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All Journal JURNAL ILMU MANAJEMEN DAN BISNIS Journal of Business Management Education (JBME) The International Journal of Business Review (The Jobs Review) A Social Science and Entrepreneurship Journal
Koeswandi, Tika Annisa
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Economics, Econometrics & Finance Education

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Analisis Saluran Pemasaran Terintegrasi UMKM Badii Farm Purwakarta dalam Meningkatkan Volume Penjualan Koeswandi, Tika Annisa; Primaskara, Ery Adam
JURNAL ILMU MANAJEMEN DAN BISNIS Vol 11, No 1 (2020): Jurnal Ilmu Manajemen dan Bisnis. Maret 2020
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jimb.v11i1.23784

Abstract

AbstractHaving a role as the 'backbone' of the Indonesian economy, SMEs growth has decreased from year to year. One of them occurred at Badii Farm which experienced a decrease in sales volume due to the absence of an integrated marketing channel model. This study iaims to determine the integrated marketing channel system and the value network of Badii farm as an SME in increasing sales volume. This study is a qualitative descriptive study involving purposive sampling and using interview, observation and documentation instruments. The result shows that Badii Farm directly sells its products to customers so that there are no other alternative channels to distribute the products. Such a system runs almost in the majority of similar SMEs. Therefore, opening other marketing channels is necessary in order to increase sales volume and alternative markets. Some alternatives that can be used as other marketing channels is a wholesaler. Badii Farm is suggested to start breeding cattle for later distributed to other wholesalers so that the product is not glued to adult cattle and retailers where Badii Farm can have other market bags.Keywords: integrated-marketing channel; sales volume; small-medium enterpriseAbstrakMemiliki peran sebagai ‘tulang punggung’ perekonomian Indonesia, pertumbuhan UMKM mengalami penurunan dari tahun ke tahun. Salah satunya terjadi pada UMKM Badii Farm yang mengalami penurunan volume penjualan karena tidak adanya model saluran pemasaran yang terintegrasi. Penelitian ini bertujuan untuk mengetahui sistem saluran pemasaran terintegrasi dan jaringan nilai UMKM Badii Farm dalam meningkatkan volume penjualan. Penelitian ini merupakan penelitian deskriptif kualitatif dengan melibatkan purposive sampling dan menggunakan instrument wawancara, observasi dan dokumentasi.  Dari hasil penelitian mendapatkan Badii Farm langsung menjual produknya kepada pelanggan sehingga tidak ada alternatif saluran lainnya untuk mendistribusikan produk. Sistem seperti ini berjalan hampir di mayoritas UMKM sejenis. Oleh karena itu, pembukaan saluran saluran pemasaran lainnya dirasa perlu dalam rangka meningkatkan volume penjualan dan alternatif pasar. Beberapa alternatif yang bisa digunakan sebagai saluran pemasaran lainnya diantaranya bias berupa wholesaler. Badii Farm disarankan untuk mulai melakukan pembibitan ternak untuk kemudian disalurkan kepada wholesaler lainnya sehingga produk tidak terpaku kepada ternak dewasa saja dan Retailer, sehingga Badii Farm bisa memiliki kantung kantung pasar lainnya.Kata Kunci: Saluran Pemasaran Terintegrasi; Volume Penjualan; UMKM 
Analisis Costumers’ Perspective di Kota Bandung Pada Corporate Reputation Gojek Pasca-Rebranding Primaskara, Ery Adam; Koeswandi, Tika Annisa
JURNAL ILMU MANAJEMEN DAN BISNIS Vol 12, No 1 (2021): Jurnal Ilmu Manajemen dan Bisnis. Maret 2021
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jimb.v12i1.34366

