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All Journal Prosiding Seminar Nasional Pakar JURNAL PEMASARAN KOMPETITIF Kumawula: Jurnal Pengabdian Kepada Masyarakat Jurnal EK dan BI International Journal of English and Applied Linguistics (IJEAL) International Journal of Quantitative Research and Modeling JURNAL TEKNIK INDUSTRI Jurnal Manajemen, Bisnis dan Organisasi (JUMBO) IIJSE Jurnal Penelitian Pendidikan Indonesia E-Amal: Jurnal Pengabdian Kepada Masyarakat

Wisnu Dewobroto

Universitas Agung Podomoro

Author-ID : 899532

Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Physics Social Sciences Other

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Pengaruh Digital Loyalty Program Terhadap Kepuasan Dan Loyalitas Pelanggan Studi Kasus Tokopedia Wisnu Sakti Dewobroto
Jurnal Pemasaran Kompetitif Vol 4, No 1 (2020): Jurnal Pemasaran Kompetitif
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/jpkpk.v4i1.5459

Dalam bisnis digital seperti marketplace, pengaruh dari program loyalitas terhadap kepuasan pelanggan belum dieksplorasi dengan baik karena bentuknya yang tidak berwujud dan tidak berhubungan secara langsung dengan pelanggan. Pengaruh dari program loyalitas terhadap loyalitas serta kepuasan pelanggan dalam e-commerce digital di Indonesia menjadi tujuan dari penelitian ini. Tokopedia memiliki beberapa program loyalitas digital di antaranya adalah Toko Points, Toko Loyalty, e-coupon, e-newsletter, dan flash sale. Penelitian ini akan menggunakan survei dengan metode distribusi online kepada pelanggan Tokopedia, dengan jumlah sampel 384 responden. Analisis regresi linier berganda digunakan untuk menguji variabel Digital Loyalty Program (X) terhadap variabel kepuasan Pelanggan (M) sebagai mediasi dan variabel Loyalitas Pelanggan (Y). Hasil penelitian ini menyatakan bahwa variabel Digital Loyalty Program (bersama dengan seluruh program loyalitas Tokopedia) mempengaruhi kesetiaan pelanggan serta kepuasan pelanggan Tokopedia. Variabel kepuasan pelanggan pada penelitian ini juga berperan menjadi mediasi yang menjelaskan bahwa variabel Digital Loyalty Program secara tidak langsung mempengaruhi variabel Loyalitas Pelanggan melalui Kepuasan Pelanggan Tokopedia.

The Influence of Social Media Influencers on Purchase Intention of Local Personal Care Products Feliciana Yovita Saputra; Wisnu Sakti Dewobroto
International Journal of Quantitative Research and Modeling Vol 3, No 1 (2022)
Publisher : Research Collaboration Community (RCC)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46336/ijqrm.v3i1.253

Nowadays, Personal care products grow rapidly every year even in a red ocean industry. With changes in this digital era, personal care companies have to innovate in order to survive and grow. One of the ways is the use of digital marketing. There are many ways to do digital marketing and one of the popular methods is social media influencers. However, with so many new influencers on social media, marketers find it challenging to choose the right influencers to promote their products because not every influencer brings a significant impact. Choosing the wrong influencers could cause the business to lose money and harm the image of a product or a brand. On the other hand, choosing the right influencers may lead to the popularity of the product and an increase in sales. Based on that, this research is focusing on the influencers from the consumer’s point of view, in order to know the type of influencers that fit with the product offered. This research is based on literature study that describes Influencer credibility has a positive impact on consumers' purchase intention, attitude towards products, and advertising. Moreover, Influencer credibility could describe and evaluate an influencer based on their attractiveness, trustworthiness, and expertise.

PERBAIKAN JADWAL PRODUKSI MENGGUNAKAN CDS DI PT. TAESUNG ABADI Didien Suhardini; Larasati Citra Nuri; Wisnu Dewobroto
Prosiding Seminar Nasional Pakar Prosiding Seminar Nasional Pakar 2018 Buku I
Publisher : Lembaga Penelitian Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/pakar.v0i0.2634

PT. Taesung Abadi yang bergerak dibidang packaging manufacturing.Permasalahan yang terjadi di lantai produksi adalah banyaknya jumlahpermintaan yang tidak terpenuhi, dan terdapat keterlambatan waktu prosesproduksi. Hal ini disebabkan jadwal produksi yang belum baik. Hasil produksirata-rata untuk carton box yang dihasilkan saat ini adalah 135.771 unit dan palletkertas sebanyak 27.154 unit perbulannya. Perbaikannya menggunakanperencanaan agregat yang menghasilkan peningkatan kapasitas produksi cartonbox sebesar 25% dan pallet kertas meningkat sebesar 3,4%. Untuk meminimalisasiwaktu produksi dilakukan usulan perbaikan jadwal produksi denganmenggunakan metode Campbell, Dudek and Smith (CDS). Hasil perbaikan jadwalproduksi dapat meminimasi makespan produksi carton box pada 1 Maret 2017sebesar 4,78%, lower pallet 6,55%, kaki pallet 1,25% dan upper pallet 3,63%.

