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All Journal Wacana, Jurnal Sosial dan Humaniora Widya Cipta : Jurnal Sekretari dan Manajemen JOURNAL OF BUSINESS STUDIES JOURNAL FOR BUSINESS AND ENTREPRENEURSHIP Jurnal Pemberdayaan Nusantara Jurnal Abdimas: Sosial, Bisnis, dan Lingkungan Commercium: Journal of Business and Management
Rizqy Aziz Basuki
Institut Bisnis Dan Informatika Kwik Kian Gie
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : JOURNAL FOR BUSINESS AND ENTREPRENEURSHIP

 1 
Pengaruh Kualitas Layanan Terhadap Kepuasan Konsumen Holland Bakery Dengan Keputusan Pembelian Sebagai Variabel Intervening Pada Masyarakat Sunter Jakarta Utara Risqy Aziz Basuki; Sendi Nurafni
JOURNAL FOR BUSINESS AND ENTREPRENEURSHIP Vol 5, No 2 (2021): Journal For Business and Entrepreneurship
Publisher : JOURNAL FOR BUSINESS AND ENTREPRENEURSHIP

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This study aims to determine and explain the effect of Service Quality on Purchase Decisions, the influence of Service Quality on Consumer Satisfaction, the influence of Purchase Decisions on Consumer Satisfaction, the influence of Purchase Decisions in mediating Service Quality on Consumer Satisfaction. The method used in this study is a quantitative method. The results showed that Service Quality had a positive and significant effect on Purchase Decisions, Purchase Decisions had a positive and significant effect on Consumer Satisfaction, Service Quality had a positive and significant effect on Consumer Satisfaction, and Purchasing Decisions could be a mediating variable of Service Quality on Consumer Satisfaction.Keywords: Consumer Satisfaction, Purchase Decisions, Service Quality
Pengaruh Keunggulan Atribut Produk Menu Masakan Terhadap Loyalitas Pelanggan Dengan Kepuasan Konsumen Sebagai Variabel Moderating Risqy Aziz Basuki; Royyani Hasanah
JOURNAL FOR BUSINESS AND ENTREPRENEURSHIP Vol 4, No 2 (2020): Journal For Business and Entrepreneurship
Publisher : JOURNAL FOR BUSINESS AND ENTREPRENEURSHIP

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Customer loyalty is an important role in increasing sales during a pandemic, and subsequently loyal customers will continue to believe in other products made by manufacturers, and will forever be loyal to producers or companies. the achievement of customer loyalty, namely the product attributes of the cuisine menu and customer satisfaction. This study aims to examine the effect of the superiority of the menu product attributes on customer loyalty which is moderated by consumer satisfaction. The population in this study were all employees of Kobexindo Tower, Artha Graha, and Diamond Fair. The data collection method in this study was a purposive sampling test which was adjusted to the Structural Equation Model (SEM) method, resulting in a total sample of 116 respondents. The data analysis method in this study is the outer model and inner model analysis method through an analytical tool in the form of Smart PLS version 3.0. The results showed that the product attributes of the menu have a positive and significant effect on customer loyalty, consumer satisfaction has a positive and significant effect on customer loyalty, and consumer satisfaction has the ability or magnitude to moderate the relationship between product attributes and customer loyalty.Keywords: Product Attributes of Cuisine Menu, Customer Loyalty, and Consumer Satisfaction
Pengaruh Experiental Marketing Terhadap Loyalitas Pelanggan Yang Dimediasi Oleh Kepuasan Pelanggan Dan Brand Trust Risqy Aziz Basuki; Maediana Rahayuning Tyastuti
JOURNAL FOR BUSINESS AND ENTREPRENEURSHIP Vol 4, No 1 (2020): Journal For Business and Entrepreneurship
Publisher : JOURNAL FOR BUSINESS AND ENTREPRENEURSHIP