Abstract

AbstrakGo-Jek sebagai pemain pertama dan market leader perusahaan jasa transportasi online di Indonesia terus bersaing dengan kompetitornya dalam memberikan layanan terbaik. Salah satunya dengan membuka berbagai layanan yang tidak hanya mengandalkan layanan transportasi online. Strategi rebranding dilakukan untuk mengubah citra perusahaan yang selama ini selalu identik dengan jasa transportasi online. Penelitian ini bertujuan untuk mengetahui perspektif konsumen di Bandung terhadap reputasi perusahaan Gojek setelah strategi rebranding diterapkan. Penelitian ini merupakan penelitian deskriptif kualitatif dengan teknik pengambilan sampel secara purposive sampling dan pengumpulan datanya menggunakan kuesioner online, wawancara dan dokumentasi. Hasil penelitian menunjukan, setelah rebranding, Gojek memiliki cosporate reputation yang cukup tinggi di mata konsumen. Hal ini ditunjukkan dengan hasil survei yang menyatakan bahwa dari kelima dimensi tersebut, 4 dimensi menunjukkan persentase reputasi perusahaan yang tinggi, yaitu Customer Orientation, Reliable and Financially Strong Company, Product and Service Quality, dan Social and Environmental Responsibility. Satu-satunya dimensi yang memiliki rating lebih rendah adalah dimensi Good Employer, khususnya dalam menjaga standar yang tinggi dalam memperlakukan pekerja dan partner. Dengan demikian, hasil tersebut menunjukkan bahwa strategi rebranding gojek telah berhasil mencapai reputasi perusahaan yang tinggi.Kata kunci : Costumers’ Perspective, Corporate Reputation, Rebranding, Gojek, Transportasi Daring, 
Competitive Strategies for Womenpreneurs in Tasikmalaya City During The Covid-19 Pandemic Nurfitriya, Mira; Koeswandi, Tika Annisa; Rachmani, Nizza Nadya; Widyawati, Retno Febriyastuti
The International Journal of Business Review (The Jobs Review) Vol 4, No 2 (2021): The International Journal of Business Review. December 2021
Publisher : Fakultas Pendidikan Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/tjr.v4i2.40523

Abstract

This research is motivated by the current dual role of women, both as housewives and career women who seek income and are tested for their resilience and competitiveness in the face of the current global COVID-19 pandemic. Based on the pre-research data we obtained, women make a significant contribution to the economy of the City of Tasikmalaya, where more than 50% of MSME actors in the City of Tasikmalaya are female. This research itself aims to provide a general description of the opportunities faced by womenpreneurs in the City of Tasikmalaya, as well as to study further about what challenges are faced by womenpreneurs in the City of Tasikmalaya. The object of the research is womenpreneurs SMEs located in the city of Tasikmalaya. This study uses a qualitative approach with a descriptive method, where the analytical tool used for the data obtained is the SWOT analysis. The technique of collecting data is by using observation techniques, in-depth interviews, and literature studies. The results of this study are based on the Internal Factor Evaluation (IFE) and External Factor Evaluation (EFE) matrices, the position of Womenpreneur in Tasikmalaya City [IFE 3.101, EFE 3.037] is in Quadrant I.
Digital Marketing Design to Increase Tourism Visit and Maintain the City Image Koeswandi, Tika Annisa; Fauziyah, Azizah; Nurfitriya, Mira
The International Journal of Business Review (The Jobs Review) Vol 3, No 1 (2020): The International Journal of Business Review. June 2020
Publisher : Fakultas Pendidikan Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/tjr.v3i1.26069

Abstract

In 2020, the advance technology of business activity has come to the phase where the promotion is in a form of digital marketing. It promotes to a broader range of costumer. A design on how digital marketing affects the tourism visit and city image is needed. This research is descriptive qualitative research involving the implementation of digital marketing conducted by the City Government of Tasikmalaya and the Department of Tourism, Youth and Sports through the Tasik October Festival event. Data collection techniques was literature study and interviews with the organizers of the Tasik Oktober Festival event. The data were then analyzed descriptively using data triangulation techniques. This research found that a design of digital marketing that consists of quality website, strong social media presence, enganging content and mobile-friendly, a virtual brand awareness can be developed and product images can be built, this is because through digital media, old consumer and new consumer meetings can occur
E-Service Quality in Sustainable Digital Business: How it is influenced by Customer Perceived Culture Koeswandi, Tika Annisa
Journal of Business Management Education (JBME) Vol 9, No 1 (2024)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jbme.v9i1.52097

