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All Journal Journal of Consumer Science Journal of Consumer Sciences International Journal of Applied Business Research Jurnal Riset dan Inovasi Pembelajaran Journal of Marketing Innovation Bakti Budaya: Jurnal Pengabdian kepada Masyarakat BHAKTI PERSADA Jurnal Aplikasi IPTEKS (Journal of Applied Sciences and Technology) Jurnal Bisnis dan Kewirausahaan ASEAN Marketing Journal
Amalia, Fatya Alty
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Journal : ASEAN Marketing Journal

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PUSHING CONSUMERS TO PLANT-BASED MILK ALTERNATIVES: WHAT DRIVES THEM? Insani, Rabani Jannata; Amalia, Fatya Alty
ASEAN Marketing Journal Vol. 16, No. 1
Publisher : UI Scholars Hub

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Manuscript type: Research Article Research Aims: Describing the extent to which belief factors, supporting reasons, and opposing reasons can shape attitudes, thereby creating an intention to purchase plant-based milk products. Design/methodology/approach: Using Behavioral Reasoning Theory. Data were collected through quantitative methods from 407 respondents using a questionnaire, targeting those who had consumed plant-based milk. Analyzed using the Partial Least Squares Structural Equation Modeling (PLS-SEM) method using SmartPLS 3.0. Research Findings: The findings indicate that health beliefs, reasons for nutritional content, and supporting the environment significantly influence attitudes positively, while environmental beliefs have a positive but non-significant impact on attitudes. However, environmental support plays a crucial role in ensuring that environmental beliefs positively and significantly impact attitudes. Attitudes also have a strong influence on purchase intentions. Theoretical Contribution/Originality: This research applies using the Behavioral Reasoning Theory research model which has been adjusted for the research objectives to expand understanding of the factors that can shape attitudes so as to create purchase intentions for plant-based milk products Practitioner/Policy Implication: consumer beliefs, reasons for choosing, and reasons for not choosing plant-based milk significantly influence the formation of consumer attitudes, which ultimately lead to purchase intentions. Consumer beliefs such as health beliefs and environmental beliefs may not be sufficient to shape attitudes and generate purchase intentions for plant-based milk; factors such as reasons for and against are needed to shape attitudes and thus create purchase intentions. Research limitation/Implications: respondents had consumed plant-based milk, and the focus of this study was only on plant-based milk consumption.
IDENTIFYING FACTORS OF CONSUMER’S PURCHASE INTENTION ON E-CARS Maulida, Dhita Nur; Amalia, Fatya Alty
ASEAN Marketing Journal Vol. 16, No. 2
Publisher : UI Scholars Hub

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Manuscript type: Research Article Research Aims: To evaluate the factors that can shape attitudes to use and purchase intentions for e-cars, either directly or through mediating variables. Design/methodology/approach: Data were collected through a quantitative approach by administering a survey to 410 respondents, both those who already owned an e-cars and those who did not. Analyzed using the Partial Least Squares Structural Equation Modeling (PLS-SEM) method. Research Findings: The output shows that Performance Expectancy and Social Influence significantly influence Attitude Toward Using and Purchase Intention. Meanwhile, Facilitating Condition positively affects Attitude Toward Using, but requires the mediation of Attitude Toward Using to have a positively impact on Purchase Intention. In contrast, Effort Expectancy, Price Value, and Perceived Risk show insignificant influence on Attitude Toward Using and Purchase Intention. Theoretical Contribution/Originality: This study applies modifications to the UTAUT-2 model by adding Perceived of Risk to expand understanding of the personal aspects of consumers that can influence the formation of usage attitudes and increase purchase intentions for e-cars. Practitioner/Policy Implication: In addition to focusing on the performance of e-cars products, manufacturers must be effective in communicating product benefits to consumers to form positive attitudes. This can be done through careful marketing communication strategies and comprehensive branding efforts, including the utilization of social media to increase brand exposure and convey the benefits of e-cars clearly and effectively. Research limitation/Implications: Geography, the majority of respondents own conventional cars, and the focus of this research is only on e-cars.
Co-Authors Andani, Adiva Rakhma Arie Indra Gunawan Bansah, Pearl Fafa Dwi Suhartanto Elsholiha, Hilwah Dibagiyya Fathin, Firya Fadhila Guteres, Alexandre Desausa Insani, Rabani Jannata Kania, Rafiati Lina Setiawati Maulida, Dhita Nur Moh Farid Najib Rafdinal, Wahyu Ramadhan, Muhamad Senalasari, Widi Sosianika, Adila Sumarjan, Norzuwana