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PENGARUH INTENSITAS KAPITAL TERHADAP TUNJANGAN KECELAKAAN KERJA PADA INDUSTRI MANUFAKTUR DI INDONESIA Prawira, Yuda
Jurnal Ekonomi dan Pembangunan Vol 27 No 1 (2019)
Publisher : Economic Research Center, the Indonesian Institute of Sciences (P2E-LIPI)

Angka kecelakaan kerja di Indonesia sekitar 97 ribu kasus pada tahun 2010 meningkat sekitar 26% menjadi 123 ribu kasus pada tahun 2017. Peningkatan ini menjadi perhatian karena dapat meningkatkan pembayaran tunjangan kecelakaan kerja yang dikeluarkan oleh perusahaan sehingga berimplikasi kepada peningkatan pengeluaran perusahaan.  Tujuan dari tulisan ini adalah untuk menganalisis pengaruh intensitas kapital perusahaan terhadap tunjangan kecelakaan yang ada pada industri manufaktur di Indonesia. Hal tersebut disebabkan karena perusahaan dengan intensitas kapital yang tinggi akan mengeluarkan tunjangan kecelakaan kerja yang lebih besar melalui jumlah kecelakaan kerja yang lebih banyak karena kontak manusia terhadap mesin lebih sering terjadi.  Dengan menggunakan jenis data panel dengan rentang tahun 2010-2015, penelitian ini membuktikan bahwa industri padat karya mengeluarkan tunjangan kecelakaan kerja lebih sedikit daripada industri non padat karya sebesar 44,7%.  Variabel upah pekerja dan upah lembur berpengaruh positif dan signifikan terhadap tunjangan kecelakaan kerja, yang bertolak belakang dengan jumlah tenaga kerja perusahaan, keikutsertaan perusahaan pada program perlindungan pekerja yang berpengaruh negatif dan signifikan.  Adapun variabel rasio pekerja produksi dan siklus ekonomi berpengaruh negatif dan tidak signifikan serta variabel rasio pekerja perempuan pun tidak berpengaruh signifikan terhadap tunjangan kecelakaan kerja dengan pengaruh yang negatif.  

Analisis Kualitas Produk, Harga dan Brand Image: Evaluasi Segmentasi Pasar di Persebaya Store Surabaya Prawira, Yuda; Fatihudin, Didin; Mulyana, Phonny Aditiawan; Firmansyah, Muhammad Anang
Improvement: Jurnal Manajemen dan Bisnis Vol 4 No 2 (2024): Vol 4 No 2 September 2024
Publisher : UMSurabaya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/imp.v4i2.25119

This study aims to analyze product quality, price and brand image to evaluate Persebaya Store market segmentation. The type of research was descriptive qualitative because it only wants to describe product quality, price and brand image for evaluating the compatibility of market segmentation after the Covid-19 pandemic. The unit of analysis in this study was Persebaya Store merchandise users (Persebaya fans), while the sample size used was 98 respondents. The technique of taking sample members from the population uses purposive sampling with certain characteristics. The results showed that product quality, price and brand image were still rated high, this was in line with the characteristics of respondents based on geographical, demographic, psychographic and behavioral aspects that came from young people who were always associated with aesthetic values, product style and being able to fulfill their social lifestyle. The findings in this study indicate that product quality, price and brand image are still aligned with the four aspects of market segmentation, but the environmental changes during the Covid-19 pandemic shifted changes in people's lifestyles in meeting their needs, especially the influence of social media in meeting the lifestyle needs of Persebaya Store merchandise users who always demand convenience, speed and accuracy in fulfilling their needs without being limited by space, place and time. Keywords: Market Segmentation, Persebaya Store, Product Quality, Price, Brand Image Penelitian ini bertujuan untuk menganalisis kualitas produk, harga dan brand image untuk mengevaluasi segmentasi pasar Persebaya Store. Jenis penelitian ini adalah deskriptif kualitatif karena hanya ingin mendeskripsikan kualitas produk, harga dan brand image untuk evaluasi kesesuaian segmentasi pasar pasca pandemi Covid-19. Unit analisis dalam penelitian ini adalah pengguna merchandise Persebaya Store (suporter Persebaya), sedangkan ukuran sampel yang digunakan sebanyak 98 responden. Teknik pengambilan anggota sampel dari populasi menggunakan purposive sampling dengan karakteristik tertentu. Hasil analisis menunjukkan bahwa kualitas produk, harga dan brand image masih dinilai tinggi, hal ini selaras dengan karakteristik responden berdasarkan aspek geografik, demografik, psikografik dan perilaku yang berasal dari kalangan usia muda yang selalu identik dengan nilai estetika, style produk, serta dapat memenuhi gaya hidup sosial mereka. Temuan dalam penelitian ini menunjukkan bahwa kualitas produk, harga dan brand image masih selaras dengan empat aspek segmentasi pasarnya, namun perubahan lingkungan selama pandemi Covid-19 menggeser perubahan gaya hidup masyarakat dalam memenuhi kebutuhan, khususnya pengaruh media sosial dalam memenuhi kebutuhan gaya hidup pengguna merchandise Persebaya Store yang senantiasa menuntut kemudahan, kecepatan dan keakuratan dalam memenuhi kebutuhannya tanpa dibatasi oleh dimensi ruang, tempat dan waktu. Kata kunci: Segmentasi Pasar, Persebaya Store, Kualitas Produk, Harga, Citra Merek

