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All Journal Jurnal Bisnis Tani JURNAL AGRIUST
Samhina, Lina
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Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Social Sciences

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Identifikasi Value Proposition Design (VPD) pada Usaha Olahan Bawang Merah Goreng Superbram (Studi Kasus pada KWT Putri Manunggal Desa Srikayangan Kecamatan Sentolo) Rohmah, Fatkhiyah; Lubis, Fadli Akbar; Samhina, Lina; Pramudita, Anggun; Cahyani, Aulia Putri Nur; Qayyum, Azka Aulia; Bahagia, Muhammad Dhafa Putra; Destriani, Rahmatia
Jurnal Bisnis Tani Vol 11, No 1 (2025): Jurnal Bisnis Tani Volume 11 Nomor 1 April 2025
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/jbt.v11i1.12000

Abstract

This study aims to design a Value Proposition Design (VPD) for the fried shallot product, Superbram, managed by the Women's Farmers Group (KWT) Putri Manunggal in Dusun Pergiwatu Wetan, Kulon Progo. Using the Customer Profile and Value Map approach, this research identifies the alignment between customer needs and the value offered by the product. The results show that Superbram provides benefits to customers through the authentic savory taste of local shallots, practical packaging, and product availability on e-commerce platforms. Additionally, Superbram successfully alleviates consumer concerns by using preservative-free raw materials and offering affordable prices. The appropriate application of VPD will help this business improve its competitiveness and expand its market share by continuously adapting the product to meet customer needs and expectations.
Tingkat Persaingan Eksportir Utama Bunga Pala Bubuk di Pasar Internasional Samhina, Lina; Lubis, Fadli Akbar; Rohmah, Fatkhiyah
JURNAL AGRIUST Vol 5 No 2 (2025): AGRIUST, Edisi July 2025
Publisher : Universitas Katolik Santo Thomas Medan

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Abstract

Indonesia is the largest producer and exporter of powdered nutmeg, competing with export countries, namely the Netherlands and Vietnam. This study aims to analyze the level of competitiveness and changes in the competitive position of Indonesian powdered nutmeg compared to two main competing countries, namely the Netherlands and Vietnam, in the international market. The data used is secondary data in the form of panel data for 2012–2024 with the Revealed Comparative Advantage (RCA) and Dynamic RCA (DRCA) analysis approaches. The analysis results show that Indonesia has a strong comparative advantage (RCA> 4) in the export of powdered nutmeg, but has experienced a downward trend in competitiveness of an average of -5% per year. In contrast, Vietnam and the Netherlands showed positive competitive growth, especially Vietnam, with a growth of 16% per year. The DRCA analysis shows that Indonesia's competitive position fluctuates, and in 2024, it is in a lost opportunity position, while Vietnam and the Netherlands are in a rising star position. These findings indicate that although Indonesia is a major exporter, its position is starting to be threatened by competitors. Policy suggestions to maintain and increase competitiveness require quality improvement strategies, post-harvest modernization, and strengthening export policies.
Co-Authors Bahagia, Muhammad Dhafa Putra Cahyani, Aulia Putri Nur Destriani, Rahmatia Lubis, Fadli Akbar Pramudita, Anggun Qayyum, Azka Aulia Rohmah, Fatkhiyah