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All Journal Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat TIN: TERAPAN INFORMATIKA NUSANTARA Economics, Business and Management Science Journal Abdi Jurnal Publikasi Madani: Multidisciplinary Scientific Journal Nanggroe: Journal Of Scholarly Service Nanggroe: Journal of Scholarly Service Jurnal Pengabdian kepada Masyarakat : Kreasi Mahasiswa Manajemen Cakrawala: Jurnal Ekonomi, Manajemen dan Bisnis AMANAH : Jurnal Ilmiah Ilmu Manajemen
Akbar, Mada Faisal
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Pengaruh Fasilitas Olahraga Terhadap Kepuasan Pelanggan Member Sport Club Meadow Terrace BSD Akbar, Mada Faisal; Ariyanto, Aris; Sudarsono, Agus
TIN: Terapan Informatika Nusantara Vol 2 No 1 (2021): Juni 2021
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

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Abstract

The research objective was to determine the facilities and customer satisfaction at Sport Club Meadow Terrace and the effect of facility satisfaction on customer satisfaction at Sport Club Meadow Terrace. This research is associative with a quantitative approach. The population in this study were all members of the Meadow Terrace Sport Club from 2018 to 2020, namely 143 people, while the sample used in the study used a saturated sampling technique, where all the populations were made respondents. Data collection techniques by means of questionnaires, and data analysis techniques using test instruments, classical assumption tests, regression analysis, coefficient of determination, t-test and f-test. The results showed that the Facility variable (X) which consisted of 10 (ten) instruments showed that the total score was 6105 and the average score was 4.27 and entered into the interval with the Good category, so it can be concluded that, Facility (X) when this is going well. Based on the distribution of the answers to the satisfaction variable (Y) which consists of 8 (eight) instruments, it shows that the total score is 4597 and the average score is 4.02 and it is included in the interval with the Good category, it can be concluded that, at this time, satisfaction (Y) is going well. Based on data analysis, it shows that there is a positive and significant effect of facilities (X) on customer satisfaction (Y) sport club meadow terrace. The simple regression equation Y = a + b (x) is Y = 15,597 = 0.388x this equation can be concluded that there is a direction of positive influence between the facility variable (X) on the satisfaction variable (Y)
PKM Strategi Pemasaran Produk Untuk Meningkatkan Ketahanan Pangan Desa Rancasumur Serang Banten Akbar, Mada Faisal; Sudarsono, Agus; P, Purwanti
Nanggroe: Jurnal Pengabdian Cendikia Vol 3, No 3 (2024): June
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.12661669

Abstract

Product Strategy is intended to influence consumers, both in the short and long term. In the short term, the new product strategy is intended to influence consumers to try the product. In the long term, product strategy is designed to develop loyalty to the brand and gain a large market share. The most decisive aspect of designing a product strategy involves analyzing the consumer-product relationship. This means that consumer affection, cognition and behavior regarding products and the environment must be carefully considered when introducing new products and must be monitored throughout a product's life cycle. Food is an important and strategic commodity for the Indonesian nation considering that food is a basic human need that must be met by the government and society together as mandated by Law Number 7 of 1996 concerning food. In this law, it is stated that the government carries out regulation, guidance, control and supervision, while the community carries out the production and supply, trade, distribution processes and acts as consumers who have the right to obtain food that is sufficient in quantity and quality, safe, nutritious, diverse, equitable and affordable. by their purchasing power.
STRATEGI DALAM MENGEMBANGKAN BISNIS UMKM PADA ERA DIGITAL DI PAGUYUBAN GRAND VIONA CISEENG Purwanti; Akbar, Mada Faisal; Sudarsono, Agus
Abdi Jurnal Publikasi Vol. 2 No. 3 (2024): Januari
Publisher : Abdi Jurnal Publikasi

