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All Journal Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Grimsa Journal of Business and Economics Studies
Varlitya, Cut Risya
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Languange, Linguistic, Communication & Media Nursing Public Health Social Sciences

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Pengembangan Kapasitas UMKM Jajanan Khas Aceh Modifikasi Melalui Pengenalan Digitalisasi Marketing: Platform Instagram Azizah, Nur; Zaharani, Alwida Zia; Varlitya, Cut Risya; Diana, Asri; Fitriyani, Fitriyani
Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Vol. 3 No. 2 (2023): Maret 2023 - Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat
Publisher : Indonesian Scientific Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59395/altifani.v3i2.366

Abstract

Digitalisasi marketing pada zaman sekarang berperan penting dalam suatu bisnis. Pengenalan platform Instagram menjadi salah satu langkah solutif bagi UMKM jajanan khas Aceh modifikasi yang pada umumnya sebagian besar dari ibu-ibu rumah tangga menengah kebawah untuk mengembangkan usahanya.  Salah satu usaha yang ada diantaranya diberi nama “Kue Nomboi Sa” dari Gampong Jawa Kota Banda Aceh yang dimodifikasi dari makanan khas Aceh yaitu “kue pastel isi sayur pliek u”. Pendampingan dilaksanakan dengan pengenalan terhadap aspek- aspek apa saja yang turut diperhatikan oleh pengguna aktif Instagram serta praktik pemanfaatan fitur-fiturnya sehingga mengundang ketertarikan pelaku usaha dalam memasarkan suatu produk, menambah rasa percaya diri untuk terus dikembangkan secara mandiri melalui promosi baik di Instagram maupun merambah ke platform lainnya seperti Shopee, Lazada, Tokopedia dan lainnya. Sehingga dapat memperluas jangkauan pemasaran produknya yang diharapkan dalam meningkatkan keuntungan dan kapasitas produksi serta meningkatkan kesejahteraan keluarganya.
The Influence of Information and Communication Technology and Demographic Variables on the Indonesian Economy: Before and During COVID-19 Ferayanti, Ferayanti; Varlitya, Cut Risya; Sitepu, Novi Indriyani; Seftarita, Chenny
Grimsa Journal of Business and Economics Studies Vol. 2 No. 1 (2025): January 2025
Publisher : Graha Primera Saintifika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61975/gjbes.v2i1.60

Abstract

Changes in population and advancements in information and communication technology (ICT) have significantly transformed the global economy. While the individual effects of these factors on economic growth have been extensively studied, little is known about their interaction, particularly in the context of the COVID-19 pandemic. The pandemic introduced new economic dynamics by altering consumer behavior and accelerating the adoption of digital technology. This study investigates the combined impact of ICT advancements and demographic shifts on Indonesia's economic growth before and after the pandemic. Using panel data from 2015 to 2021, a regression model explores the correlations between these factors. The results reveal that e-commerce, internet usage, and demographic factors positively influence economic growth. However, a negative correlation is observed between economic growth and mobile phone usage. Notably, economic expansion driven by ICT was more pronounced in the pre-COVID-19 period than in the post-pandemic era. To fully harness the potential of digital transformation and sustain growth, government interventions are essential. These include supporting MSMEs in developing digital capabilities, accelerating digital infrastructure development, enhancing digital human resources, streamlining regulations, and leveraging big data to guide policy decisions.
Co-Authors Chenny Seftarita Diana, Asri Fahri, Salsa Billa Putri Ferayanti, Ferayanti Fitriyani Fitriyani Khafidhah, Asyiatul Khairul, Athala Daffa Nur Azizah Sitepu, Novi Indriyani Zaharani, Alwida Zia