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All Journal Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Jurnal Pendidikan Administrasi Perkantoran (JPAP)
Melany
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Other

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Analysis of Factors Affecting the Intention to Buy Halal Cosmetics Tobing, Fitriani; Fajrillah, Raja; Amanda; Melany
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 5 No. 4 (2024): Oktober
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v5i4.2017

Abstract

The halal lifestyle trend is rapidly growing around the world. With the increasing number of Muslims population, the demand for halal products is also increasing. This study aiming to analyze the factors that influence consumer purchase intention towards halal cosmetic products. The factors used are product knowledge, religiosity, and Islamic advertising ethics. This research was conducted at the State Islamic University of North Sumatra by distributing questionnaires to 90 students. The data were processed using descriptive analysis and Structural Equation Modeling (SEM) with the Partial Least Square (PLS) approach. The research results show that product knowledge, religiosity, and Islamic advertising ethics have a significant positive influence on the intention to purchase halal cosmetics. A person's knowledge of a product is accompanied by their adherence to religion, US well US cosmetics advertising which applies the ethical values of Islamic advertising which causes an increase in purchase intention. This research provides a more comprehensive understanding of consumer behavior related to halal products. The The results of this study are also useful for stakeholders of the halal cosmetics industry and researchers interested in this field. Future research can explore other factors that influence Muslim consumers' purchase intention towards halal cosmetics.
BUSINESS ADMINISTRATION MODEL INNOVATION AND “TAM” THEORY DEVELOPMENT IN IMPROVING STUDENT ONLINE BUSINESS PERFORMANCE Amelia Setyawati; Rahma, Adelia; Hidayat, Rachmad; Melany; Sudarjo; Sutomo; Ibadil Maula, Farij
Jurnal Pendidikan Administrasi Perkantoran (JPAP) Vol 13 No 2 (2025): August
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jpap.v13n2.p647-664

Abstract

Phenomenon/Issue: This study examines the phenomenon of online business readiness among students, which is increasingly important in today's digital age. With the rapid development of technology and the internet, it is important for students to have adequate skills in running an online business. Purpose: The purpose of this study is to explore the factors that influence students' readiness to engage in online entrepreneurship, as well as to provide insights into how education can support the development of these skills. Novelty: This study offers a new framework that combines TAM Theory and business learning innovation as determinants of student online business performance. In addition, the mediating variable Attitude Toward Using provides a new perspective in understanding how attitudes toward technology can strengthen the relationship between these factors and online business readiness. Research Methods: This study uses explanatory research with a quantitative approach. The research population consists of students from public and private universities in East Java. Results: The results show that students are well prepared to engage in online business, with high scores in technological capabilities and network support. However, challenges remain, particularly in terms of business experience and access to capital. Research Contributions: This research contributes to a better understanding of students' readiness for online business and suggests steps that educational institutions can take to improve entrepreneurial skills among students
Co-Authors Amanda AMELIA SETYAWATI Fajrillah, Raja Fitriani Tobing Ibadil Maula, Farij Rachmad Hidayat Rahma, Adelia Sudarjo SUTOMO