Analisis Metode Penyebaran Informasi yang Digunakan oleh Jawapos Fatmy, Naung Nasa; Sulistyowati, Triyas Yunita; Prawira, Yuda; Nugraha, Muhammad Singgih; Aulia, Firda Hari
Journal of Multidisciplinary Inquiry in Science, Technology and Educational Research Vol. 2 No. 1b (2025): NOVEMBER 2024 - JANUARI 2025 (TAMBAHAN)
Publisher : UNIVERSITAS SERAMBI MEKKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32672/mister.v2i1b.2687

Penelitian ini menganalisis metode penyebaran informasi yang digunakan oleh JAWAPOS dalam menyampaikan berita kepada publik melalui empat media utama, yaitu koran cetak, media sosial, situs web, dan siaran televisi. Metode kualitatif digunakan untuk mengeksplorasi efektivitas dan relevansi setiap metode dalam menjangkau audiens yang beragam di era digital. Temuan menunjukkan bahwa JAWAPOS berhasil memadukan pendekatan tradisional dan modern melalui koran cetak yang mendalam dan kredibel, media sosial yang cepat dan interaktif, situs web yang fleksibel dan informatif, serta siaran televisi yang menarik secara audio-visual. Setiap metode memiliki keunggulan, seperti kedalaman informasi pada koran cetak dan aksesibilitas tinggi pada situs web, serta kekurangan, seperti keterbatasan interaktivitas pada media tradisional dan risiko superfisialitas pada media sosial.

OPTIMALISASI NILAI MANAJEMEN DAN INOVASI BISNIS DALAM RANGKA MENDORONG KEMANDIRIAN USAHA SEKTOR INDUSTRI KREATIF DI JAWA TIMUR Wahyudiono, Wahyudiono; Estiasih, Soffia Pudji; Aminatuzzuhro; Prawira, Yuda
Jurnal Ilmu Manajemen Vol 11 No 4 (2023)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jim.v11n4.p%p

The purpose of this research is to examine the effect of management values ??on business innovation and business independence and to examine the effect of business innovation on business independence. This research is included in the category of quantitative research with an associative approach accompanied by hypothesis testing. The unit of analysis in this study was creative industry players with a total population of 276. The sample size in this study was 119, while the sample members were taken from the population using a purposive sampling technique, in which the sample members were also referred to as respondents.Path analysis results show that management value directly and significantly influences business innovation and business independence, business innovation directly and significantly influences business independence in the creative industry sector. The findings in this study indicate that optimizing management values ??that are carried out massively and in a structured manner will encourage innovative behavior in managing a business, as well as business innovations that are carried out with full creativity and sustainability will encourage business independence in the creative industry sector to become more effective, both in managing access to resources resources, implementing management policies, business processes and business cycles, thereby spurring the creative industry sector to grow and develop in order to achieve better performance

Analisis Kelayakan Finansial Pada Proyek Renovasi Bangunan Gedung Dengan Fungsi Usaha Hunian Septian, Ridho; Astuti , Santi Widi; Mariam, Evi Siti; Rizki, Meliana; Prawira, Yuda; Airlangga, Dito Adam
Jurnal Rekayasa Infrastruktur Vol. 11 No. 1 (2025): Jurnal Rekayasa Infrastruktur
Publisher : Program Studi Teknik Sipil Universitas Wiralodra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31943/jri.v11i1.297

The Population and Civil Registration Service DKI Jakarta, noted that the number of immigrants increases almost every year. Therefore, the need for temporary housing also increases. On this basis, investment in residential business buildings is a promising business. South Jakarta in particular is currently one of the most popular destinations for immigrants. This strategic location is what makes investors interested in investing their money in the form of property businesses such as residential business buildings. This paper aims to analyze the financial feasibility of the residential business building project. The financial feasibility analysis of residential business buildings is carried out using the Net Present Value (NPV) and Internal Rate of Return (IRR) methods. Sensitivity analysis is carried out to determine a variable that affects this residential business building business. From the NPV calculation, a value of Rp. 655,115,548 is obtained, financially feasible (NPV> 0). The IRR percentage value obtained is 8.42% with a MARR of 7.90% (IRR> MARR), so this renovation project is financially feasible. Sensitivity analysis shows that the project is not feasible at bank repayment interest rates greater than 8.49%, occupancy less than 26 rooms and construction cost increases greater than 11.87%.

