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Pengembangan Kapasitas UMKM Jajanan Khas Aceh Modifikasi Melalui Pengenalan Digitalisasi Marketing: Platform Instagram Azizah, Nur; Zaharani, Alwida Zia; Varlitya, Cut Risya; Diana, Asri; Fitriyani, Fitriyani
Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Vol. 3 No. 2 (2023): Maret 2023 - Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat
Publisher : Indonesian Scientific Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59395/altifani.v3i2.366

Abstract

Digitalisasi marketing pada zaman sekarang berperan penting dalam suatu bisnis. Pengenalan platform Instagram menjadi salah satu langkah solutif bagi UMKM jajanan khas Aceh modifikasi yang pada umumnya sebagian besar dari ibu-ibu rumah tangga menengah kebawah untuk mengembangkan usahanya.  Salah satu usaha yang ada diantaranya diberi nama “Kue Nomboi Sa” dari Gampong Jawa Kota Banda Aceh yang dimodifikasi dari makanan khas Aceh yaitu “kue pastel isi sayur pliek u”. Pendampingan dilaksanakan dengan pengenalan terhadap aspek- aspek apa saja yang turut diperhatikan oleh pengguna aktif Instagram serta praktik pemanfaatan fitur-fiturnya sehingga mengundang ketertarikan pelaku usaha dalam memasarkan suatu produk, menambah rasa percaya diri untuk terus dikembangkan secara mandiri melalui promosi baik di Instagram maupun merambah ke platform lainnya seperti Shopee, Lazada, Tokopedia dan lainnya. Sehingga dapat memperluas jangkauan pemasaran produknya yang diharapkan dalam meningkatkan keuntungan dan kapasitas produksi serta meningkatkan kesejahteraan keluarganya.
INFLASI KOMODITAS ADMINISTERED PRICE DAN DAYA BELI MASYARAKAT SELAMA PANDEMI COVID-19: STUDI KASUS PROVINSI ACEH Diana, Asri; Fitriyani; Purnawa Sari, Yunidar; Rizkina, Azka
Elastisitas : Jurnal Ekonomi Pembangunan Vol. 5 No. 1 (2023): Elastisitas, Maret 2023
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the effect of inflation of administered prices, namely the price of fuel, LPG, electricity, and water on people's purchasing power during the Covid-19 pandemic in Aceh Province by looking at changes in price elasticity and elasticity of opinion. This study uses secondary data in the form of a March 2021 cross-section obtained from the National Socioeconomic Survey (SUSENAS). With the Almost Ideal Demand System (AIDS) analysis model, the results showed that people's purchasing power during the Covid-19 pandemic in Aceh Province had a significant and positive effect on commodity prices themselves and cross-commodity prices, while expenditure was negative. Furthermore, the results of the calculation of the elasticity value show that in 2021 people's purchasing power is inelastic in four administered prices commodities with their price elasticity of negative value, especially in electricity, fuel, and PAM water commodities. While cross-price elasticity is positive. The income elasticity has a negative value in LPG and PAM water commodities, and a positive value in electricity and fuel commodities. Therefore, the government needs to maintain the price stability of goods, especially administered prices to improve the welfare of its people.
Government Bonds and Central Bank Assets in Global Crisis Mitigation Efforts in Indonesia Seftarita, Chenny; Suriani; Ferayanti; Fitriyani; Diana, Asri
Jurnal Ekonomi Pembangunan Vol. 23 No. 1 (2025): Jurnal Ekonomi Pembangunan
Publisher : Department of Development Economics, Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/jep.v23i1.23286

Abstract

This study investigates the integrated effectiveness of government bonds and central bank assets within Indonesia's policy mix for mitigating global crises, an area often examined in isolation. Our primary objective is to quantify the short and long-run impacts of these instruments on Indonesia's economic growth during periods of global economic turbulence. Utilizing quarterly data spanning 2009 to 2021, we employ an Autoregressive Distributed Lag (ARDL) model. Empirical results reveal that both government bonds and central bank assets positively influence economic growth in both the short and long run. In the short run, these instruments are effective in stimulating economic activity and cushioning the immediate impacts of a global crisis. However, the long-run analysis indicates that while their supportive role persists, over-reliance, particularly through sustained fiscal deficits, can lead to a weakening of macroeconomic performance. Practical implications—prudent and balanced management of fiscal and monetary policies is essential to ensure long-term economic stability. Improving the quality of public spending is essential in strengthening debt governance, and encouraging close collaboration between fiscal and monetary authorities to optimize crisis mitigation strategies and promote sustainable growth.
EMPOWERING LOCAL FARMERS THROUGH SUSTAINABLE CEMPEDAK PROCESSING AND MARKETING: A CASE STUDY OF KO YO AMPHOE SONGKLA, THAILAND Darmawan, Fery; Rinunate, Cacak; Fitriyani; Diana, Asri; Faiziah, Anita; Farlian, Talbani; Suriani, Suriani; Sartiyah, Sartiyah
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 5 No. 1 (2025): March-June 2025
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/irpitage.v5i1.2236

Abstract

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