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All Journal Wacana, Jurnal Sosial dan Humaniora Widya Cipta : Jurnal Sekretari dan Manajemen JOURNAL OF BUSINESS STUDIES JOURNAL FOR BUSINESS AND ENTREPRENEURSHIP Jurnal Pemberdayaan Nusantara Jurnal Abdimas: Sosial, Bisnis, dan Lingkungan Commercium: Journal of Business and Management
Rizqy Aziz Basuki
Institut Bisnis Dan Informatika Kwik Kian Gie
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Pengaruh Kualitas Layanan Terhadap Kepuasan Konsumen Holland Bakery Dengan Keputusan Pembelian Sebagai Variabel Intervening Pada Masyarakat Sunter Jakarta Utara Risqy Aziz Basuki; Sendi Nurafni
JOURNAL FOR BUSINESS AND ENTREPRENEURSHIP Vol 5, No 2 (2021): Journal For Business and Entrepreneurship
Publisher : JOURNAL FOR BUSINESS AND ENTREPRENEURSHIP

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Abstract

This study aims to determine and explain the effect of Service Quality on Purchase Decisions, the influence of Service Quality on Consumer Satisfaction, the influence of Purchase Decisions on Consumer Satisfaction, the influence of Purchase Decisions in mediating Service Quality on Consumer Satisfaction. The method used in this study is a quantitative method. The results showed that Service Quality had a positive and significant effect on Purchase Decisions, Purchase Decisions had a positive and significant effect on Consumer Satisfaction, Service Quality had a positive and significant effect on Consumer Satisfaction, and Purchasing Decisions could be a mediating variable of Service Quality on Consumer Satisfaction.Keywords: Consumer Satisfaction, Purchase Decisions, Service Quality
Pengaruh Keunggulan Atribut Produk Menu Masakan Terhadap Loyalitas Pelanggan Dengan Kepuasan Konsumen Sebagai Variabel Moderating Risqy Aziz Basuki; Royyani Hasanah
JOURNAL FOR BUSINESS AND ENTREPRENEURSHIP Vol 4, No 2 (2020): Journal For Business and Entrepreneurship
Publisher : JOURNAL FOR BUSINESS AND ENTREPRENEURSHIP

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Customer loyalty is an important role in increasing sales during a pandemic, and subsequently loyal customers will continue to believe in other products made by manufacturers, and will forever be loyal to producers or companies. the achievement of customer loyalty, namely the product attributes of the cuisine menu and customer satisfaction. This study aims to examine the effect of the superiority of the menu product attributes on customer loyalty which is moderated by consumer satisfaction. The population in this study were all employees of Kobexindo Tower, Artha Graha, and Diamond Fair. The data collection method in this study was a purposive sampling test which was adjusted to the Structural Equation Model (SEM) method, resulting in a total sample of 116 respondents. The data analysis method in this study is the outer model and inner model analysis method through an analytical tool in the form of Smart PLS version 3.0. The results showed that the product attributes of the menu have a positive and significant effect on customer loyalty, consumer satisfaction has a positive and significant effect on customer loyalty, and consumer satisfaction has the ability or magnitude to moderate the relationship between product attributes and customer loyalty.Keywords: Product Attributes of Cuisine Menu, Customer Loyalty, and Consumer Satisfaction
Pengaruh Experiental Marketing Terhadap Loyalitas Pelanggan Yang Dimediasi Oleh Kepuasan Pelanggan Dan Brand Trust Risqy Aziz Basuki; Maediana Rahayuning Tyastuti
JOURNAL FOR BUSINESS AND ENTREPRENEURSHIP Vol 4, No 1 (2020): Journal For Business and Entrepreneurship
Publisher : JOURNAL FOR BUSINESS AND ENTREPRENEURSHIP

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This research aims to determine the influence of experiental marketing on customer loyalty mediated by satisfaction and brand Trust at PT. PBM Bandar Krida Jasindo. The population in the study consisted of 81 companies who were PBM BKJ customers. The sampling technique in this study uses Yamane formula 5%, resulting in 68 customers that shorten the sample selection criteria. The results of the study showed Experiental marketing variables affecting customersatisfaction with the value of Original Sample = 0.841 T Statistics = 23.024 > 1.96 P Value = 0.000. The Experiental marketing variable affects the brand trust with the Original Sample value = 0918 T Statistics = 0.858 > 1.96 P Value = 0.000. Experiental Marketing variables do not necessarily affect customer loyalty with the Original Sample value =-0.055 T Statistics = 0.331 < 1.96 P Value = 0741. Customer Satisfaction variables affect customer loyalty with value Original Sample = 0.352 T Statistics = 3.407 > 1.96 P Value = 0000. The brand trust variable affects customer loyalty with the Original Sample value = 0.620 T Statistics = 5.038 > 1.96 P Value = 0.000. Mediation of customer satisfaction is able to increase the influence of experiental marketing towards customer loyalty with Original Sample value = 0.532 T Statistics = 5.041 > 1.96 P Value = 0.000. The mediation of brand trusts is able to add a marketing experiental effect to customer loyalty with the value of Original Sample = 0.297 T Statistics = 3.338 > 1.96 P Value = 0.001. Gained experiental marketing results have a positive and significant effect on customer satisfaction, Experiental marketing has positive and significant effect on brand trust, Experiental Marketing has positive and significant effect on customer loyalty, customer satisfaction has positive and significant effect on customer loyalty, brand Trust has positive and significant effect on customer loyalty, customer satisfaction mediation have positive and significant effect on customer loyalty, mediation of brand trusts is capable of adding experiental marketing influence to customer loyalty. Keywords: experiental marketing, customer loyalty, customer satisfaction, brand trust
Pengaruh Celebrity Endorser Dan Word Of Mouth Terhadap Minat Beli Ulang Melalui Brand Trust Pada Produk Kosmetik Focalluresebagai Variabel Moderasi Risqy Aziz Basuki; Nanda Alika Fairuz
JOURNAL FOR BUSINESS AND ENTREPRENEURSHIP Vol 5, No 2 (2021): Journal For Business and Entrepreneurship
Publisher : JOURNAL FOR BUSINESS AND ENTREPRENEURSHIP

