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All Journal Journal of Secretary and Business Administration NUSRA: Jurnal Penelitian dan Ilmu Pendidikan
Rochmah, Tengku Sitti
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Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Implementasi Aplikasi Role Sekretaris Di Era Industri 4.0 Dalam Monitoring Rapat Pada PT Langgeng Sejahtera Kreasi Komputasi Rahadian, Deischa Rizqita Marchellia; Garnida, Agus; Rochmah, Tengku Sitti
Jurnal Sekretaris dan Administrasi Bisnis Vol 8 No 1 (2024): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : Akademi Sekretari Manajemen Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v8i1.359

Abstract

Technology is developing more rapidly in the industrial era 4.0 marked by the emergence of various sophisticated applications equipped with artificial intelligence to support office work. This has an impact on the work sector that relies on skills, especially the secretarial profession. At the technology company PT Langgeng Sejahtera Kreasi Komputasi, the Redmine project management application has begun to be implemented to run projects within the company. The Redmine is used by the secretary as a meeting monitoring tool. The research method used is descriptive qualitative method with literature study techniques sourced from journals, books, and scientific articles. The results of the study show that Redmine, which is used as a Secretary Role Application to monitor meetings, can produce effective meeting results. However, in practice PT Langgeng Sejahtera Kreasi Komputasi needs to carry out further development.
Implementasi Employee Relations Dalam Meningkatkan Engagement Karyawan Di PT Pos Indonesia Kantor Cabang Utama Bandung Aninditha, Aqmalina Putri; Hendriyani, Chandra; Rochmah, Tengku Sitti; Garnida, Agus
Jurnal Sekretaris dan Administrasi Bisnis Vol 7 No 2 (2023): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : Akademi Sekretari Manajemen Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v7i2.313

Abstract

Human resources are the driving force of a company to achieve goals effectively and efficiently. Harmonization of the relationship between management and employees needs to be fostered and improved from time to time. PT Pos Indonesia as a government-owned company developed a strategy in the form of implementing a number of employee relations activities to increase employee engagement. The research method used is a descriptive qualitative method obtained through field observations and literature studies. The results showed that the employee relations activities planned by PT Pos Indonesia were in the form of education and training programs, award programs, and special events programs that could increase employee performance and engagement with the company. The largest participation in employee relations activities is a special program, while the most influential dimension of employee engagement is the Vigor dimension, which is the delivery of energy from employees to do their work with enthusiasm and willingness. Other positive impacts that are felt directly by employees have increased work motivation, a sense of respect, a positive work climate, and high loyalty.
Analisis Event Marketing Tabungan Tandamata Dalam Meningkatkan Jumlah Nasabah Di Bank Bjb Kantor Pusat Bandung Putri, Mega; Hendriyani, Chandra; Rochmah, Tengku Sitti
Jurnal Sekretaris dan Administrasi Bisnis Vol 8 No 1 (2024): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : Akademi Sekretari Manajemen Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v8i1.391

Abstract

In today's competitive era of inter-bank competition, companies must be able to adjust the right marketing strategy, because everything is done to maintain the company's existence. Banks are financial institutions that collect funds from the public and then channel them back through credit. To attract consumers or prospective customers, Bank bjb's head office conducts event marketing promotions through concerts by inviting various top artists. It is hoped that this will become an attraction for prospective Bank bjb customers. The purpose of this study was to determine the success of the event marketing of the Tandamata savings and the DIGI Cash Application, in increasing the number of customers at Bank bjb's head office. The research method used is qualitative, with a descriptive approach through interviews and direct observation. The results of the study show that the strategy used by Bank bjb has been effective, as evidenced by the increasing number of Tandamata savings customers, the procedure for opening Tandamata savings can run well, reflected in the convenience provided by Bank bjb to customers. However, for a good marketing event, it must be able to influence the number of customers who open bjb Tandamata savings at bank bjb.
ANALISIS MEMBANGUN KETERLIBATAN DAN KOMUNIKASI GEN Z DENGAN KECERDASAN BUATAN DI PENDIDIKAN TINGGI Rochmah, Tengku Sitti
NUSRA : Jurnal Penelitian dan Ilmu Pendidikan Vol. 4 No. 3 (2023): NUSRA: Jurnal Penelitian dan Ilmu Pendidikan, Agustus 2023
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/nusra.v4i3.1422

Abstract

Technological transformation requires lecturers to increase creativity and innovation in learning methods that can increase student engagement and communication skills which are currently being played by Gen Z who are very close to technology. Therefore an approach with artificial intelligence is one of the keys to success in increasing engagement and communication with Gen Z. The purpose of this research is to find out the involvement and communication of students with artificial intelligence in higher education. The research methodology uses descriptive qualitative descriptive methods with data collection techniques using journals, reports, books, and field observations. The results of the study show that the learning process with high student involvement needs to be developed by lecturers so that learning becomes interesting and easily understood by students and artificial intelligence technology in higher education can be a creative learning innovation with student involvement and communication skills in responding to students living in today's digital era.
Co-Authors Aninditha, Aqmalina Putri Chandra Hendriyani, Chandra Garnida, Agus Mega Putri Rahadian, Deischa Rizqita Marchellia