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Pokdarwis of Nagari Seribu Ngalau Efforts to Increase Fun-Tubing Tourism Development Sari, Deswita; Susanti, Reni
Indev: Literasi Media Dakwah dan Pengembangan Masyarakat Vol 4, No 1 (2025)
Publisher : Universitas Islam Negeri Mahmud Yunus Batusangkar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31958/indev.v4i1.14878

The main issue in this research is the efforts of the Nagari Seribu Ngalau Tourism Awareness Group (Pokdarwis) in developing Fun Tubing tourism and the supporting and inhibiting factors in developing Fun Tubing tourism in Nagari Sisawah. The type of research used by the researcher is Field Research with a qualitative method and a descriptive analysis approach. Data collection techniques employed by the researcher include observation, interviews, and documentation. Data management is conducted through descriptive analysis and then explained based on the issues encountered in the field. The data sources for this research are the Head of Nagari Sisawah, the Core Management of Pokdarwis Nagari Seribu Ngalau, members of Pokdarwis Nagari Seribu Ngalau, and the community around the Fun Tubing tourism in Nagari Sisawah. To ensure the validity of the data, the researcher used source triangulation. The results of the research conducted at Pokdarwis Nagari Seribu Ngalau in their efforts to develop Fun Tubing tourism in Nagari Sisawah revealed several initiatives, such as providing facilities and infrastructure, including establishing a post, forming Pokdarwis Nagari Seribu Ngalau, and providing equipment like inflatable tubes, helmets, and life jackets, promoting through social media and word of mouth, participating in the Anugerah Desa Wisata Indonesia nomination, and organizing an annual event. The supporting factors in developing Fun Tubing tourism in Nagari Sisawah include good potential and attraction, the availability of alternative road access, services and support from the community, and improving the local economy. The hindering factors in developing Fun Tubing tourism in Nagari Sisawah are the lack of facilities, the presence of gold mining, and frequent rainy weather.

PENGARUH ADVERTISING, SALES PROMOTION, DAN PUBLIC RELATIONS TERHADAP CONSUMER LOYALTY DIERA DIGITALISASI Deswita Sari; Sari, Deswita; Sugiono, Arif; Subagja, Ghia
Jurnal Administrasi Bisnis Vol. 19 No. 1 (2023)
Publisher : Business Administration Department - Universitas Katolik Parahyangan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26593/jab.v19i1.7145.25-41

This study aims to determine how much influence advertising, sales promotion and public relations on consumer loyalty in purchasing products at CV. Jaya Bakery in Bandar Lampung. The independent variables used in this study are Advertising (X1), Sales Promotion (X2), Public Relations (X3) as well as Consumer Loyalty as the dependent variable. This type of research explanatory research with a quantitative paradigm. The population in this study are consumers who are followers Instagram CV. Jaya Bakery, the data was obtained from a questionnaire using a scale likert which is spread through google form to instagram social media via direct message. The sample in this study amounted to 391 respondents who were taken using the technique incidental sampling. The data in this study were analyzed using multiple linear regression analysis with the SPSS 29.0 tool. The results of this study indicate that variable advertising partially no significant effect on consumer loyalty, variable sales promotion partially significant effect on consumer loyalty, variable public relations partially significant effect on consumer loyalty. While the results are simultaneously variable advertising, sales promotion and public relations significant effect on consumer loyalty with value R Square of 52.7%.

Pokdarwis of Nagari Seribu Ngalau Efforts to Increase Fun-Tubing Tourism Development Sari, Deswita; Susanti, Reni
Indev: Literasi Media Dakwah dan Pengembangan Masyarakat Vol 4, No 1 (2025)
Publisher : Universitas Islam Negeri Mahmud Yunus Batusangkar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31958/indev.v4i1.14878

The main issue in this research is the efforts of the Nagari Seribu Ngalau Tourism Awareness Group (Pokdarwis) in developing Fun Tubing tourism and the supporting and inhibiting factors in developing Fun Tubing tourism in Nagari Sisawah. The type of research used by the researcher is Field Research with a qualitative method and a descriptive analysis approach. Data collection techniques employed by the researcher include observation, interviews, and documentation. Data management is conducted through descriptive analysis and then explained based on the issues encountered in the field. The data sources for this research are the Head of Nagari Sisawah, the Core Management of Pokdarwis Nagari Seribu Ngalau, members of Pokdarwis Nagari Seribu Ngalau, and the community around the Fun Tubing tourism in Nagari Sisawah. To ensure the validity of the data, the researcher used source triangulation. The results of the research conducted at Pokdarwis Nagari Seribu Ngalau in their efforts to develop Fun Tubing tourism in Nagari Sisawah revealed several initiatives, such as providing facilities and infrastructure, including establishing a post, forming Pokdarwis Nagari Seribu Ngalau, and providing equipment like inflatable tubes, helmets, and life jackets, promoting through social media and word of mouth, participating in the Anugerah Desa Wisata Indonesia nomination, and organizing an annual event. The supporting factors in developing Fun Tubing tourism in Nagari Sisawah include good potential and attraction, the availability of alternative road access, services and support from the community, and improving the local economy. The hindering factors in developing Fun Tubing tourism in Nagari Sisawah are the lack of facilities, the presence of gold mining, and frequent rainy weather.

