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All Journal SEGMEN Jurnal Manajemen dan Bisnis Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) Jurnal Ilmu Manajemen (JIM) E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis JDM (Jurnal Dinamika Manajemen) JURNAL ILMIAH MANAJEMEN BISNIS DAN TERAPAN Jurnal Administrasi Bisnis JAM : Jurnal Aplikasi Manajemen Jurnal Manajemen Teori dan Terapan DeReMa (Development Research of Management) Jurnal Manajemen Primanomics : Jurnal Ekonomi & Bisnis Jurnal Entrepreneur dan Entrepreneurship SULTANIST: Jurnal Manajemen dan Keuangan Maker: Jurnal Manajemen Kumawula: Jurnal Pengabdian Kepada Masyarakat Jurnal Dinamika Manajemen Pendidikan (JDMP) Ideas: Jurnal Pendidikan, Sosial dan Budaya Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Madaniya PLAKAT : Jurnal Pelayanan Kepada Masyarakat Nusantara Hasana Journal Parsimonia: Jurnal Akuntansi, Manajemen dan Bisnis Jurnal Dinamika Manajemen
Deandra Vidyanata
Universitas Ciputra Surabaya
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Nursing Social Sciences Other

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Pengaruh Bauran Promosi terhadap Minat Beli dengan Mediasi Brand Image Tan, Kevin; Utami, Christina Whidya; Vidyanata, Deandra
Jurnal Ilmu Manajemen Vol 9, No 2 (2021)
Publisher : UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jim.v9n2.p%p

Abstract

The economic growth of the food and beverage industry in East Java keeps on increasing. In 2018, Cikake was established in Surabaya, offering rice-bowl as its main product. Since 2019 Cikake has had its first outlet at a food court called Foodland Pandaan, in Pandaan, East Java. Cikake has a commitment in which every two years will open several offline stores or outlets starting from several cities around Surabaya. During two years running, Cikake's sale turnover has always fluctuated, which has drives Cikake to do promotional activities to improve Cikake's brand image and purchase intention of Cikake consumer. This research aims to determine the effect of promotional mix on purchase intention, the effect of promotional mix on brand image, the effect of brand image on purchase intention, and the effect of promotional mix on purchase intention by mediating brand image. This type of research is quantitative. The population in this research is people who have an interest in Cikake product. The sample consists of 190 respondents using the purposive sampling technique. Data analysis in the research uses Partial Least Square with SmartPLS 3.0 program to calculate data. This research indicates that brand image significantly mediates the effect of promotional mix on purchase intention. Likewise, the promotional mix significantly affects brand image. Also, promotional mix and brand image significantly affect purchase intention.
PENGARUH WEBSITE QUALITY TERHADAP MINAT BELI PRODUK START UP BUSINESS MAHASISWA Deandra Vidyanata
SEGMEN Jurnal Manajemen dan Bisnis Vol 17, No 2 (2021): SEGMEN Jurnal Manajemen dan Bisnis
Publisher : FE Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37729/sjmb.v17i2.6869

Abstract

During the past decade, people around the world has experienced a rapid change in relation with technology, such as a website. The purpose of this research is to find out the impact of website quality towards purchase intention. In this research website quality is examined using the WebQual dimension, therefore the variables used are usefulness, ease of use, entertainment, and complementary relationships. The data collection process needed in this research using a purposive sampling method with sample criteria of individuals who have bought and visited start up business’ website. This research uses a sample of 85 respondents. The analytical method used in this research is quantitative method with multiple linear regression analysis to find out the influence of the variables of usefulness, ease of use, entertainment and complementary relationships on purchase intention. It is found that the usefulness positively significant towards purchase intention as well as the entertainment and complementary relationship that have a positive influence on purchase intention. While the ease of use is known not to have a significant influence towards purchase intention
PENGARUH DIVERSIFIKASI DAN FINANCIAL LEVERAGE TERHADAP KINERJA KEUANGAN PERUSAHAAN (Studi pada Perusahaan Manufaktur Sektor Food and Beverages yang Terdaftar di BEI periode 2012-2014) Deandra Vidyanata; . Topowijono; MG Wi Endang NP
Jurnal Administrasi Bisnis Vol 32, No 1 (2016): MARET
Publisher : Fakultas Ilmu Administrasi Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (587.765 KB)

