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Suarsa, Senny Handayani
Politeknik Pos Indonesia
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PENGARUH CUSTOMER EXPERIENCE DAN CUSTOMER SATISFACTION TERHADAP REPURCHASE INTENTION PADA BRAND XYZ DI E-COMMERCE SHOPEE Shalihah, Nur Azizah Putri; Annisawati, Asaretkha Adjane; Suarsa, Senny Handayani
Procuratio : Jurnal Ilmiah Manajemen Vol 12 No 2 (2024): Procuratio : Jurnal Ilmiah Manajemen
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/procuratio.v12i2.4371

Abstract

The development of the Food and Beverages (F&B) business sector has become one of the top choices for businessmen because of the huge potential it has for meeting basic human needs and adapting to changing trends. One of the companies that succeeded in achieving success in the F&B industry is PT. XYZ, and its online sales strategy through Shopee Brand XYZ at PT. XYZ continues to perform well. However, despite having good performance, the company faces the challenge of re-buying (repurchase) from less satisfied customers, with a customer presentation that performs re-purchases of only 14.67%. The purpose of this study is to examine how Customer experience (X1) and Customer satisfaction (X2) affect Repurchase intention (Y). This study uses quantitative descriptive verification methods and SmartPLS software for data processing through outer model and inner model tests. This study uses primary and secondary data, with a sample size of 315, from a population of 1.486 people. Sampling was carried out using probability techniques, simple random sampling. The results of the study indicate that Repurchase intention is positively and significantly influenced by Customer experience and Customer satisfaction. Perkembangan sektor bisnis Food & Beverages (F&B) menjadi salah satu pilihan utama bagi para pebisnis karena potensi besar yang dimilikinya dalam memenuhi kebutuhan dasar manusia dan adaptasi terhadap tren yang terus berubah. Salah satu perusahaan yang sukses meraih kesuksesan dalam industri F&B adalah PT. XYZ dengan strategi penjualan online melalui shopee brand XYZ di PT. XYZ terus melakukan peforma yang baik. Namun, meskipun memiliki performa yang baik, perusahaan menghadapi tantangan dalam pembelian ulang (repurchase) dari pelanggan yang kurang memuaskan, dengan presentase customer yang melakukan pembelian ulang hanya sebesar 14,67%. Tujuan dari penelitian ini adalah untuk meneliti bagaimana Customer experience (X1) dan Customer satisfaction (X2) mempengaruhi Repurchase intention (Y). Penelitian ini menggunakan metode verifikasi deskriptif kuantitatif dan perangkat lunak SmartPLS untuk pengolahan data melalui uji outer model dan inner model. Penelitian ini menggunakan data primer dan sekunder, dengan ukuran sampel 315, dari populasi 1.486 orang. Pengambilan sampel dilakukan dengan teknik probability, simple random sampling. Hasil penelitian menunjukkan bahwa Repurchase intention dipengaruhi secara positif dan signifikan oleh Customer experience dan Customer satisfaction.
PENGARUH KOLABOSARI PENCIPTAAN NILAI DAN ORIENTASI KEWIRAUSAHAAN TERHADAP INOVASI PRODUK Munawar, Muhammad Meki; Suarsa, Senny Handayani
Eqien - Jurnal Ekonomi dan Bisnis Vol 7 No 1 (2020): JURNAL EKONOMI DAN BISNIS “E-QIEN”
Publisher : Fakultas Ekonomi dan Bisnis Universitas Islam DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (271.563 KB) | DOI: 10.34308/eqien.v7i1.116

