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All Journal Ekonomi Bisnis Krea-TIF: Jurnal Teknik Informatika Data Science: Journal of Computing and Applied Informatics Jurnal Indonesia Sosial Teknologi IIJSE Journal of Computer Science and Technology Application
Usino, Wendi
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Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Journal : Journal of Computer Science and Technology Application

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Big Data Analytics: Transforming Business Intelligence and Decision Making Usino, Wendi; Ayu Rini Kusumawardhani, Dhiyah; Ramadhan, Tarisya; Pratiangga, Aptanta; Qurotulain, Olivia
CORISINTA Vol 1 No 2 (2024): August
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/2wf1s376

Abstract

In today's rapidly evolving digital landscape, organizations are increasingly leveraging Big Data Analytics to transform business intelligence and enhance decision-making processes. This study explores how businesses utilize Big Data to gain insights into operations, customer behaviors, and market trends, specifically focusing on the retail, healthcare, and financial sectors. By employing a mixed-method approach that combines qualitative and quantitative data, the research analyzes case studies from a major international retailer, a leading healthcare provider, and a global bank. Data sources include semi-structured interviews with industry experts, surveys, and secondary data from existing literature. The findings indicate significant improvements in customer retention (20\%), operational efficiency (with a 15\% reduction in inventory costs in retail and a 10\% reduction in hospitalization rates in healthcare), and fraud reduction (a 25\% decrease in fraudulent transactions in financial services). However, the study also identifies ongoing challenges such as data quality issues, high implementation costs, and complexities in integrating Big Data Analytics with existing systems. The research concludes by emphasizing the importance of addressing these challenges to fully capitalize on Big Data's potential for competitive advantage and suggests that future studies should explore the ethical implications and the impact of emerging technologies on Big Data Analytics to further enhance its effectiveness in business intelligence.
Co-Authors Arvianto, Vicky Ayu Rini Kusumawardhani, Dhiyah Bayyinah, Ayi Budi Prasetya Dewi Murtiningsih Elizabeth Yohanes Lohana Juariyah Mahardhika, Dimas Prayogo Pratiangga, Aptanta Qurotulain, Olivia Ramadhan, Tarisya Tirkaamiasa, Taufik