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Suarantalla, Ryan
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Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Health Professions Industrial & Manufacturing Engineering Mathematics Mechanical Engineering Physics Public Health Social Sciences Transportation Other

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PERUBAHAN JUMLAH KONSUMEN RITEL TRADISIONAL SETELAH ADANYA RITEL MODEREN DI KECAMATAN SUMBAWA Suarantalla, Ryan; Hermanto , Koko
Jurnal TAMBORA Vol. 4 No. 3 (2020): EDISI 11
Publisher : Wakil Rektor 3, Direktorat Pengabdian kepada Masyarakat dan Publikasi, Universitas Teknologi Sumbawa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36761/jt.v4i3.786

Abstract

In Sumbawa sub-district, West Nusa Tenggara (NTB) province now hasmany standing modern retail shops (Indomaret, Alfamart). However there isother sub-districts in the province of NTB prohibit modern retailers from operating,with consideration of the influence on the existence of a grocery store (retailtraditional). Therefore the aim of this study is to analyze whether there is anychanges in the number of consumers in traditional retail before and after retailmodern in Sumbawa sub-district. The sample used in this studyare residents of Sumbawa sub-district. This study uses an approachquantitative by statistical analysis. The data used in this study arePrimary data, which is obtained through distributing questionnaires to the sample. Knownthe population of the Sumbawa sub-district based on data from the Regency Statistics AgencySumbawa in 2018 is 61,518 people, so using the formulaSlovin, the number of samples that must take the questionnaire for this study is minimal100 people (with an error rate of 10%) were selected by random sampling. Methodwhich is used to achieve the objectives of this study is to use the sign testand SPSS assistance. The analysis results show that the existence of modern retailers inSumbawa sub-district lowered the number of consumers who shop at traditional retail.
RANCANG BANGUN SISTEM INFORMASI “GO-SIP” BERBASIS WEB DI DINAS LINGKUNGAN HIDUP KABUPATEN SUMBAWA Ali Kafabillah Assegaf , Ridwan; Suarantalla, Ryan; Herfandi
Jurnal TAMBORA Vol. 5 No. 3 (2021): EDISI 14
Publisher : Wakil Rektor 3, Direktorat Pengabdian kepada Masyarakat dan Publikasi, Universitas Teknologi Sumbawa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36761/jt.v5i3.1310

Abstract

With the advancement of information technology, the need for accurate information is very highneeded, because information will be an important element incurrent and future development of society. Garbage isconsequences of human activities are so diverse. Amount or volume of wastedirectly proportional to the level of consumption of goods that we use everyday.Handling waste with the old system still causes various problems plusThe increasing population growth results in the amount of wastethe output is also great. The purpose of this thesis research is to analyze the systemwaste management at the Sumbawa district environmental office, designingan information system to address the waste problem in Sumbawa district, anddesigning a Go-SIP (government samawa clean garbage) information system in the districtSumbawa. The final result of this thesis research is the "Go-SIP" Information SystemBased on the website of the Sumbawa Regency Environmental Service, which can helpthe community and staff at the Environmental Service to be able to complete their dutiesaccurately.
Dampak Pemasaran Digital pada Management Relationship dengan Mahasiswa Selama Covid-19 Suarantalla, Ryan
JIIP - Jurnal Ilmiah Ilmu Pendidikan Vol. 5 No. 12 (2022): JIIP (Jurnal Ilmiah Ilmu Pendidikan)
Publisher : STKIP Yapis Dompu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (302.278 KB) | DOI: 10.54371/jiip.v5i12.1170

