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All Journal Journal of Economics and Business UBS Conscientia eProceedings of Management Journal of Knowledge Management Lire Journal (Journal of Linguistics and Literature)
Saraswati, Sri
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Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media

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Journal : Journal of Economics and Business UBS

 1 
Pengaruh Ketimpangan Distribusi Pendapatan Terhadap Persentase Penduduk Miskin Di Provinsi Banten Tahun 2000-2012 Saraswati, Sri
Journal of Economics & Business UBS Vol. 9 No. 2 (2020): Journal of Economics & Business Unishaduguna Business School
Publisher : Journal of Economics & Business UBS

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Abstract

Poverty has always been a problem in every developing country, even in developed countries. In Indonesia, the high number of poor people is influenced by various factors, including the existence of inequality in the distribution of both per capita income between one provinces to another. This study aims to analyze how many influence the Gini Index and Williamson Index to the percentage of poor people in the province of Banten in 2000 - 2012. The method of analysis in this study using multiple linear regression analysis with the method of ordinary least squares (OLS). With the help of software Eviews 4.1. The results of this study indicate that the variable distribution of per capita income inequality (Gini index) is influencing positively and it gives a significant impact on the percentage of poor people in the province of Banten, while inequality of income distribution among districts / cities Williamson index does not affect the percentage of poor people in the province of Banten in 2000 - 2012.
Analisis Hubungan Pemasaran Online terhadap Keputusan Pembelian pada Toko Akrilik Express.com Saraswati, Sri
Journal of Economics & Business UBS Vol. 8 No. 2 (2019): Journal of Economics & Business Unishaduguna Business School
Publisher : Journal of Economics & Business UBS

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Abstract

The rapid development of digital technology is supporting the use of Internet is marketing purposes such as corporate promotion by internet to attract customer awerness. PT. Indomika Utama was born on March 2002 as an custome acrylic producer for direct customer. The product has been promoted on line and also using on-line selling process to assist customer convenience and care. Since the product is customer base design (Customization product). This study aims to (1) Know the online relationship to purchasing decisions at the Acrylic express.com store (2) What online affects consumers to make purchasing decisions at express.com acrylic shop. Sampling method used is non probability sampling with sampling method saturated counted 41 respondents. Processed data used simple linear regression analysis. From the research results obtained conclusion that the characteristics of acrylic express store consumers dominated by the age of 26-30 years and female sex. In this study also concluded that online marketing has a relationship of 78.4% to consumer purchasing decisions on express.com acrylic store sites while the remaining 21.6% came from factors not examined in this study. And the tools of online marketing convenience indicators that determine consumers to make purchasing decisions at express.com acrylic stores
Co-Authors Ajeng Luthfiyatul Farida Alfianto, Mohammad Alif Aryo De Wibowo Christono, AB Deannes Isynuwardhana Dwi Urip Wardoyo Emilia Tetty Harjani Rayda Nur Hafishah Ridwan, Shabrina Yasmin Siregar, Mayer Abadi Sonani, Nia Suriandhi, Denny Utama, Muhamad Rizki Wicaksono, Bondan Widiastri, Risnada Wulandari, Givanny Yusti