Peran Komunikasi Lisan Dan Tulis Dalam Mempromosikan “Batik Sukoen” Kec. Kepanjen, Kab. Malang Sari, Deswita; Pringgowati, Nurul; Permata, Arsih Amalia Chandra
Innovative: Journal Of Social Science Research Vol. 4 No. 3 (2024): Innovative: Journal Of Social Science Research (Special Issue)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i3.11855

Batik merupakan warisan budaya Indonesia yang kaya akan nilai seni dan sejarah. Di kota Malang, batik memiliki potensi besar sebagai produk unggulan yang dapat dipromosikan secara luas. Penelitian ini bertujuan untuk mengidentifikasi peran komunikasi lisan dan tertulis dalam mempromosikan batik di Malang. Metode penelitian yang digunakan adalah metode kualitatif dengan teknik pengambilan data wawancara dan analisis deskriptif. Narasumber penelitian adalah Triyani Surya Dewi. Hasil penelitian menunjukkan bahwa komunikasi lisan, seperti bergabung dengan komunitas di kabupaten, provinsi, dan nasional. Di sisi lain, komunikasi tertulis, seperti brosur, katalog, dan media sosial, efektif dalam meningkatkan pemahaman tentang batik dan menjangkau audiens yang lebih luas. Penelitian ini juga menyoroti pentingnya pelaku usaha, komunitas seni, dan media dalam mempromosikan batik di Malang.

PENGARUH ADVERTISING, SALES PROMOTION, DAN PUBLIC RELATIONS TERHADAP CONSUMER LOYALTY DIERA DIGITALISASI Deswita Sari; Sari, Deswita; Sugiono, Arif; Subagja, Ghia
Jurnal Administrasi Bisnis Vol. 19 No. 1 (2023)
Publisher : Business Administration Department - Universitas Katolik Parahyangan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26593/jab.v19i1.7145.25-41

This study aims to determine how much influence advertising, sales promotion and public relations on consumer loyalty in purchasing products at CV. Jaya Bakery in Bandar Lampung. The independent variables used in this study are Advertising (X1), Sales Promotion (X2), Public Relations (X3) as well as Consumer Loyalty as the dependent variable. This type of research explanatory research with a quantitative paradigm. The population in this study are consumers who are followers Instagram CV. Jaya Bakery, the data was obtained from a questionnaire using a scale likert which is spread through google form to instagram social media via direct message. The sample in this study amounted to 391 respondents who were taken using the technique incidental sampling. The data in this study were analyzed using multiple linear regression analysis with the SPSS 29.0 tool. The results of this study indicate that variable advertising partially no significant effect on consumer loyalty, variable sales promotion partially significant effect on consumer loyalty, variable public relations partially significant effect on consumer loyalty. While the results are simultaneously variable advertising, sales promotion and public relations significant effect on consumer loyalty with value R Square of 52.7%.

Analisis Status Gizi Siswa SD Bustanul Ulum Batu Busuk Padang Melalui Pengabdian Masyarakat Berbasis Pengukuran Indeks Massa Tubuh: Analysis of the Nutritional Status of Students at Bustanul Ulum Batu Busuk Elementary School in Padang through Community Service Based on Body Mass Index (BMI) Measurement yulia, Dwi; Rikarni, Rikarni; Nasrul, Ellyza; Husni, Husni; Yusri, Elfira; Rofinda, Zelly Dia; Efrida, Efrida; Syofiati, Syofiati; Chicamy, Yhosie Anto; Sari, Deswita; Desywar, Desywar; Pertiwi, Dian; Almurdi, Almurdi; Yaswir, Rismawati; Sari, Atika Indah; Oktavia, Nanda
BULETIN ILMIAH NAGARI MEMBANGUN Vol. 8 No. 3 (2025)
Publisher : LPPM (Institute for Research and Community Services) Universitas Andalas Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/bina.v8i3.762

Nutritional status is an important indicator that determines the quality of health and development of school-age children. Adequate nutrition supports children's physical growth and cognitive abilities, and contributes to academic achievement. This community service activity aims to analyze the nutritional status of Bustanul Ulum Elementary School students by measuring height, weight, and Body Mass Index (BMI). The method used is quantitative descriptive with a sample of 150 students from grades 1 to 6. Measurements were carried out using standard and calibrated measuring instruments, while BMI was calculated using the formula body weight (kg) divided by the square of height (m²). The results showed that 75% of students had normal nutritional status, 10% were underweight and stunted, and 15% were overweight and obese. Factors that influence nutritional status include an unbalanced diet, lack of physical activity, and family socio-economic background. Children from families who have access to healthy food and good nutrition education tend to have better nutritional status. Based on these results, a comprehensive intervention program is needed in the form of nutrition education for students and parents, provision of healthy food at school, and promotion of regular physical activity. Collaboration between schools, health workers, and parents is essential to create an environment that supports optimal and sustainable child growth and development.

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