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This study aims to determine and explain the effect of Celebrity Endorser on Repurchase Intention, the influence of Word of Mouth on Repurchase Intention, the effect of Brand Trust on Repurchase Intention, the influence of Brand Trust as a moderating variable on Celebrity Endorser and Repurchase Intention on Focallure Account Followers in Instagram, the influence of Brand Trust as a moderating variable on Word Of Mouth and Repurchase Intention on Focallure Followers on Instagram. The method used in this study is a quantitative method. The results show that Celebrity Endorser has a positive and insignificant effect on Repurchase Intention, Word of Mouth has a positive and significant effect on Repurchase Intention, Brand Trust has a positive and significant effect on Repurchase Intention, Brand Trust can be a moderating variable of Celebrity Endorser on Repurchase Intention, Brand Trust can be a moderating variable of Word of Mouth on Repurchase Intention. Keywords: Brand Trust, Celebrity Endorser, Repurchase Intention, Word of Mouth
Pengaruh Store Atmosphere dan Kualitas Pelayanan Terhadap Loyalitas Konsumen Dengan Kepuasan Konsumen Sebagai Variabel Moderating Risqy Aziz Basuki; Widiastuti Widiastuti
JOURNAL FOR BUSINESS AND ENTREPRENEURSHIP Vol 5, No 1 (2021): Journal For Business and Entrepreneurship
Publisher : JOURNAL FOR BUSINESS AND ENTREPRENEURSHIP

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Abstract

This study aims to empirically examine the effect of store atmosphere and service quality on consumer loyalty with customer satisfaction as a moderating variable (Survey at Caffe Pabbo & Co Jakarta). The population in this study are Caffe Pabbo & Co Jakarta customers. The characteristics in this study are Caffe Pabbo & Co Jakarta customers 2 times or more who have made a purchase transaction. The sampling technique was carried out using a non-probability sampling technique with a purposive sampling technique. Using the Marchin & Campell formula (Population unknown). This research will use Partial Least Square software (PLS). The results of this study indicate that the store atmosphere has a negative and insignificant effect on consumer loyalty, service quality has a positive and significant effect on consumer loyalty, consumer satisfaction has a positive and significant effect on consumer loyalty, consumer satisfaction has a positive and significant effect on the store atmosphere moderated by consumer loyalty, consumer satisfaction has a positive and significant effect on service quality moderated by consumer loyaltyKeywords: Store Atmosphere, Service Quality, Consumer Satisfaction, Consumer Loyalty
Peningkatan Pemahaman Pemasaran Online Pada Remaja Milenial di SMK Tri Ratna – Jakarta Barat Supriyanto Supriyanto; Rizqy Aziz Basuki
Jurnal Pemberdayaan Nusantara Vol 3, No 1 (2023): Jurnal Pemberdayaan Nusantara
Publisher : Universitas 17 Agustus 1945 Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52447/jpn.v3i1.6817

Abstract

It is very important to provide an understanding of social media to the millennial generation as it is today. Even though the average Tri Ratna Vocational School students are already running a business independently, on the other hand it's good for students to be able to use their gadgets to increase sales through online marketing. Through the activities of using smart phone technology, especially in the use of social media applications, it is hoped that it can be a means of increasing understanding of online marketing for millennial youth at Tri Ratna Vocational School - West Jakarta. The method used in this activity is direct counseling in the form of material presentation and application, especially in online marketing science through social media. The results obtained from this activity were an increase in participants' understanding related to online marketing. Another thing that was found was that some participants did not only take advantage of online marketing but used digital financial applications to support their micro businesses.
An Analysis on the Infleunce of Relational Benefits on Satisfaction, Commitment and Loyalty (A Survey Done to Gojek Online Transportation Customers) Rizqy Aziz Basuki; Edy Yulianto; Edriana Pangestuti
Wacana Journal of Social and Humanity Studies Vol. 22 No. 3 (2019)
Publisher : Sekolah Pascasarjana Universitas Brawijaya