Rancangan Model Bisnis Produk Puzzle Splint Dengan Metode Lean Startup Tiena Gustina Amran; Wisnu Dewobroto; Azmi Hakam Guntoro
JURNAL TEKNIK INDUSTRI Vol. 9 No. 3 (2019): Volume 9 No 3 November 2019
Publisher : Jurusan Teknik Industri, Fakultas Teknologi Indusri Universitas Trisakti

Intisari— Dalam kehidupan sehari hari keadaan gawat darurat dapat terjadi dimana saja yang terjangkau dan tidak terjangkau oleh petugas kesehatan yang memerlukan peran masyarakat. Terdapat berbagai macam alat bantu yang digunakan membantu pasien dirumah sakit dan korban kecelakaan disebut splint atau bidai. Pembidaian merupakan tindakan memfiksasi bagian tubuh yang mengalami cedera menggunakan benda yang bersifat kaku maupun fleksibel sebagai fiksator/imobilisator. Permasalahan pada bidai konvensional antara lain tidak memiliki ukuran yang cocok dengan tulang pasien, sehingga seringkali terjadi kesulitan saat pemasangan pada anggota tubuh pasien. Penelitian ini dilakukan untuk perencanaan kelayakan bisnis produk inovasi Puzzle Splint/ bidai fraktrur tulang dengan melihat tiga aspek. Pertama, design thinking yaitu desirability, feasibility, dan viability menggunakan metode lean startup. Kedua value proposition yaitu bidai yang mudah dipasang pada pasien, ukurannya yang fleksibel dan aman bagi kulit pasien. Ketiga model bisnis dirumuskan kedalam 9 blok pada bisnis model canvas. Hasil penelitian ini menunjukkan konsumen produk Splint adalah tenaga medis dan instansi – instansi yang terkait. Bisnis produk ini membutuhkan biaya produksi sebesar Rp762,000.00. Nilai Profitability Index pada 1,86, perhitungan Break Event Point pada 1357 unit, Payback Period 3 tahun dan 5 bulan. Perencanaan Bisnis menunjukkan bahwa project ini layak dilakukan.Abstract- Daily emergency are often unpredicted and may happen in remote areas. A health apparatus or first aid tools that can be utilized for emergency situation is splint or body support aid. Splinting is a fixation process of an injured body part with stiff or flexible materials. Occasionally, conventional splint is unsuitable with patient’s bone structure, hence resulted in installation difficulties. This research focused on innovative product of puzzle splint or fracture splint business worth based on three aspects. First, design thinking: desirability, feasibility, and viability in relation with lean startup model. Second, value proposition such as simple installation, flexiblilty, and patient skin friendly. Third, business model was categorized into nine blocks and integrated with canvas model. The result showed that most of the splint consumers are medical personnel and related institutions. This business requires Rp762.000.000,- production cost. Profitability index is 1.86 and break even point on 1.357 units, with 3 years and 5 months payback period. This business plan shows that project is feasible.

PENGGUNAAN BUSINESS MODEL CANVAS SEBAGAI DASAR UNTUK MENCIPTAKAN ALTERNATIF STRATEGI BISNIS DAN KELAYAKAN USAHA Wisnu Sakti Dewobroto
JURNAL TEKNIK INDUSTRI Vol. 2 No. 3 (2012): Volume 2 No 3 November 2012
Publisher : Jurusan Teknik Industri, Fakultas Teknologi Indusri Universitas Trisakti

