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Identifikasi Value Proposition Design (VPD) pada Usaha Olahan Bawang Merah Goreng Superbram (Studi Kasus pada KWT Putri Manunggal Desa Srikayangan Kecamatan Sentolo) Rohmah, Fatkhiyah; Lubis, Fadli Akbar; Samhina, Lina; Pramudita, Anggun; Cahyani, Aulia Putri Nur; Qayyum, Azka Aulia; Bahagia, Muhammad Dhafa Putra; Destriani, Rahmatia
Jurnal Bisnis Tani Vol 11, No 1 (2025): Jurnal Bisnis Tani Volume 11 Nomor 1 April 2025
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/jbt.v11i1.12000

Abstract

This study aims to design a Value Proposition Design (VPD) for the fried shallot product, Superbram, managed by the Women's Farmers Group (KWT) Putri Manunggal in Dusun Pergiwatu Wetan, Kulon Progo. Using the Customer Profile and Value Map approach, this research identifies the alignment between customer needs and the value offered by the product. The results show that Superbram provides benefits to customers through the authentic savory taste of local shallots, practical packaging, and product availability on e-commerce platforms. Additionally, Superbram successfully alleviates consumer concerns by using preservative-free raw materials and offering affordable prices. The appropriate application of VPD will help this business improve its competitiveness and expand its market share by continuously adapting the product to meet customer needs and expectations.
MAPPING ENABLERS AND CHALLENGES OF TILAPIA WOMEN FARMERS IN ENHANCING FOOD SECURITY THROUGH ACCELERATED DIGITAL TRANSFORMATION IN SLEMAN REGENCY, SPECIAL REGION OF YOGYAKARTA, INDONESIA Prihatiningtyastuti, Endah; Dayaram, Kantha; Saksono, Hery; Suadi, Suadi; Shafira, Azellia Alma; Cahyani, Aulia Putri Nur; Paramitha, Dinda Laksmi
Saintek Perikanan : Indonesian Journal of Fisheries Science and Technology Vol 21, No 3 (2025): SAINTEK PERIKANAN
Publisher : Fakultas Perikanan dan Ilmu Kelautan, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/ijfst.21.3.199-208

Abstract

This study investigates the enablers and challenges of digital transformation for women tilapia farmers in Sleman Regency, aiming to understand its role in enhancing food security. The research employed qualitative approaches, including document analysis, focus group discussions, and in-depth interviews with 28 informants, conducted in Sleman Regency, Yogyakarta, Indonesia. Findings reveal that women farmers in the 'Mina Mandiri' group effectively leverage digital technologies to boost productivity and market.  Reach. Key enablers include strong support from local resources, family, and community networks. Despite these enablers, they are still facing structural hurdles, including restricted access to education, inadequate computer literacy, and the absence of gender-responsive regulations, compounded by cultural impediments associated with gender roles and male dominance in the sector. The study underscores the critical need for gender-responsive strategies to overcome these obstacles and fully harness the potential of digital transformation, thereby significantly enhancing food security through the empowerment of women tilapia farmers.