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Abstract

The rapid advancement of technology in Indonesia makes everything easier, one of which is opening up many opportunities for business sector players. MSME business actors (Micro, Small and Medium Enterprises) are starting to open a number of businesses easily nowadays, we can see this with the large number of MSME business actors opening businesses by utilizing online media on social media and a number of applications that support their business. Technological advances that are becoming more sophisticated every day are changing the behavior of our society to become fond of online shopping. Especially during the Covid pandemic yesterday, the amount of online shopping increased drastically because many people were not allowed to leave the house because of the PSBB. However, as many online MSME businesses are being built, many businesses are also going bankrupt because competition between competitors is getting tougher, so every business person must be able to implement appropriate marketing strategies and not be left behind in using technology which is very helpful in the success of an MSME business. the. Even after the pandemic passed, online marketing has become more widespread because of its ease in marketing products or services and on the one hand, it also makes it easier for buyers to shop online. The methods used include lectures used to convey knowledge to members in general regarding the importance of knowledge about digital marketing, demonstrations used to provide skills in using smartphone applications for digital marketing that they will use in starting a business venture and developing it, questions and answers used to complete things. -things that have not been accommodated by the two methods above and evaluation of activity results. There were 35 participants who attended, consisting of administrators and community members, lecturers and students at Pamulang University. The activity was carried out through a question and answer discussion, with resource persons providing counseling and followed by participants gathered in the hall who enthusiastically listened using a laptop connected to the LCD. Thank God, the activity went smoothly, participants were enthusiastic about sharing business experiences and obstacles faced and practicing how to use electronic devices or the internet and combined with various marketing strategies and various digital media platforms which make it easier for consumers or customers to communicate with each other online.
Strategi Pengembangan Usaha melalui Market Place pada Online Shop Bunda Azzam Frozen Food Kalideres Akbar, Mada Faisal; Sudarsono, Agus; Andhani, Destian
Jurnal Pengabdian kepada Masyarakat : Kreasi Mahasiswa Manajemen Vol. 3 No. 2 (2023): Jurnal Pengabdian kepada Masyarakat : Kreasi Mahasiswa Manajemen
Publisher : Unpam Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/kmm.v3i2.43721

Abstract

Untuk pengembangan usaha di suatu wilayah, startegi pertumbuhan (growth strategy) merupakan alternatif strstegi yang patut dipertimbangkan mengingat pembangunan di bidang industry usaha terus berkembang dan pemerintah daerah selalu berusaha mencari solusi dengan inovasi dan kreativitas yang tinggi untuk meningkatkan produktifitas, pengolahan hasil yang berkualitas, pemasaran dan penganekaragaman produk guna meningkatkan daya saing. Sebagai pelaku bisnis, Anda harus mengetahui bagaimana cara memaksimalkan penggunaan teknologi untuk bisnis Anda. Salah satunya adalah menggunakan teknologi untuk melakukan online marketing. Selain bisnis menjadi kurang up to date, bisnis juga bisa hanya berjalan di tempat. Lalu bagaimana cara mengatasi masalah dalam pemasaran dan solusinya? Solusinya adalah Anda bisa memanfaatkan kecanggihan teknologi yang ada, seperti menggunakan smartphone untuk melakukan online marketing. Gunakan media sosial atau marketplace sebagai salah satu media marketing. Sebagai permulaan, pilih salah satu yang dirasa cocok sebagai media yang tepat bagi pemasaran produk Anda dan coba fokus lebih dulu. Setelah cukup optimal di satu platform, maka sudah saatnya Anda mencoba di platform yang lain. 1. Lakukan riset dan tentukan target pasar 2. Evaluasi 3. Membuat inovasi 4. Memberikan diskon dan giveaway 5. Manfaatkan digital marketing 6. Manajemen keuangan 7. Memiliki web sendiri.
Pengaruh Kualitas Produk dan Harga Terhadap Keputusan Pembelian Pada Toko Online Frozenshop Jakarta Barat Laduni, Mustofa; Nofiana, Lina; Akbar, Mada Faisal
Madani: Jurnal Ilmiah Multidisiplin Vol 1, No 12 (2024): Madani, Vol. 1 No. 12 2024
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10776764

Abstract

This research aims to examine the influence of product quality and price on purchasing decisions at the West Jakarta Frozenshop online store. This research method uses an associative method with a quantitative approach, namely using in-depth data in the form of numbers with a total of 100 respondents who are consumers at the Frozenshop Online shop in West Jakarta. The sampling method used in this research is to take the entire population to be used as a sample. Based on the research conducted, there is a significant influence, both partially and simultaneously, between price and product quality on purchasing decisions for the West Jakarta Frozenshop Online Store.
PKM Strategi Pemasaran Produk Untuk Meningkatkan Ketahanan Pangan Desa Rancasumur Serang Banten Akbar, Mada Faisal; Sudarsono, Agus; P, Purwanti
Nanggroe: Jurnal Pengabdian Cendikia Vol 3, No 3 (2024): June
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.12661669