The development of automotive world in this global era has big bump. It is necessary to know that Indonesian market is getting more developing every day. In the future, Indonesian automobile market is expected to be the one of big market. It is estimated that automotive market in Indonesia may absorb 1 million units of automobile every year. 21 DUA SATUMOTOR is located at Jl. Imam Bonjol Raya no 88 Karawaci,Tangerang. 21 DUA SATU MOTOR has purpose to develop business by establishing automobile salon business, considering quietly large opportunity in BSD City Serpong. This research is to firstly, identify outline scheme of company strategy by mapping the automobile salon business in BusinessModel Canvas, secondly, to see business appropriateness from financial area which shall analyze revenue stream area (income) and cost structure (cost) in the established BusinessModel Canvas. Based on Business Model Canvas, it may be concluded that there are 9 important factors in running automobile salon business. Firstly, value of automobile salon better focuses on premium products, facility comfort and quality and guaranteed final result.Secondly, the primary segmentation of automobile salon includes entrepreneurs, private employees or college students ranging from 25-54 year of ages. Third factor is the closeness between the business place and spare part centre in BSD City Serpong. Fourthly, customers arealso interested in membership offer with major facilities of guaranteed automobile salon.Fifthly, to perform all value-oriented activities for potential customers, automobile salon of 21DUA SATU must prioritize key resources on professional human resource and utilization andquality raw materials. In this case, customer-favored mark is 3M. Sixthly, from process side,main activity should focus on automobile salon service and promotion activity. Seventhly, as adrive for improving company performance, partnership is also an important thing. In additionto cooperation with raw material suppliers to get special price and press production cost, banksand credit card providers are also needed to enhance automobile owner interest to try theautomobile salon 21 DUA SATU with discounted facilities. Eighthly, main income ofautomobile salon is the automobile salon package including full total salon package, exteriorsalon package, interior salon package, and wax wash package. Ninthly, necessary costs tocreate value for customers consist of tool cost and its maintenance, promotion cost, labor cost,operational supporting cost and variable cost including water, electricity, phone and rawmaterial of automobile salon. By considering revenue stream and cost structure and analyzingpay back period, proper decision may be made from this automobile salon business of 21 DUASATU. It is assumed that pay back period for this automobile salon of 21 DUA SATU isaveragelycategorized into proper and operable. 3 year. Therefore, this automobile salon business of 21 DUA SATU may be

A Multimodal Critical Discourse Analysis of Garnier Green Beauty Advertisement Dang Arif Hartono; Stefanus Angga Badara Prima; Wisnu Sakti Dewobroto
International Journal of English and Applied Linguistics (IJEAL) Vol. 2 No. 2 (2022): Volume 2 Issue 2 August 2022
Publisher : ITScience (Information Technology and Science)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/ijeal.v2i2.1654

This study investigates how a multinational cosmetic company uses its advertising to promote green cosmetics in Indonesia. Using Multimodal Critical Discourse Analysis (MCDA), the study analyzes how Garnier utilized linguistics features and discourse strategies and positioned their customers in the Garnier Green Beauty advertisement. The analysis revealed that Garnier employed some linguistic features (e.g., positive adjectives, pronouns, repetitions, etc.) and scientific-sounding words as a discourse strategy in the advertisement. It was also found that Garnier made a deliberate marketing decision to employ advertising, positioning their customer as empowered actors to create socio-environmental change. The findings also discuss the features distinguishing green cosmetics advertisements from typical ones.

PERAN BRAND COMMUNITY OPTIMIZATION DAN DEPENDENCE TERHADAP REPURCHASE INTENTION PADA KOMUNITAS JASA TRANSPORTASI BUS Wisnu Sakti Dewobroto
Jurnal Manajemen, Bisnis dan Organisasi (JUMBO) Vol 4, No 1 (2020): Jurnal Jumbo Vol 4 No 1
Publisher : Pascasarjana Universitas Halu Oleo

This research aims to figure out and analyze the effects of Brand Community Optimization, which is formed by 4 dimensions (namely: Brand Affect, Brand Trust, Brand Self-Congruity and Brand Social Identification) and Dependence towards Brand Community Commitment and Repurchase Intention. The research was done on Inter-city Inter-province (Antar Kota Antar Propinsi – AKAP) bus transportation services. The data was collected by distributing questionnaires to 300 AKAP bus community members as the samples by using the Purposive Sampling technique.. The research discovered that Brand Community Optimization is formed by 3 dimensions, which are: Brand Affect, Brand Trust and Brand Social Identification. It was found that Brand Self-Congruity is not part of the dimension that formed the Brand Community Optimization. Brand Community Optimization, in the context of the AKAP bus community, is a new variable that is proposed to take part in optimizing a certain brand to be on top of the mind of the community and create its members’ commitment to that AKAP bus brand. This study found that Brand Community Commitment acted as the Mediating Effect in the relationship between the Brand Community Optimization, Dependence with Repurchase Intention.