Abstract

A culinary business in West Java is totally famous, especially for some cites: Bandung, Bogor, Purwakarta, Cirebon, Sumedang, Sukabumi and others. This culinary can attract not only local consumers but also domestic tourists to come and consume products that owners offer. To make the business sustain, the owners have to innovate their products. This research is present to examine and analyze the impact of co-creation value (CCV) and entrepreneurship orientation (EO) on product innovation. The samples of this study are the sixty owners of the culinary business in West Java, taken by the purposive sampling method. Furthermore, the data are collected by the survey method and analyzed by the variance-based structural equation model. After investigating and discussing the two proposed hypotheses, this research sum ups that co-creation value (CCV) and entrepreneurship orientation (EO) possess a positive impact on product innovation.
Pengukuran Kualitas Pelayanan yang Berdampak Terhadap Kepuasan Pelanggan pada Produk Skintific di E-Commerce Shopee yang di Mediasi Kualitas Produk Zaenabiansyah, Putri Awaliah; Suarsa, Senny Handayani; Diawati, Prety
ECONOMETRICS:Journal of Sustainable Economics and Management Vol. 1 No. 1 (2025): ECONOMETRICS: Journal of Sustainable Economics and Management
Publisher : ECONOMETRICS:Journal of Sustainable Economics and Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to determine the effect of product quality on customer satisfaction. The method used is quantitative, the variables to be studied are service quality (X1), product quality (X2) and customer satisfaction (Y). This method uses verification research methods with a quantitative approach. This research method uses primary and secondary data. The population is unknown with a sample of 385 data. The sampling technique used is convenience sampling. Data analysis techniques using SmartPLS software as a data processor using outer model and inner model tests. The results of this study state that service quality has a positive effect on customer satisfaction as a mediator of product quality, so that the H3 hypothesis is accepted and H0 is rejected
The "Triple-A" Strategy for Enhancing Supply Chain Performance Suarsa, Senny Handayani; Nurul Pangestika; Asaretkha Adjane Annisawati
Journal of Marketing Innovation (JMI) Vol. 4 No. 1 (2024)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jmi.v4i1.104

Abstract

This study addresses challenges faced by Micro, Small, and Medium Enterprises (MSMEs) in the Cibaduyut shoe center, Bandung, Indonesia, focusing on their management issues, particularly the timely acquisition of crucial raw materials. The research centers on evaluating the effectiveness of the Triple A strategy (Agility, Adaptability, and Alignment) in improving supply chain performance (SCP) within these MSMEs. The study aimed to understand how this strategy, addressing prevalent challenges such as delays in raw material acquisition, can enhance overall business performance. Data collection involved a convenience sampling technique, distributing questionnaires to 76 business units. The questionnaire aimed to gather insights into the Triple A strategy's implementation and its perceived impact on SCP. Collected data underwent thorough validation for reliability, and multiple linear regression analysis was employed to test relationships between Triple-A components and SCP. The research highlights the Triple A strategy's pivotal role in revitalizing business units by minimizing production costs and reducing raw material waste through effective collaboration with suppliers, reinforcing its potential as a strategic tool for optimizing supply chain performance in MSMEs.
THE EFFECT OF INSTAGRAM SOCIAL MEDIA PROMOTION OPTIMIZATION ON SALES VOLUME AT GALLERY RAJUT BANDUNG Diawati, Prety; Abdulghopar, Obay; Suarsa, Senny Handayani
Fokus Ekonomi : Jurnal Ilmiah Ekonomi Vol 20, No 2 (2025): December 2025
Publisher : STIE Pelita Nusantara Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/fe.20.2.206-212

Abstract

The advancement of digital technology has transformed the marketing landscape, making social media one of the primary channels for product promotion. This study aims to determine the effect of optimizing Instagram social media promotion on the sales volume of Gallery Rajut Bandung. Using a quantitative associative descriptive method, data were collected through questionnaires from 75 people who are work with Gallery rajut bandung. The independent variable is Instagram social media promotion, measured by content creation, content sharing, connecting, and community building indicators, while the dependent variable is sales volume, measured through sales growth, profit, and the number of customers. The results of a simple linear regression analysis indicate that Instagram social media promotion has a positive and significant effect on sales volume. Optimizing digital promotion strategies, such as improving content quality, posting consistency, and collaborating with influencers, is recommended to support sustainable sales growth.
Co-Authors Abdulghopar, Obay Asaretkha Adjane Annisawati Asaretkha Adjane Annisawati, Asaretkha Adjane Bheben Oscar Dera Thorfiani Diawati, Prety Ferdinan Nainggolan Munawar, Muhammad Meki Nurul Pangestika Rezza, Ali Mohamad Shalihah, Nur Azizah Putri Suci Fika Widyana Widyana, Suci Fika Zaenabiansyah, Putri Awaliah