Abstract

Tujuan utama dari penelitian ini adalah untuk menganalisis dan mendefinisikan dampak pemasaran digital pada Management Relationship mahasiswa di masa Covid-19. Penelitian dilakukan dengan menggunakan pendekatan kuantitatif dengan desain penelitian transaksional-korelasi-transaksional non-eksperimental. Kuesioner dibagikan pada 200 mahasiswa berusia 18 hingga 37 tahun yang tergabung dalam Universitas Teknologi Sumbawa. Analisis hasil dilakukan melalui struktur data dan model tabulasi menggunakan program SmartPLS3 dan ditemukan bahwa pemasaran konten memiliki dampak signifikan terhadap Management Relationship pelanggan operasional (p<0,05), serta Management Relationship pelanggan analitis dan kolaboratif Sejauh menyangkut pemasaran media sosial, ditemukan memiliki dampak yang signifikan pada Management Relationship pelanggan operasional (p<0,05), serta Management Relationship pelanggan analitis dan kolaboratif, karena fakta bahwa media digital yang digunakan oleh Universitas Teknologi Sumbawa menarik bagi orang tua dan keluarga. Disimpulkan bahwa pemasaran digital memiliki dampak besar pada Management Relationship mahasiswa di Universitas Teknologi Sumbawa.
DETERMINAN KEPUTUSAN PEMBELIAN DITINJAU DARI SOCIAL COMMERCE, INFLUENCER, ELECTRONIC WORD OF MOUTH DAN PEMBAYARAN DIGITAL Cahyani, Debby Tri; Suarantalla, Ryan
Samalewa: Jurnal Riset & Kajian Manajemen Vol. 3 No. 2 (2023): Samalewa: Jurnal Riset & Kajian Manajemen
Publisher : Fakultas Ekonomi dan Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58406/samalewa.v3i2.1435

Abstract

This research aims to examine the influence of Social Commerce, Influencers, Electronic Word of Mouth and Digital Payments on Purchasing Decisions in UMKM Samota Car Free Day. The sampling technique in this research uses purpose sampling, where the sample is the general public who make purchases at Car Free Day Samota, make purchases using digital payments, have social media and get information about Car Free Day Samota on social media. The data analysis techniques used are classical assumption testing, multiple regression analysis, and hypothesis testing. The type of data used is quantitative data obtained from primary data sources, then processed using the SPSS version 22 application. The results of this research are 1) Social Commerce partially has a positive and significant influence on purchasing decisions, 2) Influencers partially have a positive and significant influence on purchasing decisions, 3) Electronic Word of Mouth partially has a positive and significant effect on purchasing decisions, 4) Digital payments partially have a negative and significant effect on purchasing decisions, and 5) Simultaneously social media marketing, influencers, electronic word of mouth and digital payments have a positive and significant effect on purchasing decisions.
Dampak Pemasaran Digital, Testimoni, dan Keragaman Produk Terhadap Keputusan Pembelian Pengguna E-Commerce Shopee Suarantalla, Ryan; Rizqi, Reza Muhammad
JURNAL DIMENSI Vol 13, No 2 (2024): JURNAL DIMENSI (JULI 2024)
Publisher : Universitas Riau Kepulauan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33373/dms.v13i2.6132

Abstract

Semakin banyak orang yang terbiasa dengan penggunaan pemasaran digital oleh vendor untuk memasarkan produk mereka, maka variasi produk yang dapat dibeli melalui pemasaran digital menarik perhatian orang, yang pada gilirannya memotivasi mereka untuk tertarik membeli barang dari toko online. Penelitian ini bertujuan untuk menganalisis pengaruh pemasaran digital, testimoni, dan keragaman produk terhadap keputusan pembelian pengguna aplikasi E-commerce Shopee pada masyarakat Kota Sumbawa, Kabupaten Sumbawa. Jenis penelitian ini adalah kuantitatif dan deskriptif, serta menggunakan metode pengambilan sampel yaitu non-probability sampling dan teknik pengambilan sampel yaitu teknik accidental sampling. Jumlah responden sebanyak 100 orang yang memiliki dan menggunakan aplikasi e-commerce Shopee untuk berbelanja. Sumber data utama mengumpulkan informasi melalui penggunaan kuesioner yang didasarkan pada skala Likert. Untuk mengolah data, digunakan aplikasi SmartPLS versi 3.29, dan analisis menggunakan analisis Structural Equation Modeling (SEM) – Parital Least Square (PLS). Temuan dari penelitian ini menunjukkan bahwa terdapat pengaruh yang positif dan signifikan terkait dengan variabel pemasaran digital, testimoni, dan variasi produk terhadap keputusan pembelian pengguna aplikasi commerce Shopee pada masyarakat Kota Sumbawa.
Dampak Literasi Keuangan, Literasi digital dan Finansial Teknologi Terhadap Keberlanjutan Bisnis Pelaku UMKM Di Kabupaten Sumbawa Cahyono, Tomy Dwi; Suarantalla, Ryan
Jurnal Ilmiah Raflesia Akuntansi Vol. 10 No. 2 (2024): Jurnal Ilmiah Raflesia Akuntansi
Publisher : Politeknik Raflesia Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53494/jira.v10i2.604