Abstract

The purpose of this study is to determine the impact of diversification and financial leverage on corporate’s financial performance simultaneously as well as partially. The Herfindahl Index (HERF) will be used as a proxy of diversification, Debt Ratio (DR) and Debt to Equity Ratio (DER) will be used as proxy of financial leverage, while corporate’s financial performance will be measured by Return on Equity (ROE). Thus, independent variables on this research are HERF, DR and DR, while dependent variable is ROE. This research uses secondary data which is obtained from www.idx.co.id. Sampling method used on this research is purposive sampling, which outcome is 12 companies selected out from 15 companies listed on the Food and Beverages Sector in Indonesia Stock Exchange during the period of 2012-2014. The F-test result shows that Herfindahl Index (HERF), Debt Ratio (DR), and Debt to Equity Ratio (DER) affects Return on Equity (ROE) simultaneously. While t-test result shows that partially Herfindahl Index and Debt Ratio affects Return on Equity significantly, yet Debt to Equity Ratio does not affect Return on Equity. Keywords : diversification, financial leverage, corporate’s financial performance ABSTRAK Penelitian ini bertujuan untuk mengetahui pengaruh diversifikasi dan financial leverage terhadap kinerja keuangan perusahaan, baik secara bersama-sama maupun secara parsial. Indeks Herfindahl (HERF) digunakan sebagai proxy dari diversifikasi, Debt Ratio (DR) dan Debt to Equity Ratio (DER) digunakan sebagai proxy dari financial leverage, sedangkan kinerja keuangan perusahaan akan diukur menggunakan Return on Equity (ROE). Maka dari itu, variabel bebas yang digunakan dalam penelitian ini adalah HERF, DR, dan DER, sedangkan variabel terikat yang digunakan adalah ROE. Penelitian ini menggunakan data sekunder yang diperoleh dari www.idx.co.id. Pemilihan sampel dilakukan dengan teknik purposive sampling, dengan hasil 12 perusahaan yang terpilih dari total 15 perusahaan Food and Beverages yang terdaftar di Bursa Efek Indonesia (BEI) periode 2012-2014. Hasil uji-F menunjukkan bahwa Indeks Herfindahl, Debt Ratio, dan Debt to Equity Ratio secara simultan berpengaruh signifikan terhadap Return on Equity. Hasil uji-t menunjukkan bahwa secara parsial Indeks Herfindahl dan Debt Ratio berpengaruh signifikan terhadap Return on Equity, sedangkan Debt to Equity Ratio tidak berpengaruh signifikan terhadap Return on Equity. Kata kunci : diversifikasi, financial leverage, kinerja keuangan perusahaan
Service Quality: Analisa dan Relevansinya dalam Membentuk Loyalitas Pelanggan pada Era Digital Deandra Vidyanata; Dyajeng Puteri Woro Subagio
JEMBATAN Vol 18, No 1 (2021)
Publisher : Jurusan Manajemen Fakultas Ekonomi Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/jmbt.v18i1.13642

Abstract

The development of technology and internet networks, as well as the widespread use of smartphones, has resulted to the increase of consumer’s strive for convenience and practicality in various aspects of life, including one of which is the ease of shopping. Online shopping is a trend that is favored by people in this industrial 4.0 era. The use of the internet for business activities is known as Electronic Commerce (E-Commerce). One of the forms of e-commerce is the online shopping sites that have sprung up nowadays. The online buying and selling site that has been widely used in recent years is Tokopedia. Tokopedia has been known as an online buying and selling site that carries a marketplace business model.This study aimed to analyze the effect of e-quality service on e-satisfaction and e-loyalty. The results of this research are expected to be a theoretical basis for business people for a credible e-commerce platform to take advantage of opportunities in this digital era. The sampling technique used in this study is purposive sampling using Partial Least Square analysis tool.
Peran Brand Credibility Sebagai Mediasi Pengaruh Strategi Celebrity Endorsement Terhadap Brand Equity Deandra Vidyanata
Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management Vol. 12 No. 1 (2019)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jmtt.v12i1.12812