Abstract

Product Strategy is intended to influence consumers, both in the short and long term. In the short term, the new product strategy is intended to influence consumers to try the product. In the long term, product strategy is designed to develop loyalty to the brand and gain a large market share. The most decisive aspect of designing a product strategy involves analyzing the consumer-product relationship. This means that consumer affection, cognition and behavior regarding products and the environment must be carefully considered when introducing new products and must be monitored throughout a product's life cycle. Food is an important and strategic commodity for the Indonesian nation considering that food is a basic human need that must be met by the government and society together as mandated by Law Number 7 of 1996 concerning food. In this law, it is stated that the government carries out regulation, guidance, control and supervision, while the community carries out the production and supply, trade, distribution processes and acts as consumers who have the right to obtain food that is sufficient in quantity and quality, safe, nutritious, diverse, equitable and affordable. by their purchasing power.
Pengaruh Harga dan Promosi terhadap Keputusan Pembelian Jaket Angkatan Aedifex Company Depok Akbar, Nur Faisal; Akbar, Mada Faisal
Cakrawala: Jurnal Ekonomi, Manajemen dan Bisnis Vol. 1 No. 4 (2024): Cakrawala: Jurnal Ekonomi, Manajemen dan Bisnis
Publisher : YAYASAN PENDIDIKAN MULIA BUANA (YPMB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70451/cakrawala.v1i4.237

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Harga dan Promosi terhadap Keputusan Pembelian jaket angkatan Aedifex Company Depok. Metode yang digunakan adalah deskriptif kuantitatif dengan pendekatan asosiatif dan teknik sampling Slovin, menghasilkan 99 responden sebagai sampel. Analisis meliputi regresi, korelasi, determinasi, dan uji hipotesis. Hasil penelitian menunjukkan bahwa Harga (X₁) secara parsial berpengaruh signifikan terhadap Keputusan Pembelian (Y), dengan koefisien korelasi 0,739 dan determinasi 54,7%. Uji t menunjukkan thitung (10,817) > ttabel (1,9847), sehingga H1 diterima. Promosi (X₂) juga berpengaruh signifikan dengan koefisien korelasi 0,643 dan determinasi 41,3%. Uji t menunjukkan thitung (8,268) > ttabel (1,9847), sehingga H2 diterima. Secara simultan, Harga dan Promosi mempengaruhi Keputusan Pembelian dengan persamaan regresi Y = 12,160 + 0,576 X1 + 0,255 X2 + e. Koefisien korelasi sebesar 0,770 menunjukkan hubungan kuat, dan determinasi 59,3%. Uji F menunjukkan Fhitung (70,015) > Ftabel (3,090), sehingga H3 diterima. Artinya, baik secara parsial maupun simultan, Harga dan Promosi berpengaruh signifikan terhadap Keputusan Pembelian.
Pengaruh Kualitas Pelayanan dan Kualitas Produk terhadap Keputusan Pembelian pada Kedai Roti Ibu Saya di Pondok Cabe Tangerang Selatan Agata, Nindia Ellissa; Akbar, Mada Faisal
Cakrawala: Jurnal Ekonomi, Manajemen dan Bisnis Vol. 1 No. 4 (2024): Cakrawala: Jurnal Ekonomi, Manajemen dan Bisnis
Publisher : YAYASAN PENDIDIKAN MULIA BUANA (YPMB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70451/cakrawala.v1i4.271

Abstract

Penelitian bertujuan untuk mengetahui pengaruh kualitas pelayanan dan kualitas produk secara parsial maupun simultan terhadap keputusan pembelian Pada kedai roti ibu saya Di pondok cabe Tangerang Selatan. Jenis penelitian yang digunakan adalah kuantitatif. Populasi yang digunakan dalam penelitian ini adalah konsumen Kedai Roti ibu saya yang berjumlah 96 responden. Metode pengumpulan data yang digunakan adalah data primer yang diambil dari hasil kuesioner. Hasil penelitian menunjukan bahwa kualitas pelayanan secara parsial memiliki pengaruh yang signifikan terhadap keputusan pembelian dimana diperoleh nilai persamaan regresi Y=18,984 + 0,565X1. Nilai koefisien korelasi kualitas pelayanan sebesar 0,630 artinya kedua variabel mempunyai tingkat hubungan yang kuat dan nilai koefisien determinasi sebesar 0,384 atau sebesar 0,384% sedangkan sisanya sebesar 0, 397% dipengaruhi oleh faktor lain. Uji hipotesis diperoleh nilai Thitung > Ttabel atau (10,487 > 1,986) hal ini dibuktikan dengan signifikansi 0,000 < 0,05. Kualitas produk secara parsial berpengaruh signifikan terhadap keputusan pembelian dengan persamaan regresi Y=30,443 + 0,116X2, nilai koefisien korelasi sebesar 0,131 artinya kedua variabel mempunyai tingkat hubungan yang sangat kuat. Nilai koefisien determinasi sebesar 0,17 atau sebesar 0,17% sedangkan sisanya sebesar 95,83% dipengaruhi oleh faktor lain. Uji hipotesis diperoleh nilai T hitung>T tabel atau (12,79 > 1,985). Hal ini juga dibuktikan dengan signifikansi 0,000 < 0,05. Kualitas pelayanan dan kualitas produk secara simultan berpengaruh signifikan terhadap keputusan pembelian dengan persamaan regresi Y=18,984 + 0,565X1+0,77X2, nilai koefisien korelasi sebesar 0,630 artinya kedua variabel mempunyai tingkat hubungan yang sangat kuat. Nilai koefisien determinasi adjusted r squere sebesar 0, 384 atau sebesar 0,384% sedangkan sisanya sebesar 0, 397% dipengaruhi oleh faktor lain. Uji hipotesis diperolah nilai Fhitung>Ftabel atau (30,642 > 3,94) hal ini juga dibuktikan dengan signifikansi 0,00 < 0,05.
Analisis Strategi Koran Sulindo dalam Mempertahankan Pelanggan di Duren Kalibata Jakarta Selatan Ririn, Ririn; Akbar, Mada Faisal
AMANAH : Jurnal Ilmiah Ilmu Manajemen Vol. 1 No. 1 (2023): AMANAH: Jurnal Ilmiah Ilmu Manajemen
Publisher : YAYASAN PENDIDIKAN MULIA BUANA (YPMB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70451/amanah.v1i1.185

