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PENGARUH LITERASI KEUANGAN, IMPULSIVE BUYING, DAN PENGENDALIAN DIRI TERHADAP PENGELOLAAN KEUANGAN PRIBADI MAHASISWA JURUSAN AKUNTANSI UNIVERSITAS CIPUTRA Mustikasari, Adellia; Septina, Fanny
JAE (JURNAL AKUNTANSI DAN EKONOMI) Vol 8 No 2 (2023): JAE (Jurnal Akuntansi dan Ekonomi)
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jae.v8i2.20179

Abstract

This study was conducted with the aim of knowing the effect of financial literacy, impulsive buying, and self-control on the personal financial management of students majoring in Accounting at Ciputra University. This research method uses quantitative methods, the type of data used is primary data. This study uses a non-probability sampling technique method with purposive sampling technique and the research sample has 123 respondents. The data analysis technique uses multiple linear regression analysis using the SPSS version 22 program. The results of this study indicate that financial literacy has a positive effect and has a significant effect on personal financial management. Impulsive buying has a positive effect but does not have a significant effect on personal financial management. Self-control has a positive effect and a significant effect on personal financial management.
Digitalisasi Sentra Wisata Kuliner Wiyung Kota Surabaya, Provinsi Jawa Timur Santoso, Wiliam; Pranoto, Henry Susanto; Septina, Fanny
JPP IPTEK (Jurnal Pengabdian dan Penerapan IPTEK) Vol 6, No 1 (2022)
Publisher : Institut Teknologi Adhi Tama Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31284/j.jpp-iptek.2022.v6i1.2919

Abstract

Pandemi COVID-19 mengubah pola persaingan bisnis secara dramatis yang menuntut pelaku UMKM untuk kreatif dan inovatif. Salah satu sektor yang terkena dampak cukup signifikan adalah sektor usaha makanan dan minuman. Hal ini disebabkan oleh adanya kebijakan Pembatasan Sosial Berskala Besar dan kebijakan Pemberlakuan Pembatasan Kegiatan Masyarakat yang melarang setiap rumah makan, depot, atau warung untuk melayani konsumennya untuk makan di tempat (dine-in). Salah satu sentra kuliner yang cukup berkembang di Surabaya adalah Sentra Wisata Kuliner Wiyung yang berlokasi di Jalan Wiyung Pondok Indah, Kelurahan Wiyung, Kecamatan Wiyung, Kota Surabaya. Sebagai solusi dari pemasalahan tersebut adalah akselerasi pengadopsian teknologi. Kemampuan digitalisasi ini secara khusus adalah pada aspek pemasaran, yakni pemasaran produknya secara online melalui teknik pemasaran digital yang terpadu untuk dapat meningkatkan penjualan dan memperluas jangkauan pasar dari para UMKM Sentra Wisata Kuliner Wiyung. Kegiatan pengabdian masyarakat di Sentra Wisata Kuliner Wiyung berjalan dengan baik dan mendapat respons yang positif dari para UMKM peserta pelatihan di Sentra Wisata Kuliner Wiyung. Hal ini ditunjukkan dengan tingginya antusiasme dari para UMKM Sentra Wisata Kuliner Wiyung untuk mempelajari dan mempraktikkan digitalisasi pada usahanya.
Building Canvas Strategy for Integrated Tourism Area and Benchmark: Blue Ocean Strategy Approach Utami, Christina Whidya; Susanto, Hendro; Septina, Fanny; Pujirahayu, Yoseva Maria; Razak, Muhammad Nurdin
Review of Management and Entrepreneurship Vol. 5 No. 1 (2021): Review Management and Entrepreneurship
Publisher : International Business Management - Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rme.v5i1.1615

Abstract

This research aims to identify tourism factors that should be eliminate, reduce, raise, and create (ERRC) to indicate the characteristics of Blue Ocean Strategy (BOS) in order to revitalize the development of Kenjeran tourism area, Surabaya by taking into account aspects of education, local economic improvement, and environmental conservation. The research methodology is based on descriptive approach through analyzing the strength, weakness, opportunities, and threats (SWOT) to find the key success factor, the industry benchmarks, and the tourism market agents in order to understand the ERRC and to set a canvas strategy. The result shows that Revitalization is done by; Eliminating Aspect of Sustainable Environment including environmental pollution, abrasion, and unregulated zone. Reducing Aspect of Attractions, including: a shift in local culture and focus on shopping area. Factors that should be raise is Aspect of Accessibility and Empowerment, including: tourism facilities, and community capacity development. whereasWhereas elements that should be created are included in Aspect of Tourism Industry, including pattern of partnership and community development. The novelties of this research is using Blue Ocean Strategy via a 4-step approach: Eliminate, Reduce, Raise, and Create (ERRC) to revitalize an integrated tourist area. Keywords: Eliminate; Reduce; Raise and Create (ERRC); canvas strategy; Blue Ocean Strategy.