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Pengembangan Kapasitas UMKM Jajanan Khas Aceh Modifikasi Melalui Pengenalan Digitalisasi Marketing: Platform Instagram Azizah, Nur; Zaharani, Alwida Zia; Varlitya, Cut Risya; Diana, Asri; Fitriyani, Fitriyani
Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Vol. 3 No. 2 (2023): Maret 2023 - Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat
Publisher : Indonesian Scientific Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59395/altifani.v3i2.366

Abstract

Digitalisasi marketing pada zaman sekarang berperan penting dalam suatu bisnis. Pengenalan platform Instagram menjadi salah satu langkah solutif bagi UMKM jajanan khas Aceh modifikasi yang pada umumnya sebagian besar dari ibu-ibu rumah tangga menengah kebawah untuk mengembangkan usahanya.  Salah satu usaha yang ada diantaranya diberi nama “Kue Nomboi Sa” dari Gampong Jawa Kota Banda Aceh yang dimodifikasi dari makanan khas Aceh yaitu “kue pastel isi sayur pliek u”. Pendampingan dilaksanakan dengan pengenalan terhadap aspek- aspek apa saja yang turut diperhatikan oleh pengguna aktif Instagram serta praktik pemanfaatan fitur-fiturnya sehingga mengundang ketertarikan pelaku usaha dalam memasarkan suatu produk, menambah rasa percaya diri untuk terus dikembangkan secara mandiri melalui promosi baik di Instagram maupun merambah ke platform lainnya seperti Shopee, Lazada, Tokopedia dan lainnya. Sehingga dapat memperluas jangkauan pemasaran produknya yang diharapkan dalam meningkatkan keuntungan dan kapasitas produksi serta meningkatkan kesejahteraan keluarganya.
Government Bonds and Central Bank Assets in Global Crisis Mitigation Efforts in Indonesia Seftarita, Chenny; Suriani; Ferayanti; Fitriyani; Diana, Asri
Jurnal Ekonomi Pembangunan Vol. 23 No. 1 (2025): Jurnal Ekonomi Pembangunan
Publisher : Department of Development Economics, Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/jep.v23i1.23286

Abstract

This study investigates the integrated effectiveness of government bonds and central bank assets within Indonesia's policy mix for mitigating global crises, an area often examined in isolation. Our primary objective is to quantify the short and long-run impacts of these instruments on Indonesia's economic growth during periods of global economic turbulence. Utilizing quarterly data spanning 2009 to 2021, we employ an Autoregressive Distributed Lag (ARDL) model. Empirical results reveal that both government bonds and central bank assets positively influence economic growth in both the short and long run. In the short run, these instruments are effective in stimulating economic activity and cushioning the immediate impacts of a global crisis. However, the long-run analysis indicates that while their supportive role persists, over-reliance, particularly through sustained fiscal deficits, can lead to a weakening of macroeconomic performance. Practical implications—prudent and balanced management of fiscal and monetary policies is essential to ensure long-term economic stability. Improving the quality of public spending is essential in strengthening debt governance, and encouraging close collaboration between fiscal and monetary authorities to optimize crisis mitigation strategies and promote sustainable growth.
EMPOWERING LOCAL FARMERS THROUGH SUSTAINABLE CEMPEDAK PROCESSING AND MARKETING: A CASE STUDY OF KO YO AMPHOE SONGKLA, THAILAND Darmawan, Fery; Rinunate, Cacak; Fitriyani; Diana, Asri; Faiziah, Anita; Farlian, Talbani; Suriani, Suriani; Sartiyah, Sartiyah
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 5 No. 1 (2025): March-June 2025
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/irpitage.v5i1.2236

Abstract

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