Analisis Kualitas Produk, Harga dan Brand Image: Evaluasi Segmentasi Pasar di Persebaya Store Surabaya Prawira, Yuda; Fatihudin, Didin; Mulyana, Phonny Aditiawan; Firmansyah, Muhammad Anang
Improvement: Jurnal Manajemen dan Bisnis Vol 4 No 2 (2024): Vol 4 No 2 September 2024
Publisher : UMSurabaya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/imp.v4i2.25119

This study aims to analyze product quality, price and brand image to evaluate Persebaya Store market segmentation. The type of research was descriptive qualitative because it only wants to describe product quality, price and brand image for evaluating the compatibility of market segmentation after the Covid-19 pandemic. The unit of analysis in this study was Persebaya Store merchandise users (Persebaya fans), while the sample size used was 98 respondents. The technique of taking sample members from the population uses purposive sampling with certain characteristics. The results showed that product quality, price and brand image were still rated high, this was in line with the characteristics of respondents based on geographical, demographic, psychographic and behavioral aspects that came from young people who were always associated with aesthetic values, product style and being able to fulfill their social lifestyle. The findings in this study indicate that product quality, price and brand image are still aligned with the four aspects of market segmentation, but the environmental changes during the Covid-19 pandemic shifted changes in people's lifestyles in meeting their needs, especially the influence of social media in meeting the lifestyle needs of Persebaya Store merchandise users who always demand convenience, speed and accuracy in fulfilling their needs without being limited by space, place and time. Keywords: Market Segmentation, Persebaya Store, Product Quality, Price, Brand Image Penelitian ini bertujuan untuk menganalisis kualitas produk, harga dan brand image untuk mengevaluasi segmentasi pasar Persebaya Store. Jenis penelitian ini adalah deskriptif kualitatif karena hanya ingin mendeskripsikan kualitas produk, harga dan brand image untuk evaluasi kesesuaian segmentasi pasar pasca pandemi Covid-19. Unit analisis dalam penelitian ini adalah pengguna merchandise Persebaya Store (suporter Persebaya), sedangkan ukuran sampel yang digunakan sebanyak 98 responden. Teknik pengambilan anggota sampel dari populasi menggunakan purposive sampling dengan karakteristik tertentu. Hasil analisis menunjukkan bahwa kualitas produk, harga dan brand image masih dinilai tinggi, hal ini selaras dengan karakteristik responden berdasarkan aspek geografik, demografik, psikografik dan perilaku yang berasal dari kalangan usia muda yang selalu identik dengan nilai estetika, style produk, serta dapat memenuhi gaya hidup sosial mereka. Temuan dalam penelitian ini menunjukkan bahwa kualitas produk, harga dan brand image masih selaras dengan empat aspek segmentasi pasarnya, namun perubahan lingkungan selama pandemi Covid-19 menggeser perubahan gaya hidup masyarakat dalam memenuhi kebutuhan, khususnya pengaruh media sosial dalam memenuhi kebutuhan gaya hidup pengguna merchandise Persebaya Store yang senantiasa menuntut kemudahan, kecepatan dan keakuratan dalam memenuhi kebutuhannya tanpa dibatasi oleh dimensi ruang, tempat dan waktu. Kata kunci: Segmentasi Pasar, Persebaya Store, Kualitas Produk, Harga, Citra Merek

Strengthening the Performance of Micro and Small Industries in Mojokerto City: Antecedents of Management Orientation and Business Innovation Prawira, Yuda; Iriantini, Dwi Bhakti
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 8 No 6 (2025): November 2025
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijebd.v8i6.3479

Objective: This study aims to examine the effect of management orientation on business innovation and business performance enhancement, as well as the effect of business innovation on business performance enhancement in micro and small industries. Design/methodology/approach: This study is categorized as quantitative research with an associative/explanatory approach accompanied by hypothesis testing. The unit of analysis in this study was micro and small industry business actors with a population of 163. The sample size in the study was 84 (51,53%), and the sample members were taken from the population using purposive sampling, which was then referred to as respondents. The questionnaire was distributed over a period of four weeks (August 1, 2025 - August 28, 2025) and was filled out by several respondents; therefore, the data collected through this questionnaire is quite representative of the population. Findings: Testing in path analysis shows that management orientation directly and significantly affects business innovation and business performance, strengthening with standardized coefficient values of 0,316 (sig. 0,046) and 0,394 (sig. 0,039), respectively. While business innovation directly and significantly affects the strengthening of micro and small business performance, with a standardized coefficient value of 0,317 (sig. 0,043). The results of this study indicate that a management orientation that is responsive to change and adaptive to environmental changes will spur creative behavior in business innovation, thereby creating effective and efficient business practices in managing resources and encouraging better business performance. Business innovation that focuses on the use of digital platforms and social media is able to provide services to consumers more quickly, easily, and flexibly without being limited by time, place, and space, thereby encouraging the strengthening of business performance. Strengthening the performance of micro and small industries can be achieved when management is more responsive to environmental changes and able to implement them in business processes, increasing creativity in carrying out business innovation effectively and efficiently, both in business management, applying management functions, and business cycles. Strengthening management orientation and business innovation can be relevant antecedents to explain the strengthening of the performance of micro and small industries. Therefore, hypotheses H1, H2, and H3 can be accepted because all the antecedents tested have a direct, positive, and significant effect with a significance level below 0.05.

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