Abstract

This study aims to determine the influence of consumers' perceived culture and e-service quality on Netflix subscribers in Indonesia as a sustainable digital business. This research is quantitative descriptive research involving the object is Netflix. The population of this study is active Netflix users who have made at least 2 purchases/subscriptions. It is known that the number of Netflix subscribers in West Java is 850,000 users. However, it is not defined by the population framework. Thus, the purposive sampling method - non-probability as many as 100 people. The constant value (a) is 12,509, while the value of e-service quality (b / regression coefficient) is 0.321. So the constant 12,509 implies that the consistent value of the e-service quality variable is equal to 12,509. Meanwhile, the servicescape regression coefficient of 0.321 means that for every 1% addition to the value of customer-perceived culture, the value of e-service quality will increase by 0.321. The regression coefficient is considered positive, so it can be said that the direction of the influence of customer-perceived culture on e-service quality is also positive. So it can be concluded that the significance value is 0.000 0.05. Thus, customer-perceived culture affects e-service quality. From table 4.6, it can also be seen that the T-value is 3.227 T-table is 2.618. So, the variables affecting customer-perceived culture affect e-service quality. For further research, it is recommended to examine whether the impact on loyalty/enjoyment in using services from the cultural base is.
Implementasi model 7 TOP kewirausahaan pada UMKM di masa pandemi Wibowo, Lili Adi; Koeswandi, Tika Annisa; Hidayat, Yusuf Murtadlo
Journal of Business Management Education (JBME) Vol 7, No 1 (2022)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jbme.v7i1.47047

Abstract

Tujuan dari penelitian ini adalah untuk menggambarkan implementasi model 7 TOP kewirausahaan dalam pengembangan UMKM di masa pandemi. Penelitian ini merupakan jenis deskriptif kualitatif dengan menggunakan metode implementasi dilakukan berdasarkan kurikulum 7 TOP Kewirausahaan OKOCE terhadap 100 pelaku UMKM mahasiswa di Fakultas Pendidikan Ekonomi dan Bisnis, Universitas Pendidikan Indonesia sebagai katalis utama penggerak ekonomi kreatif dan khususnya pada program MBKM kewirausahaan. Kegiatan implementasi dilakukan selama empat bulan dengan mengintegrasikan tahapan P1-P7 ke dalam mata kuliah berbasis kewirausahaan. Hasil dari penelitian ini menunjukan bahwa implementasi model 7 TOP memberikan dampak positif bagi UMKM. Penelitian ini menyimpulkan bahwa implementasi model 7 TOP Kewirausahaan pada UMKM berjalan optimal, meskipun dilaksanakan di masa pandemi, implementasi ini memberikan dampak bagi UMKM khususnya dalam kaitanya dengan pembelajaran kewirausahaan, penguatan bisnis dan mentoring.
Technopreneurship Development: Entrepreneurship Ecosystem Analysis in Tasikmalaya Yusuf, Ismail Yusuf; Koeswandi, Tika Annisa; Fauziyah, Azizah Fauziyah
A Social Science and Entrepreneurship Journal Vol 3, No 1 (2023): A Social Science and Entrepreneurship Journal (2023, April)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/asset.v3i1.69555

Abstract

Entrepreneurship is currently an interesting topic in academic discussions because it is considered a solution for a country's economic development. However, the entrepreneurship ratio in Indonesia is currently still very low, reaching 3.47% of the total population of Indonesia. This figure is still lower than neighboring countries such as Singapore 8.76%, Thailand 4.26% and Malaysia with 4.74%. One area of entrepreneurship that is expected to encourage the business ecosystem in Indonesia is the field of technology entrepreneurship. Technopreneurship itself refers to entrepreneurial practices that focus on the development and application of innovative technology. It involves the process of creating, developing, and marketing technology-based products or services. Currently, the concrete step that is most likely to be taken is entrepreneurship. For this reason, a business development model is needed that is adapted to the needs of the technology entrepreneurship ecosystem in Tasikmalaya.
Co-Authors Azizah Fauziyah Hidayat, Yusuf Murtadlo Lili Adi Wibowo Nurfitriya, Mira Primaskara, Ery Adam Rachmani, Nizza Nadya Retno Febriyastuti Widyawati Yusuf, Ismail Yusuf