Abstract

The sustainability of MSME business actors is influenced by their ability to adapt to market changes, application of technology, financial literacy, and support from the government and the community in facing various economic challenges. The purpose of this study was to analyze the influence of financial literacy, digital literacy, and financial technology on the sustainability of Small and Medium Enterprises (MSMEs) in Sumbawa Regency. This study uses a quantitative approach with a population consisting of 1,362 MSME actors in Sumbawa Regency. The sampling technique used was total sampling, with the number of samples determined using the Slovin formula, so that 100 respondents were obtained. Data collection was carried out through a questionnaire with a Likert scale from 1 to 4. Data analysis was carried out using multiple linear regression techniques. The results of the study indicate that financial literacy, digital literacy, and financial technology have a positive and significant influence on the sustainability of MSMEs in Sumbawa Regency.
OPTIMASI ALOKASI AIR IRIGASI MENGGUNAKAN PROGRAM LINIER (STUDI KASUS BENDUNGAN BATU BULAN KEC. MOYO HULU) Hermanto, Koko; Utami, Silvia Firda; Suarantalla, Ryan
BAREKENG: Jurnal Ilmu Matematika dan Terapan Vol 14 No 3 (2020): BAREKENG: Jurnal Ilmu Matematika dan Terapan
Publisher : PATTIMURA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1120.468 KB) | DOI: 10.30598/barekengvol14iss3pp445-458

Abstract

The area of the Batu Bulan dam is less than 183 hectares with capacity of 15 liters per second, the largest dam on Sumbawa island, located in Batu Bulan village, Moyo Hulu sub-district, Sumbawa regency, West Nusa Tenggara. Batu Bulan Dam is planned to be able to meet the irrigation needs, raw water, and has a potential for hydroelectric power plants. Considering the latter plans and the limited water supply from the dam, it is necessary to have a study for the optimization of the Dam's water allocation. By this study, the water allocation can be optimized and the planting patterns are managed. The goal of this research is the optimization of Batu Bulan Dam waters allocation for irrigation utilization, which is expected to improve dam operation patterns, to obtain the best cropping patterns and to obtain optimum benefits of rice and corn plants planted in the irrigation area. One method that can be used to solve the water allocation problem is linear programming with the objective is maximizing total profits and the constraints is water availability and land area
PENGARUH LITERASI DIGITAL, INOVASI PRODUK, DAN PEMASARAN MELALUI MEDIA SOSIAL TERHADAP KINERJA PEMASARAN UMKM DI ERA EKONOMI DIGITAL Fauziah, Fauziah; Suarantalla, Ryan
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 10 No. 01 (2025): Volume 10, Nomor 01 Maret 2025
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v10i01.30690

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Literasi Digital, Inovasi Produk, dan Pemasaran Melalui Media Sosial terhadap kinerja pemasaran UMKM di Kabupaten Sumbawa pada era ekonomi digital. Transformasi digital yang pesat menuntut UMKM untuk beradaptasi dan mengembangkan strategi pemasaran yang inovatif agar tetap kompetitif di pasar yang semakin dinamis. Studi ini menggunakan pendekatan kuantitatif dengan metode Structural Equation Modeling berbasis Partial Least Squares (SEM-PLS), melibatkan 100 responden pelaku UMKM yang aktif menggunakan media sosial sebagai alat pemasaran di Kabupaten Sumbawa. Hasil analisis menunjukkan bahwa Literasi Digital, Inovasi Produk, dan Pemasaran Melalui Media Sosial secara parsial memiliki pengaruh positif dan signifikan terhadap kinerja pemasaran UMKM. Literasi Digital meningkatkan kemampuan pelaku usaha dalam memanfaatkan teknologi untuk memperluas pasar, sementara Inovasi Produk mendorong terciptanya nilai tambah dan diferensiasi produk. Pemasaran Melalui Media Sosial secara signifikan memperkuat interaksi dengan konsumen serta efektivitas promosi. Nilai R-square sebesar 0.690 menunjukkan bahwa ketiga variabel tersebut mampu menjelaskan 69,0% variasi dalam kinerja pemasaran UMKM di Sumbawa. Implikasi dari temuan ini menegaskan pentingnya upaya peningkatan kapasitas digital, inovasi berkelanjutan, dan optimalisasi media sosial bagi UMKM agar dapat bertahan dan berkembang di era digital saat ini.
APLIKASI PROGRAM LINIER INTEGER 0-1 UNTUK MENYUSUN JADWAL USULAN PIKET SATPOL PP Hermanto, Koko; Suarantalla, Ryan; Sahdan, Sahdan
BAREKENG: Jurnal Ilmu Matematika dan Terapan Vol 14 No 1 (2020): BAREKENG: Jurnal Ilmu Matematika dan Terapan
Publisher : PATTIMURA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (701.191 KB) | DOI: 10.30598/barekengvol14iss1pp091-100