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Abstract

This research examined the influence of relational benefits on customer satisfaction, commitment, and loyalty. This research was conducted using a survey design, which samples were selected using a purposive sampling technique. The samples of this research were 357 Gojek Indonesia customers from 10 big cities in Indonesia. Structural Equation Model (SEM) based on Partial Least Square (PLS) was employed as the data analysis tool. The results of this research showed that relational benefits significantly influenced customer satisfaction, commitment and loyalty.  Customer satisfaction and commitment were also confirmed to abridge the relationship between relational benefit and customer loyalty. Furthermore, customer satisfaction and commitment significantly influenced customers’ loyalty.
The Purchase Decisions Analysis of Netflix Users in Indonesia Rizqy Aziz Basuki; Cynthia Eddja
Wacana Journal of Social and Humanity Studies Vol. 25 No. 2 (2022)
Publisher : Sekolah Pascasarjana Universitas Brawijaya

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Abstract

Indoor entertainment has experienced relatively high growth, especially during the COVID-19 pandemic. People are allocating more of their spending to paid subscription-based streaming services. One of the most widely used companies by Indonesians is Netflix. Netflix users in Indonesia continue to increase yearly, even though many competitors offer competitive prices. Netflix is constantly innovating and developing, improving the quality of its service and promoting in various media in various ways. The object of this study is Netflix in Indonesia, and the sample of this study is users who have used and purchased Netflix in Indonesia. The data collection method in this study was by collecting questionnaires through Google Forms with a total of 315 respondents. The data analysis technique used in this study is PLS-SEM using SmartPLS 3.3.3 and SPSS 26.0 for validity, reliability, and descriptive analysis. The results showed that the quality of service, price, and promotion positively and significantly affected the purchase decisions of Netflix users in Indonesia.
MSMEs Digitalization: The Future Economic Ecosystem After the Covid-19 Era Hisar Sirait; Rizqy Aziz Basuki; Sylvia Sari Rosalina; Supriyanto Supriyanto; Erna Sari
Wacana Journal of Social and Humanity Studies Vol. 25 No. 4 (2022)
Publisher : Sekolah Pascasarjana Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.wacana.2022.025.04.03

Abstract

In Indonesia, for the last 5 years before the Covid-19 pandemic, MSMEs had a significant role in the economy, where MSMEs contributed an average of 57.8 percent to GDP, 97% absorbed labor, and were able to create 90% of jobs. During the Covid-19 pandemic, the role of MSMEs in the national economy has decreased; MSMEs only contributed 37.3 percent to GDP. Digitizing MSMEs is necessary to survive and develop in the era of the covid 19 pandemic. MSMEs need to be facilitated to go digital and go global. This research examined the future of the economic ecosystem after the covid-19 era in Indonesia. This research used a literature review by analyzing and summarizing selected articles with the same or related topics to MSMEs' digitalization. The results of this research showed that Optimizing MSME digitalization is inseparable from the ability of MSME actors to carry out digital marketing strategies to expand their business marketing network. Second, another aspect that is no less important that MSMEs must pay attention to in utilizing the digital ecosystem is branding, which is defined as introducing products to consumers to enlarge and build a brand from the benefits of these products, and MSMEs must be able to utilize social media such as Facebook, Instagram or Tiktok as promotion and sales channels. Keywords: MSME’s, digitalization, covid-19, economic
ANALISIS PENGARUH E-SERVICE QUALITY TERHADAP ESATISFACTION PADA PLATFORM MEDIA ONLINE (Survey pada pengguna portal kabari news di Indonesia) Basuki, Rizqy Aziz
JOURNAL OF BUSINESS STUDIES Vol 5, No 2 (2020): Journal of Business Studies
Publisher : Universitas 17 Agustus 1945 Jakarta

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Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh kualitas layanan online yang diberikan kabari news yang tercermin dari portal media surat kabar digital terhadap kepuasan para penggunanya. Penelitian ini termasuk dalam kategori penelitian penjelasan hubungan antar variabel atau yang disebut causal reseearch dengan pendekatan kuantitatif. Data primer digunakan pada penelitian ini yang didapat dengan menyebarkan kuesioner secara online kepada pengguna portal media online kabari news di Indonesia. Metode pengambilan sampel menggunakan purposive sampling sebanyak 115 responden. Metode analisis SEM dengan bantuan PLS digunakan untuk analisis data pada penelitian ini. Penelitian ini mengkonfirmasi penelitian terdahulu, bahwa kualitas layanan online terdapat pengaruh yang positif serta signifikan terhadap kepuasan pengguna layanan digital.
Co-Authors Cynthia Eddja Edy Yulianto Erna Sari Erna Sari, Erna Hisar Sirait Imam Nuraryo Ivandra, Verren Maediana Rahayuning Tyastuti Mardewi, Criana Nanda Alika Fairuz Pangestuti, Edriana Ramli, Rahmat Ratih Nur Setyaningsih Royyani Hasanah Sendi Nurafni Supriyanto Supriyanto Sylvia Sari Rosalina Widiastuti Widiastuti