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All Journal E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Inovasi Bisnis Manajemen dan Akuntansi
Sienatra, Krismi
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Journal : Jurnal Inovasi Bisnis Manajemen dan Akuntansi

 1 
Experiencescape Sebagai Pemicu Revisit Intention Pada Kafe-Kafe Baru di Jawa Timur Sienatra, Krismi; Rizky Firmansyah , Muhammad Agung; Asepta, Uki Yonda
Jurnal Inovasi Bisnis Manajemen dan Akuntansi Vol. 2 No. 2 (2024): JIBMA : Jurnal Inovasi Bisnis Manajemen dan Akuntansi
Publisher : PT. Karya Inovatif Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65255/jibma.v2i2.44

Abstract

New cafes have the challenge of keeping visitors coming back. The return of visitors is a form of the cafe's acceptance of visitors. By using the S-O-R Stimulus, Organism, Response framework in the form of an experiencescape measured by hospitality components, social components, sensory components, and functional components to influence revisit intention. The sample for this research was 251 visitors who came at least once to 4 new cafes (less than 3 months) in 2 cities in East Java. Using multiple linear regression analysis shows that the hospitality component, social component, sensory component and functional component have a significant effect on revisit intention. These results show that new cafes must emphasize an impressive experiencescape for visitors so that it will generate revisit intention.
Analisis Konjoin Sebagai Preferensi Konsumen Terhadap Pemilihan Produk T-Shirt Wanita Bergaya Korea: Indonesia Safina Ramadhani, Nadilla; Sienatra, Krismi
Jurnal Inovasi Bisnis Manajemen dan Akuntansi Vol. 2 No. 4 (2024): JIBMA : Jurnal Inovasi Bisnis Manajemen dan Akuntansi
Publisher : PT. Karya Inovatif Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65255/jibma.v2i4.109

Abstract

This research aims to determine consumer preferences for the attributes of Korean-style T-shirt products which can be used for business development and marketing strategy planning in Korean-style T-shirt businesses. The research method used is a quantitative research method with a conjoint analysis approach. In this study, there are 16 stimuli that will be tested from the results of the orthogonal design. There are 5 attributes that produce this stimulus, namely: (1) Price, (2) Size, (3) Material, (4) Model, and (5) Color. The research results show that the first attribute considered important by consumers is the size attribute with a relative importance value of 32.297%. The second attribute that is considered important by consumers is the color attribute with a relative importance of 26.014%. The third attribute that is considered important by consumers is the material attribute with a relative importance of 20,330%. The fourth attribute that is considered important by consumers is the price attribute with a relative importance value of 10.813%, and the fifth attribute is the model with a relative importance value of 10.519%. This research can be useful for similar businesses in understanding consumer preferences and can be applied to other fashion industries.
Consumer Preferences in Selecting Nail Art Products using Conjoint Analysis Glorya Stephanie Quartine Sitompul; Sienatra, Krismi
Jurnal Inovasi Bisnis Manajemen dan Akuntansi Vol. 3 No. 3 (2025): JIBMA : Jurnal Inovasi Bisnis Manajemen dan Akuntansi
Publisher : PT. Karya Inovatif Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65255/jibma.v3i3.196

Abstract

This research aims to explore consumer preferences regarding the attributes of price, durability, time, and nail design in the nail art business. We systematically collected and analyzed data using the quantitative research method and conjoint analysis tools. The research results indicate that durability is the most important attribute, followed by price, processing time, and nail design. Consumers prefer prices between Rp100,000 and Rp150,000, durability up to 3 months, a processing time of 60–90 minutes, and gradient nail designs color. This combination of attributes is considered ideal by consumers because it provides functional aesthetic value that meets their expectations. This research provides important insights for businesses offering nail art services to improve their services based on consumer preferences. This will enhance customer satisfaction and boost market competitiveness.
Co-Authors Asepta, Uki Yonda Deandra Vidyanata Firena Intan Anjani Glorya Stephanie Quartine Sitompul I Gusti Bagus Yosia Rizky Firmansyah , Muhammad Agung Romauli Nainggolan Safina Ramadhani, Nadilla Yuli Kartika Dewi