Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Commerce Management and Tourism Studies
Suryaniadi, Sagung Mas
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
PENGARUH INFLUENCER MARKETING TERHADAP MINAT PEMBELIAN PRODUK KECANTIKAN BRAND AZARINE PADA GENERASI Z : STUDI KASUS KABUPATEN BADUNG Seruni, Ni Nyoman Anjali; Suryaniadi, Sagung Mas; Dewi, Nyoman Indah Kusuma
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 8 No 3 (2024): Edisi September - Desember 2024
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v8i3.4534

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh influencer marketing terhadap minat beli produk kecantikan Azarine di kalangan Generasi Z di Badung. Influencer marketing merupakan strategi pemasaran yang memanfaatkan individu berpengaruh di media sosial untuk mempengaruhi keputusan pembelian konsumen. Penelitian ini menggunakan metode kuantitatif dengan pendekatan survei. Data dikumpulkan dari 368 responden Generasi Z di Badung yang mengikuti influencer kecantikan di media sosial. Analisis data dilakukan dengan regresi linier untuk melihat hubungan antara variabel influencer marketing dan minat beli. Hasil penelitian menunjukkan bahwa influencer marketing memiliki pengaruh signifikan terhadap minat beli produk kecantikan Azarine. Kepercayaan terhadap influencer, kualitas konten, dan interaksi sosial di media sosial berkontribusi secara positif terhadap minat beli. Kepercayaan terhadap influencer menjadi faktor dominan yang mempengaruhi keputusan pembelian, diikuti oleh kualitas konten dan interaksi sosial. Temuan ini menunjukkan pentingnya pemilihan influencer yang tepat, pembuatan konten yang autentik, dan mendorong interaksi aktif di media sosial bagi perusahaan kecantikan seperti Azarine. Keterbatasan penelitian ini meliputi cakupan wilayah yang terbatas pada Badung dan metode pengumpulan data yang hanya menggunakan survei online. Untuk penelitian selanjutnya, disarankan memperluas wilayah penelitian, menggunakan metode pengumpulan data yang beragam, serta mempertimbangkan variabel lain seperti harga dan kualitas produk. Penelitian ini memberikan wawasan mengenai efektivitas influencer marketing dalam mempengaruhi minat beli Generasi Z di Badung.
Understanding employee contentment in the hospitality sector: An IPA approach to evaluate satisfaction and performance Narti, Ni Ketut; Suryaniadi, Sagung Mas; Wijayati, Ni Luh Made
Journal of Commerce, Management, and Tourism Studies Vol. 4 No. 3 (2025): Dec 2025
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v4i3.406

Abstract

This study aims to assess the level of employee job satisfaction at CUC Hotel and identify areas for improvement using the Importance Performance Analysis (IPA) method. Job satisfaction plays a critical role in enhancing employee productivity and retention, particularly in the hospitality industry, where human resources are vital to operational success. A quantitative descriptive approach was employed, with data collected through a structured questionnaire. The study's population comprises all employees at CUC Hotel, and a sample of 67 respondents was selected using probability sampling techniques. Data analysis was conducted using descriptive statistics to calculate average scores for each indicator, followed by IPA to map satisfaction attributes into quadrants based on their importance and performance. The IPA results indicate that four key attributes are situated in Quadrant I (high importance, low performance) of the Cartesian diagram: promotion opportunities, co-worker relationships, and supervisor relationships. These findings suggest that while these attributes are deemed highly important by employees, their current performance is inadequate and requires managerial attention. The overall conformity level of 85.56% suggests that employee job satisfaction at CUC Hotel is generally favorable. The study recommends that management prioritize improvement efforts on attributes within Quadrant I to ensure sustained and effective enhancement of employee satisfaction.
Co-Authors Adnyana, Ida Artha Ni Ketut Narti Nyoman Indah Kusuma Dewi Seruni, Ni Nyoman Anjali Wijayati, Ni Luh Made