Abstract

The celebrity endorsement strategy is considered as one of the promotional tools attract consumers. However, the effectiveness of these strategies in forming brand equity is still questionable. This study aims to examine the effect of the celebrity endorsement strategy on brand equity of endorsed brands. This study uses brand credibility as a mediating variable because endorser credibility is expected to be transferred to brands that will influence the formation of brand equity. The object of research used in this study is OPPO smartphone consumers, that have been increased significantly within the past 4 years. In addition, it is known that many OPPO brands endorse celebrities to introduce their products. The results of this study indicate that the use of celebrity endorsers is not directly able to form brand equity, but the use of celebrity endorsers causes the formation of brand credibility which is ultimately able to form brand equity.
VALUE CO-DESTRUCTION: ANALISA FAKTOR PADA START-UP BUSINESS MAHASISWA [VALUE CO-DESTRUCTION: AN ANALYSIS OF FACTORS FOR BUSINESS START-UP STUDENTS] Deandra Vidyanata; Teofilus Teofilus; Timotius F. C. W. Sutrisno; Ruth Violina Gelombang
DeReMa (Development Research of Management): Jurnal Manajemen Vol 15, No 1 (2020): May
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/derema.v15i1.2044

Abstract

This study aims to examine the factors which cause value co-destruction and how to overcome value co-destruction in a Start-up Business. This study uses a quantitative approach with a total sample of 170 business start-up projects of Ciputra University students. The data collection method used is questionnaires and the research data is tested by factor analysis. The result of this study indicates that product information, interaction, innovation, and service can influence the emergence of value co-destruction. These four factors must be considered by every business start-up student.Abstrak Bahasa Indonesia Penelitian ini bertujuan untuk menguji faktor-faktor yang menyebabkan value co-destruction dan bagaimana cara mengatasi Penghancuran value co-destruction di Bisnis yang baru dimulai. Penelitian ini menggunakan pendekatan kuantitatif dengan total sampel 170 proyek start-up bisnis mahasiswa Universitas Ciputra. Metode pengumpulan data yang digunakan adalah kuesioner dan data penelitian diuji dengan analisis faktor. Hasil penelitian ini menunjukkan bahwa informasi produk, interaktif, inovasi, dan layanan dapat mempengaruhi munculnya value co-destruction. Keempat faktor ini harus dipertimbangkan dalam setiap siswa pemula bisnis. 
Pengaruh Bauran Promosi terhadap Minat Beli dengan Mediasi Brand Image Kevin Tan; Christina Whidya Utami; Deandra Vidyanata
Jurnal Ilmu Manajemen Vol 9 No 2 (2021)
Publisher : UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (494.644 KB) | DOI: 10.26740/jim.v9n2.p333-341

Abstract

The economic growth of the food and beverage industry in East Java keeps on increasing. In 2018, Cikake was established in Surabaya, offering rice-bowl as its main product. Since 2019 Cikake has had its first outlet at a food court called Foodland Pandaan, in Pandaan, East Java. Cikake has a commitment in which every two years will open several offline stores or outlets starting from several cities around Surabaya. During two years running, Cikake's sale turnover has always fluctuated, which has drives Cikake to do promotional activities to improve Cikake's brand image and purchase intention of Cikake consumer. This research aims to determine the effect of promotional mix on purchase intention, the effect of promotional mix on brand image, the effect of brand image on purchase intention, and the effect of promotional mix on purchase intention by mediating brand image. This type of research is quantitative. The population in this research is people who have an interest in Cikake product. The sample consists of 190 respondents using the purposive sampling technique. Data analysis in the research uses Partial Least Square with SmartPLS 3.0 program to calculate data. This research indicates that brand image significantly mediates the effect of promotional mix on purchase intention. Likewise, the promotional mix significantly affects brand image. Also, promotional mix and brand image significantly affect purchase intention.
The Influence of Packaging and Information Transparency on Intention to Try with Endorser Capability as Moderation Auditia Setiobudi; Deandra Vidyanata; Clarissa Sabella
Primanomics : Jurnal Ekonomi & Bisnis Vol 19 No 2 (2021): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v19i2.585

