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All Journal Jurnal Siasat Bisnis Jurnal Al-Ijtimaiyyah SEIKO : Journal of Management & Business Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Reswara: Jurnal Pengabdian Kepada Masyarakat Dinasti International Journal of Economics, Finance & Accounting (DIJEFA)
Widayawati, Eny
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : Dinasti International Journal of Economics, Finance

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Development Strategy of Msmes With The Pentahelix Model (A Study on MSMEs in the Malang City) Trianti, Khoiriyah; Kurniati, Rini Rahayu; Widayawati, Eny; Aini, Yulis Nurul
Dinasti International Journal of Economics, Finance & Accounting Vol. 5 No. 2 (2024): Dinasti International Journal of Economics, Finance & Accounting (May - June 20
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v5i2.2711

Abstract

This research examines the development strategy of MSMEs in Malang City, Indonesia, during the Covid-19 pandemic. The goals are to evaluate the impact of the Pentahelix model on MSMEs, create an analytical model highlighting the role of Pentahelix in enhancing MSME performance, and explore collaborative efforts of stakeholders in empowering the MSME sector. Quantitative research methods, including interviews, observations, and questionnaires, were used to gather data from MSME actors in Malang City. Descriptive analysis was employed to interpret the collected information. Interviews and observations with MSME actors and government representatives were conducted to understand the Pentahelix collaboration. The findings show the significant impact of the pandemic on MSMEs, leading to decreased sales. The Pentahelix model, involving collaboration among the government, private sector, community, academia, and media, is identified as a potential solution. The study highlights the roles of each stakeholder in empowering MSMEs, including government support programs, academic initiatives, business contributions, community networking, and strategic use of social media. In summary, enhancing MSME sales turnover requires collaboration among academics, government, business people, community, and social media. The Pentahelix collaboration empowers MSMEs, with each stakeholder playing a vital role. The research emphasizes the importance of a holistic strategy to improve MSME performance, supported by academics, government, and business sector. These collaborative efforts establish a sustainable business environment for MSMEs in Malang City.
Co-Authors Afwan Hariri Aini, Yulis Nurul Ainul Chanafi Hardati, Ratna Nikin Ikaningtyas, Maharani Karina Utami Anastuti Khoiriyah Trianti Khosyi, Hanun Aufa Nur Rini Rahayu Kurniati Riyantoko, Prismahardi Aji Siti Saroh Trimono, Trimono Widison, Daffin Tanjiro