Abstract

A zero-one integer linear programming with the Lindo software approach can be used to solve the cyclical scheduler method problem. The cyclical scheduling method is one of the scheduling methods that can be used to schedule work picks from Satuan Polisi Pamong Praja (Satpol PP), where each Satpol PP will work within a specified period of 5 days and will repeat periodically. The decision variable solution to the linear programming model is zero or one which becomes the decision of the Satpol PP in choosing the type of schedule. The preparation of this proposed schedule pays attention to the preferred weight of the Satpol PP holidays in each type of schedule that is formed so that the objective function of the linear programming model is to maximize the preferred holiday weights per Satpol PP against the existing schedule types. The results of the analysis obtained an optimal proposal schedule in maximizing the quality of assignments to each shift while taking into account the workload and constraints that exist. Also, it is known comparison between proposal scheduling and scheduling that has been used so far is seen in the aspect of quality, and fairness of the schedule carried out in the proposed scheduling is superior.
Pengaruh Media Sosial Marketing, Direct Marketing Dan Advertising Terhadap Keputusan Mahasiswa Baru Memilih Kuliah Di Universitas Teknologi Sumbawa Ismiyarti, Wilia; Aliyah, Jannatun; Irawati, Irawati; Suarantalla, Ryan; Zaqiah , Dwi Aulia
Benefit: Journal of Bussiness, Economics, and Finance Vol. 3 No. 2 (2025): BENEFIT: Journal Of Business, Economics, and Finance
Publisher : Lembaga Penelitian Dan Publikasi Ilmiah (lppi) Yayasan Almahmudi Bin Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70437/benefit.v3i2.1366

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh media sosial marketing, direct marketing, dan advertising terhadap keputusan mahasiswa baru dalam memilih kuliah di Universitas Teknologi Sumbawa (UTS). Strategi pemasaran perguruan tinggi menjadi sangat penting dalam era digital saat ini, di mana mahasiswa sebagai konsumen potensial lebih terpapar pada berbagai saluran informasi. Metode penelitian yang digunakan adalah kuantitatif dengan pendekatan survei. Data dikumpulkan melalui kuesioner yang disebarkan kepada mahasiswa baru Universitas Teknologi Sumbawa. Teknik analisis data yang digunakan adalah regresi linier berganda untuk mengetahui pengaruh masing-masing variabel independen terhadap variabel dependen. Hasil penelitian menunjukkan bahwa media sosial marketing, direct marketing, dan advertising berpengaruh positif dan signifikan terhadap keputusan mahasiswa baru dalam memilih UTS sebagai tempat melanjutkan pendidikan tinggi. Temuan ini menunjukkan bahwa strategi pemasaran yang tepat melalui media sosial, komunikasi langsung, dan iklan dapat meningkatkan efektivitas promosi institusi pendidikan tinggi, khususnya dalam menarik minat calon mahasiswa. Kata Kunci: media sosial marketing, direct marketing, advertising, keputusan memilih, mahasiswa baru
Co-Authors Ali Kafabillah Assegaf , Ridwan Aliyah, Jannatun Cahyani, Debby Tri Cahyono, Tomy Dwi Fauziah Fauziah Firda Utami, Silvia Herfandi Herfandi Hermanto, Koko Irawati Irawati Ismiyarti, Wilia Mardinata, Erwin Rizqi, Reza Muhammad Sahdan, Sahdan Zaqiah , Dwi Aulia