Abstract

Penelitian ini bertujuan untuk mengetahui strategi yang dilakukan oleh Koran Sulindo dalam mempertahakan pelanggannya dan untuk mengetahui varian-varian berita apa saja yang menjadi unggulan dalam pemberitaan di Koran ini. Koran Sulindo merupakan koran lokal yang berlokasi di daerah Duren Tiga Jakarta Selatan. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan mengunakan tiga cara pegumpulan data yaitu observasi, wawancara dan dokumentasi. Objek penelitian ini adalah Koran Sulindo, sedangkan yang menjadi informan adalah Pendiri, Ketua Umum, Jurnalis dan staff media cetak. Penelitian ini dilakukan pada bulan November 2022-Agustus 2023. Hasil penelitian ini menunjukkan bahwa koran sulindo merupakan koran penyalur aspirasi masyarakat, Koran Sulindo tersebar keberbagai daerah sekitarnya. Strategi Koran Sulindo lebih mengutamakan pada penyajian berita-berita lokal tanpa mengabaikan berita ragional, nasional dan internasional. Lebih mendekatkan diri ke masyarakat, memanfaatkan momen-momen, keakuratan berita, penyajian berita sehingga promosinya lebih efektif dan efisien. Koran Sulindo menyajikan berbagai aspek kehidupan masyarakat, seperti berita pemerintah, ekonomi, pendidikan, hukum, politik, kriminal, tokoh dan lingkungan. Pada penelitian ini akan menjelaskan secara rinci apa saja strategi yang dilakukan oleh koran sulindo dalam mempertahankan pasarnya.
Pengaruh Kualitas Pelayanan dan Harga terhadap Kepuasan Konsumen pada Air Minum Isi Ulang Ust Saihu Kalideres Jakarta Barat Akbar, Mada Faisal
Economics, Business and Management Science Journal Vol 5, No 2 (2025): Economics, Business and Management Science Journal, August
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/ebmsj.v5i2.954

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas pelayanan dan harga terhadap kepuasan konsumen pada Air Minum Isi Ulang Ust Saihu di Kalideres, Jakarta Barat. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan jenis penelitian asosiatif. Populasi penelitian berjumlah 7.300 pelanggan, dengan sampel sebanyak 99 responden yang dipilih menggunakan teknik accidental sampling. Analisis data dilakukan melalui uji validitas, reliabilitas, regresi linier sederhana, regresi linier berganda, uji t, uji F, serta koefisien determinasi menggunakan SPSS versi 26. Hasil penelitian menunjukkan bahwa kualitas pelayanan berpengaruh positif dan signifikan terhadap kepuasan konsumen. Harga juga terbukti berpengaruh positif dan signifikan terhadap kepuasan konsumen. Secara simultan, kualitas pelayanan dan harga berpengaruh signifikan terhadap kepuasan konsumen. Temuan ini menegaskan pentingnya keseimbangan antara pelayanan yang berkualitas dan harga yang wajar dalam meningkatkan kepuasan serta loyalitas pelanggan pada usaha air minum isi ulang.
Co-Authors Agata, Nindia Ellissa Agus Sudarsono Akbar, Nur Faisal Andhani, Destian Ariyanto, Aris Ivantan, Ivantan Laduni, Mustofa Munarsih, Munarsih Nofiana, Lina P, Purwanti Purwanti Ririn Ririn