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All Journal Global Review of Islamic Economics and Business Ihtifaz: Journal of Islamic Economics, Finance, and Banking Tijarah Journal of Islamic Economic Laws
Budi, Iman Setya
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Religion Humanities Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences

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PENGARUH KUALITAS PRODUK, PROMOSI, DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PRODUK USAHA JASA SASIRANGAN RECOLOR CENTER PADA MASYARAKAT KOTA BANJARMASIN UTARA Meina, Mutia; Budi, Iman Setya; Wahab, Abdul; Komarudin, Parman
Tijarah: Jurnal Ekonomi Syariah Vol 3, No 1 (2024): Tijarah: Jurnal Ekonomi Syariah
Publisher : Tijarah: Jurnal Ekonomi Syariah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59818/tijarah.v3i1.454

Abstract

Marketing is one of the most important things in all activities in the company to face competitors. Companies must compete to get consumers as the main goal. Companies should apply it in a product by paying attention to price, product quality and promotion on purchasing decisions. The research problem is: how does the effect partially (each) and simultaneously (together) between variable X on variable Y. With the aim of knowing the effect individually and jointly between variable X on variable Y the product of the Sasirangan recolor center service business. This type of quantitative research uses a survey method. Sampling used incidental sampling where the sample size was taken using the slovin formula with 100 people/person as respondents. The data collection technique was in the form of a questionnaire which was processed using SPSS 24 for windows. While the analysis uses instrument test, classical assumption test, multiple linear regression analysis, hypothesis testing (t test and F test. Based on the test results show that: 1) product quality, promotion and price variables individually influence the purchasing decision of recolor sasirangan business product center service. 2) Taken together, product quality, promotion, and price variables influence product decisions in the Sasirangan recolor center service business with an Fcount of 61.373 with a significance value of F = 0.000 (p0.1). ABSTRAKPemasaran merupakan salah satu hal terpenting dalam semua kegiatan yang ada di perusahaan untuk menghadapi competitor. Perusahaan harus berlomba-lomba untuk mendapatkan konsumen sebagai tujuan utama. Sebaiknya perusahaan terapkan dalam sebuah produk dengan memperhatikan harga, kualitas produk dan promosi terhadap keputusan pembelian. Permasalahan penelitian, yaitu: bagaimana pengaruh secara parsial (masing-masing) dan secara simultan (Bersama-sama) antara variabel X terhadap variabel Y. Dengan tujuan untuk mengetahui pengaruh secara individu dan secara Bersama-sama antara variabel X terhadap Variabel Y produk usaha jasa sasirangan recolor center. Jenis penelitian kuantitatif menggunakan metode survey. Sampel menggunakan sampling insidental yang besar sampel diambil menggunakan rumus slovin dengan responden sebanyak 100 jiwa/orang. Teknik pengumpulan data berupa kuesioner yang diolah menggunakan SPSS 24 for windows. Sedangkan analisis menggunakan uji instrument, uji asumsi klasik, analisis regresi linear berganda, uji hipotesis (uji t dan F. Berdasarkan hasil pengujian menunjukkan bahwa: 1) variabel kualitas produk, promosi dan harga secara individu mempengaruhi keputusan pembelian produk usaha jasa sasirangan recolor center. 2) secara Bersama-sama variabel kualitas produk, promosi, dan harga mempengaruhi keputusan produk usaha jasa sasirangan recolor center dengan nilai Fhitung sebesar 61,373 dengan nilai signifikansi F = 0,000 (p 0,1).
Green Practices and Purchase Intentions: The Mediating Role of Green Image and Trust Among Muslim Consumers M Qoshid Al Hadi; Wahab, Abdul; Budi, Iman Setya
Global Review of Islamic Economics and Business Vol. 12 No. 2 (2024)
Publisher : Faculty of Islamic Economics and Business, State Islamic University Sunan Kalijaga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/grieb.2024.122-01

Abstract

The issue of sustainability of green products has garnered significant attention within both societal and business spheres. In essence, green products constitute a crucial consideration in marketing. The development of various marketing methods has contributed to diverse public perceptions as well as eco-friendly products widely available on the market. Therefore, this study aimed to determine the influence of green practice, green image, green trust, and purchase intention. Furthermore, this study also investigated green image and green trust as a mediator in the relationship between green practices and purchase intention while also exploring the moderating role of environmental awareness in this relationship.  A total of 393 Muslim consumers from 10 provinces with the largest Muslim majority in Indonesia were selected to fill out an online questionnaire. The collected data was processed using AMOS-v26 and SPSS v25. The results demonstrated that green image and green trust mediate the relationship between green practices and green purchase intention. Meanwhile, environmental awareness was found to moderate the indirect relationship among the variables of green practices, green image, green trust, and green purchase intention. These findings contribute to the strengthening of self-congruity theory. This study also contributes to theoretical and contextual knowledge related to the perceptions and behavior of Muslim consumers regarding the consumption of green products, offering valuable business considerations for practitioners.
Religiosity as Considered in Green Purchase Intention among Muslim Consumer Al Hadi, M Qoshid; Budi, Iman Setya; Erziaty, Rozzana
Ihtifaz: Journal of Islamic Economics, Finance, and Banking Vol. 7 No. 1 (2024)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/ijiefb.v7i1.10460

Abstract

Introduction to The Problem: In recent years, Indonesia has shown strengthening figures in world sharia economic and financial reports. This encourages studies on Muslim consumer behavior more to sustainable. This article provides an overview of research on the behavior of Muslim consumers who are committed to environmental issues and have awareness of religion. Previous research has focused primarily on green consumer behavior, and reported mixed findings, depending on the knowledge background. Purpose/Objective Study: As an extension of previous research, this study will reveal the role of religiosity to impact green commitment (GC) and their purchasing intention. Design/Methodology/Approach: A total of 296 respondents' data was collected based on purposive sampling and analyzed through structural equation modeling (SEM) with SmartPLS version 3. Findings: The results show that religiosity influences GC and green purchase intention (GPI) as well as the role of GC to mediates the relationship between religiosity and GPI. Future research requires deeper investigation regarding the number and distribution of samples so that it can help better generalize the findings. Paper Type: Research Article Keywords: Religiosity; green commitment; green purchase intention; muslim consumer.
Marketing Ethics at Islamic Banks: Principles and Practices Hadi, M. Qoshid Al; Cahyo, Eko Nur; Budi, Iman Setya
Journal of Islamic Economic Laws Vol 4, No 2: July 2021
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/jisel.v4i2.14716

Abstract

This article highlights the principles and implementation of Islamic banking marketing ethics. Ethics based on sharia principles are an essential differentiator from their competitors. It begins from the 4 P’s marketing mix framework, namely product, price, promotion, and place. This article is qualitative descriptive research using literature review. This article employs secondary data from 11 articles. The data that has been collected then analyzed with descriptive information. Therefore, through 4 P’s marketing mix lens, this article finds a lack of ethical marketing practices in Islamic Banking from the ethical ideals espoused in the literature. This study analyzes the ethical marketing practices of Islamic banks which can be used as an evaluation of policies in the Islamic financial industry
Co-Authors Abdul Wahab Al Hadi, M Qoshid Eko Nur Cahyo Erziaty, Rozzana Hadi, M. Qoshid Al M Qoshid Al Hadi Meina, Mutia Parman Komarudin