Abstract

Food and beverage industry is growing rapidly which causes companies to trying to fullfil consumer needs, one of which is packaging. Packaging is an important element to protect the product. Technological advances are able to make it easier for everyone to get information. Transparency information is able to provide information that consumers need. The purpose of this research is to examine the effect of packaging and information transparency on the intention to try Cikake products and to examine the moderating effect of endorser capability between information transparency on intention to try Cikake's. The population of this research is Cikake consumers who have tried this product before, have an Instagram account and live around the city of Pandaan. The sampling method used in this study was the census method, with a population of 100 people as the sample. Respondent data is collected by distributing questionnaires to Cikake consumers. This research uses Moderated Multiple Regression (MMR) as an analysis tool. The finding from the results of multiple linear regression tests which resulted in a significance value on the packaging variable of 0.005 while the information transparency variable was 0.000, which means that packaging and information transparency had an effect on the intention to try. The effect of moderation has a significance value of 0.030 and an increase in the coefficient of determination, which means that endorser capability is able to moderate the relationship of information transparency to intention to try Cikake's.
Pengaruh Perceived Quality dan Perceived Value of Cost terhadap Loyalitas Pelanggan melalui Kepuasan Pelanggan pada Fresh.Co Auryn Aprillia Chandrawati; Deandra Vidyanata
JEMBATAN Vol 19, No 1 (2022)
Publisher : Jurusan Manajemen Fakultas Ekonomi Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/jmbt.v19i1.17758

Abstract

This study aims to identify the significant influence of Perceived Quality and Perceived Value of Cost to Customer Loyalty through Customer Satisfaction on Fresh.co using quantitative research methodology. The results of the study indicate that there is a positive and insignificant influence between Perceived Quality and Customer Loyalty, a positive and significant influence between Perceived Value of Cost and Customer Loyalty, a positive and significant influence between Perceived Quality and Customer Satisfaction, a positive and significant influence between Perceived Value of Cost and Customer Loyalty, a positive and significant influence between Customer Satisfaction and Customer Loyalty. Meanwhile, Customer Satisfaction mediates fully and significantly the relation between Perceived Quality and Customer Loyalty. Customer Satisfaction also mediates partially and significantly the relation between Perceived Value of Cost and Customer Loyalty.
PEMEDIASIAN PERSEPSI MANFAAT PADA KUALITAS KONTEN DAN DESAIN LEARNING MANAGEMENT SYSTEM TERHADAP INTENSI BELAJAR BERKELANJUTAN Krismi Sienatra; Romauli Nainggolan; Deandra Vidyanata; Yuli Kartika Dewi; I Gusti Bagus Yosia
E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 1 (2021): JULI: Jurnal Ilmiah Ekonomi dan Bisnis
Publisher : STEKOM PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/e-bisnis.v14i1.329

Abstract

The covid-19 pandemic causes learning to be carried out boldly with the concept of e-learning. The learning providers must design their learning content on a cloud-based learning management system (LMS). The preparation of material content and learning design in the learning management system must be well organized so that users feel the benefits and will continue to use the learning management system as a learning tool. This paper aims to observe effect of design quality and content quality on the intensity of continuous learning by perceived usefulness as a mediating variable. The sample in this study were students who used the LMS to access learning material content that had been compiled completely and completely. The data analysis tool used was partial least square (PLS). The results showed that the quality content had no effect on continuance learning intentions and design quality had an effect on learning intentions with perceived usefulness.
Co-Authors . Topowijono Abdi, Anastasia Natali Acai Sudirman Annisa Aurelia Setiadi Suhendra Auditia Setiobudi Auryn Aprillia Chandrawati Bella Tedja Kusuma Carolina Mustikarini Christina Whidya Utami Chusnu Syarifa Diah Kusuma Clarissa Sabella Cliff Kohardinata Djumilah Hadiwidjojo Dyajeng Puteri Woro Subagio Febry, Timotius Fedianty AUGUSTINAH Fitria Halim Helena Sidharta I Gusti Bagus Yosia I Gusti Bagus Yosia Irmal, Irmal Ita Musfirowati Hanika Ita Musfirowati Hanika Kevin Tan Krismi Budi Sienatra Kusumo, Maureen Melvin Krisdiana Djami Rane Metta Padmalia MG Wi Endang NP Monika Teguh Nani Nani Nani Nani Nurul Hasanah Nydia Wirawati Rane, Melvin Krisdiana Djami Romauli Nainggolan Ruth Violina Gelombang Sa’adah, Naylatus Septiani, Emilia Seseli, Eka Merdekawati Sherly Sherly Sienatra, Krismi Sri Nathasya Br Sitepu Sri Nathasya Sitepu Sunaryo Sunaryo Tan, Kevin Teofilus Teofilus, Teofilus Weldy Erlianto Yopy Junianto Yuli Kartika Dewi