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All Journal West Science Interdisciplinary Studies West Science Interdisciplinary Studies PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC)
Irawati, Wirdah
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Humanities Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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Determinants of Generation Z's Muslim Fashion Behavior Intention in Banda Aceh City: Attitude Variables as Mediation Al Amiri, Dhiauddin; Sitepu, Novi Indriyani; Umuri, Khairil; Irawati, Wirdah
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 4 No. 1 (2025): Inspiring Change: Innovating Together for the Future of the Economy
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v4i1.392

Abstract

This study aims to analyze the effect of Utilitarian Value and Hedonic Value on Behavior Intention, with Attitude as a mediating variable. Data collection was done through distributing questionnaires. The sample in this study was the Generation Z community in Banda Aceh City as many as 130 respondents, who were selected using the sampling technique according to Hair. The data analysis technique used in this research is Structural Equation Modeling (SEM) with the Partial Least Square (PLS) approach. The results showed that Utilitarian Value and Hedonic Value had a significant effect on Attitude partially. However, Utilitarian Value and Hedonic Value have no partial effect on Behavioral Intention, then Attitude has a significant effect on Behavioral Intention, while the mediating role of the Attitude variable mediates the effect of Utilitarian Value on Behavioral Intention and also Attitude mediates the effect of Hedonic Value on Behavioral Intention. The results showed that Gen Z's Behavioral Intention in Banda Aceh City in choosing Muslim fashion is more dominantly influenced by their Attitude, compared to the direct influence of Utilitarian Value and Hedonic Value.
The Effect of Perceived Innovativeness on Interpersonal Adaptive Behavior and Service Offering Adaptive Behavior Mediated by Job Engagement Among Cafe Employees in Banda Aceh City Syaputri, Yuliana; Megawati, Megawati; Rahkmawati, Leni; Nasrillah, Nasrillah; Irawati, Wirdah
West Science Interdisciplinary Studies Vol. 4 No. 03 (2026): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v4i03.2697

Abstract

This study aims to examine the effect of perceived innovativeness on interpersonal adaptive behavior and service offering adaptive behavior, with job engagement as a mediating variable, among cafe employees in Banda Aceh City. This study used a quantitative approach with Structural Equation Modeling (SEM) analysis techniques based on Partial Least Squares (PLS). Data were collected by distributing questionnaires to 110 respondents selected using purposive sampling techniques, with the criteria of being permanent employees who had worked at cafes in Banda Aceh City for at least six months. The results showed that perceived innovativeness had a positive and significant effect on interpersonal adaptive behavior and service offering adaptive behavior. However, job engagement was not proven to act as a mediating variable in this relationship. In other words, employees' perceived innovativeness directly influences their adaptive behavior without going through job engagement. These findings suggest that employees' perceived innovativeness plays a significant role in enhancing their adaptability, both in interpersonal interactions and in service offerings, regardless of their level of job engagement. This study provides practical implications for cafe management to create a work environment that supports innovation and job engagement to improve the quality of employee service adaptation.
The Effect of Perceived Innovativeness on Interpersonal Adaptive Behavior and Service Offering Adaptive Behavior Mediated by Job Engagement Among Cafe Employees in Banda Aceh City Syaputri, Yuliana; Megawati, Megawati; Rahkmawati, Leni; Nasrillah, Nasrillah; Irawati, Wirdah
West Science Interdisciplinary Studies Vol. 4 No. 03 (2026): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v4i03.2697

Abstract

This study aims to examine the effect of perceived innovativeness on interpersonal adaptive behavior and service offering adaptive behavior, with job engagement as a mediating variable, among cafe employees in Banda Aceh City. This study used a quantitative approach with Structural Equation Modeling (SEM) analysis techniques based on Partial Least Squares (PLS). Data were collected by distributing questionnaires to 110 respondents selected using purposive sampling techniques, with the criteria of being permanent employees who had worked at cafes in Banda Aceh City for at least six months. The results showed that perceived innovativeness had a positive and significant effect on interpersonal adaptive behavior and service offering adaptive behavior. However, job engagement was not proven to act as a mediating variable in this relationship. In other words, employees' perceived innovativeness directly influences their adaptive behavior without going through job engagement. These findings suggest that employees' perceived innovativeness plays a significant role in enhancing their adaptability, both in interpersonal interactions and in service offerings, regardless of their level of job engagement. This study provides practical implications for cafe management to create a work environment that supports innovation and job engagement to improve the quality of employee service adaptation.
Co-Authors Al Amiri, Dhiauddin Megawati - Nasrillah, Nasrillah Rahkmawati, Leni Sitepu, Novi Indriyani Syaputri, Yuliana Umuri, Khairil