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This research aims to determine the influence of experiental marketing on customer loyalty mediated by satisfaction and brand Trust at PT. PBM Bandar Krida Jasindo. The population in the study consisted of 81 companies who were PBM BKJ customers. The sampling technique in this study uses Yamane formula 5%, resulting in 68 customers that shorten the sample selection criteria. The results of the study showed Experiental marketing variables affecting customersatisfaction with the value of Original Sample = 0.841 T Statistics = 23.024 > 1.96 P Value = 0.000. The Experiental marketing variable affects the brand trust with the Original Sample value = 0918 T Statistics = 0.858 > 1.96 P Value = 0.000. Experiental Marketing variables do not necessarily affect customer loyalty with the Original Sample value =-0.055 T Statistics = 0.331 < 1.96 P Value = 0741. Customer Satisfaction variables affect customer loyalty with value Original Sample = 0.352 T Statistics = 3.407 > 1.96 P Value = 0000. The brand trust variable affects customer loyalty with the Original Sample value = 0.620 T Statistics = 5.038 > 1.96 P Value = 0.000. Mediation of customer satisfaction is able to increase the influence of experiental marketing towards customer loyalty with Original Sample value = 0.532 T Statistics = 5.041 > 1.96 P Value = 0.000. The mediation of brand trusts is able to add a marketing experiental effect to customer loyalty with the value of Original Sample = 0.297 T Statistics = 3.338 > 1.96 P Value = 0.001. Gained experiental marketing results have a positive and significant effect on customer satisfaction, Experiental marketing has positive and significant effect on brand trust, Experiental Marketing has positive and significant effect on customer loyalty, customer satisfaction has positive and significant effect on customer loyalty, brand Trust has positive and significant effect on customer loyalty, customer satisfaction mediation have positive and significant effect on customer loyalty, mediation of brand trusts is capable of adding experiental marketing influence to customer loyalty. Keywords: experiental marketing, customer loyalty, customer satisfaction, brand trust
Pengaruh Celebrity Endorser Dan Word Of Mouth Terhadap Minat Beli Ulang Melalui Brand Trust Pada Produk Kosmetik Focalluresebagai Variabel Moderasi Risqy Aziz Basuki; Nanda Alika Fairuz
JOURNAL FOR BUSINESS AND ENTREPRENEURSHIP Vol 5, No 2 (2021): Journal For Business and Entrepreneurship
Publisher : JOURNAL FOR BUSINESS AND ENTREPRENEURSHIP

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This study aims to determine and explain the effect of Celebrity Endorser on Repurchase Intention, the influence of Word of Mouth on Repurchase Intention, the effect of Brand Trust on Repurchase Intention, the influence of Brand Trust as a moderating variable on Celebrity Endorser and Repurchase Intention on Focallure Account Followers in Instagram, the influence of Brand Trust as a moderating variable on Word Of Mouth and Repurchase Intention on Focallure Followers on Instagram. The method used in this study is a quantitative method. The results show that Celebrity Endorser has a positive and insignificant effect on Repurchase Intention, Word of Mouth has a positive and significant effect on Repurchase Intention, Brand Trust has a positive and significant effect on Repurchase Intention, Brand Trust can be a moderating variable of Celebrity Endorser on Repurchase Intention, Brand Trust can be a moderating variable of Word of Mouth on Repurchase Intention. Keywords: Brand Trust, Celebrity Endorser, Repurchase Intention, Word of Mouth
Pengaruh Store Atmosphere dan Kualitas Pelayanan Terhadap Loyalitas Konsumen Dengan Kepuasan Konsumen Sebagai Variabel Moderating Risqy Aziz Basuki; Widiastuti Widiastuti
JOURNAL FOR BUSINESS AND ENTREPRENEURSHIP Vol 5, No 1 (2021): Journal For Business and Entrepreneurship
Publisher : JOURNAL FOR BUSINESS AND ENTREPRENEURSHIP

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Abstract

This study aims to empirically examine the effect of store atmosphere and service quality on consumer loyalty with customer satisfaction as a moderating variable (Survey at Caffe Pabbo & Co Jakarta). The population in this study are Caffe Pabbo & Co Jakarta customers. The characteristics in this study are Caffe Pabbo & Co Jakarta customers 2 times or more who have made a purchase transaction. The sampling technique was carried out using a non-probability sampling technique with a purposive sampling technique. Using the Marchin & Campell formula (Population unknown). This research will use Partial Least Square software (PLS). The results of this study indicate that the store atmosphere has a negative and insignificant effect on consumer loyalty, service quality has a positive and significant effect on consumer loyalty, consumer satisfaction has a positive and significant effect on consumer loyalty, consumer satisfaction has a positive and significant effect on the store atmosphere moderated by consumer loyalty, consumer satisfaction has a positive and significant effect on service quality moderated by consumer loyaltyKeywords: Store Atmosphere, Service Quality, Consumer Satisfaction, Consumer Loyalty
Co-Authors Cynthia Eddja Edy Yulianto Erna Sari Erna Sari, Erna Hisar Sirait Imam Nuraryo Ivandra, Verren Maediana Rahayuning Tyastuti Mardewi, Criana Nanda Alika Fairuz Pangestuti, Edriana Ramli, Rahmat Ratih Nur Setyaningsih Royyani Hasanah Sendi Nurafni Supriyanto Supriyanto Sylvia Sari Rosalina Widiastuti Widiastuti