang digunakan sebanyak 96 UMKM. Penelitian ini menggunakan metode kuantitatif. Selanjutnya peneliti menggunakan metode anaIisis yang dipilih untuk menganalisis data adalah Structural Equation Model (SEM) berbasis Partial Least Square (PLS).Hasil penelitian ini menunjukkan bahwa literisasi keuangan memberikan pengaruh positif signifikan terhadap pertumbuhan UMKM. Terdapat pula pengaruh signifikan secara parsial indikator literasi keuangan mengenai pengetahuan umum literasi keuangan, simpan pinjam, asuransi, serta investasi terhadap pertumbuhan UMKM.
PENGARUH GOOD CORPORORATE GOVERNANCE TERHADAP KINERJA KEUANGAN PERUSAHAAN Mustikasari, Eka; SE., Ak, Syaefullah
Jurnal Ilmiah Mahasiswa FEB Vol. 3 No. 2
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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The study examined the effect of corporate governance on financial performance of the company. Good corporate governance was idenitifed by the number of audit commitee, the proportion of managerial ownership, the propotion of institutional ownership, the propotion of independent commissioners, board cross directorships, growth opportunity, and firm’s size. Indicators of financial performance were measured by return on equity ( ROE). The sample used 112 companies from a population of 155 companies manufacturing sector listed on the Indonesian Stock Exchange which issued GCG reports with total of observation data 224 in period 2012-2013. The sample was determined using purposive sampling The study used multiple regression analysis and processed using SPSS. The result showed that there was significant effect between audit commitees, institusional ownership, independent comissioner, and growth opportunity to financial  performance.  Howefer  it  was  not  found  that  managerial  ownership, board cross directorships, and firm’s size had an influence on financial performance.   Keyword  : Good Corporate  Governance,  kinerja keuangan, return  on equity (ROE)
COLLABORATIVE GOVERNANCE BETWEEN LEGAL AID INSTITUTIONS AND THE MINISTRY OF LAW IN PROTECTING THE POOR COMMUNITIES RIGHTS Sihombing, Grace Kelly Hadi Putri; Listiana, Yunika Depri; Mustikasari, Eka
Awang Long Law Review Vol. 8 No. 2 (2026): Awang Long Law Review
Publisher : Sekolah Tinggi Ilmu Hukum Awang Long

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56301/awl.v8i1.1807

Abstract

This study examines how the Legal Aid Institute (LAI) and the Ministry of Law in West Kalimantan Province have partnered to provide legal aid to the underprivileged through collaborative governance. Although access to justice is a human right guaranteed by the Constitution, structural, social, and economic barriers make it difficult for the impoverished actually to obtain it. Even though the state’s duty to provide free legal aid services has been upheld by Law Number 16 of 2011 concerning Legal Aid, program accomplishments at the regional level still reveal a disconnect between goals and actualization. Only 37 of the 87 litigation legal aid cases intended for West Kalimantan Province in 2024 were completed. In-depth interviews, field observations, and document analysis are among the data collection methods used in this descriptive qualitative study. Four legal counsellors from the Ministry of Law’s Regional Office, two managers and advocates from partner LAIs, and recipients of community legal aid were purposively selected as informants. The Legal Aid Database Information System (Sistem Informasi Database Bantuan Hukum/SIDBANKUM) application was used to conduct observations over several weeks on the legal consultation process, investigation support, trial support, and administrative reporting. The Ansell and Gash collaborative governance framework, which highlights the initial conditions of collaboration, institutional Design, facilitative leadership, and collaborative processes such as face-to-face communication, trust-building, commitment to shared goals, and shared accomplishments, was used to analyze the data. The study’s conclusions show that although cooperation between LAI and the Ministry of Law has been formally established through cooperation contracts and accreditation procedures, it has not yet been implemented as effectively as it could. Low trust between actors and a lack of commitment to common objectives have been caused by resource inequality, complicated administrative processes, financial limitations, poor communication, and a lack of cooperative assessment. This study demonstrates that a critical precondition for improving the efficacy and sustainability of equitable legal aid provision is strengthening the relational dimension of collaborative governance through enhanced facilitative leadership, streamlined procedures, and the deliberative involvement of LAI.
Co-Authors Firmansyah Firmansyah Gunawan, Dheny Indra Hari Prasetyo Hutapea, Edison Bonartua Listiana, Yunika Depri Martins, Felismino Mulianingtyas, Belia Mulyaningtyas, Belia Oktarina, Sintya Pranidana, Sauca Ananda SE., Ak, Syaefullah Sihombing, Grace Kelly Hadi Putri Ulfa, Firda Nisafera