Analysis of the Effect of Store Atmosphere and Social Factors on Emotional Responses Affecting Consumers’ Purchase Decision Wisnu Sakti Dewobroto; Karen Wijaya
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 5 No 1 (2022): Sharia Economic: January, 2022
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v5i1.1800

Retail is classified as one of the growing industry in Indonesia, but currently it is experiencing a decline in visitors that resulting in the decrease of sales. Retailers or store owners need to find various ways to increase the number of visitors, which can be stimulated by store atmosphere and social factor to create positive emotions that can impact the customer’s purchase decision. Therefore, the study aims to examine the effect of store atmosphere and social factor towards emotional response and its impact to purchase decision. It uses SPSS to test the result of the research. In addition, this study uses non-probability sampling method with the total of 120 respondents who ever visited and shopped at baby equipment retail store at ITC Mangga Dua. The research hypothesis proves that store atmosphere and social factor have no effect and are not individually significant to emotional response, while emotional response individually have significant influence towards customers’ purchase decision. Meanwhile, store atmosphere and social factor through emotional response simultaneously and significantly influence customers’ purchasing decision.

Faktor pendorong dan dampak dari peralihan usaha mikro ke pemasaran digital sebagai solusi meningkatkan penjualan pasca pandemi covid-19 Wisnu Sakti Dewobroto; Windy Shania
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol 9, No 1 (2023): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020221823

Usaha mikro kecil dan menengah (UMKM) memiliki kontribusi yang besar terhadap perekonomian Indonesia terbukti dengan 60,3% PDB Indonesia berasal dari UMKM. Namun, UMKM khususnya usaha mikro mengalami penurunan penjualan dan kendala lainnya sebagai akibat pandemi COVID- 19. Salah satu hal yang dapat membantu usaha mikro dalam mengupayakan pertahanan di masa pandemi ini adalah pemasaran digital. Teknologi yang sudah semakin maju membuat pemasaran digital juga menjadi lebih mudah dan bermanfaat. Namun, hanya 9,4 juta UMKM yang menggunakan pemasaran digital dan masih 54,8 juta UMKM yang belum beralih ke pemasaran digital. Oleh karena itu, penelitian ini membahas mengenai faktor yang mendorong untuk melakukan pemasaran digital oleh usaha mikro di Indonesia. Penelitian ini mengelola 111 data responden yang merupakan pemilik dan pengelola usaha mikro di Indonesia. Data dari penelitian ini dikelola dengan software SmartPLS. Dari hasil penelitian didapatkan 2 faktor yang mendorong usaha mikro dalam menggunakan pemasaran digital, utamanya yaitu kegunaan pemasaran digital serta didukung oleh kemudahan penggunaannya. Kemudian, dampak yang diperoleh usaha mikro dari melakukan pemasaran digital termasuk di dalamnya adalah rasa pengendalian terhadap usaha, rasa kesenangan dan pengembangan diri. Rasa pengendalian terhadap usaha menjadi dampak yang paling signifikan dari penggunaan pemasaran digital oleh pemilik dan pengelola usaha mikro

“EFFECTIVE COMMUNICATION FOR BUSINESS TRANSFORMATION” WORKSHOP FOR ENTREPRENEURS Prathivi, Maria Dini Gilang; Dewobroto, Wisnu Sakti; Lumoring, Jessie
E-Amal: Jurnal Pengabdian Kepada Masyarakat Vol 4 No 2: Mei-Agustus 2024
Publisher : LP2M STP Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/eamal.v4i2.3253

Through active collaboration between the Entrepreneur Hub Ministry of Cooperation and Small and Medium-Sized Businesses, business owners, and Japri Kreatif as the speaker, a participatory approach was taken to identify the primary business communication needs and develop local, context-appropriate solutions in the Bandung region. Workshops and group discussions are used to provide workshop participants with knowledge about improving communication skills to help their business reach its goals.

Co-Authors Adi, Antonius Agustian, Sanggup Leonard Azmi Hakam Guntoro Bahri, Asep Syiaful Bambang Setiono Dang Arif Hartono Didien Suhardini Feliciana Yovita Saputra Handayani, Sri Herry Windawaty Karen Wijaya Larasati Citra Nuri Lumoring, Jessie Prathivi, Maria Dini Gilang Prima, Stefanus Angga Badara Shania, Windy Tiena Gustina Amran Widhoyoko, Samuel Anindyo Wijaya, Karen Windy Shania

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