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All Journal Jurnal Studi Manajemen Organisasi Jurnal Manajemen Bisnis Ikonomika : Jurnal Ekonomi dan Bisnis Islam JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan JURNAL AKUNTANSI, MANAJEMEN DAN EKONOMI Journal of International Conference Proceedings
Laksana, Rio Dhani
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Optimalisasi profitabilitas ,perluasan pemasaran dan literasi keuangan pada usaha sculpture painting cake Laksana, Rio Dhani; Shaferi, Intan; Nawarini, Alisa Tri
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 8, No 3 (2024): September
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v8i3.25999

Abstract

Abstrak Kewirausahaan merupakan aktivitas yang dinamis. Pada usaha dengan keterampilan khusus seperti usaha pembuatan cake dan kue, wirausaha manjadi sangat penting. Hal ini karena selain keterampilan yang harus dimiliki, dalam menjalankan usaha juga perlu keterampilana manajemen, seperti pemasaran dan juga pengelolaan keuangan. Beberapa usaha atau usaha skala UMKM masih belum memiliki keterampilan keuangan atau literasi masih kurang. Karena focus pada pembuatan produksi namun belum dapat melakukan pemasaran dan keuangan. Metode Penelitian dilakukan secara kualitatif dengan observasi dan wawancara terhadap mitra untuk mengidentifikasi langsung masalah dan memberikan solusi atas permasalahan tersebut. Penelitian dilakukan bersama mitra usaha yang merupakan usaha berlabel Cake dan Catering Purwokerto. Hasil pelaksanaan ini merupakan diskusi dan materi mengenai bisnis dan wirausaha dengan tujuan memberikan dimensi manajemen keuangan, pemasaran, operasional dan sumber daya manusia untuk strategi bisnis dan usaha. Diskusi kewirausahaan memberikan arahan untuk dapat berdaya saing dalam usaha agar profit dapat dibukukan dengan baik. Hal ini diupayakan karena mitra merupakan usaha rumahan dimana terdapat kemungkinan wirausaha yang dijalankan menjadi kurang fokus dalam pencatatan keuangan. Untuk produksi karena penyedia jasa pada makanan, permintaan konsumen merupakan bagian dari inovasi dan adaptaasi yang perlu selalu dikedepankan oleh mitra. Kata kunci: profitabilitas ; pemasaran ; literasi keuangan ; sculpture painting cake. AbstractEntrepreneurship is a dynamic activity. In businesses with special skills such as cake and pastry making businesses, entrepreneurship becomes very important. This is because apart from the skills you must have, running a business also requires management skills, such as marketing and financial management. Some businesses or MSME scale businesses still do not have financial skills or literacy is still lacking. Because the focus is on making production but cannot do marketing and finance. The research method was carried out qualitatively by observing and interviewing partners to directly identify problems and provide solutions to these problems. The research was conducted with a business partner which is a business labeled Cake and Catering Purwokerto. The results of this implementation are discussions and material regarding business and entrepreneurship with the aim of providing financial, marketing, operational and human resource management dimensions for business and business strategies. Entrepreneurship discussions provide direction for being competitive in business so that profits can be recorded well. This is done because the partner is a home business where there is a possibility that the entrepreneur being run will be less focused on financial recording. For production as food service providers, consumer demand is part of the innovation and adaptation that Mitrav needs to always prioritize Keywords: profitability; marketing ; financial literacy ; sculpture painting cake.
The Effect of Operational Risks for Digital Banking Services at Banks Laksana, Rio Dhani; Shaferi, Intan; Naznii, Humaira
Jurnal Manajemen Bisnis Vol. 14 No. 2: September 2023
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v14i2.19302

Abstract

Research aims: This research aims to analyze active digital banking users' perceptions of bank operational risks in providing digital banking services.Design/Methodology/Approach: This research design used a quantitative approach. The population in this study was banking customers who used Internet banking services. The sample taken in this study was 240 respondents from banks in the Banyumas Regency, Central Java, Indonesia. The method performed was purposive sampling. It used five banking risk management indicators.Research findings: Most people in the Banyumas region did not agree that Internet banking had high operational risks. As such, banks need to look at other operational risks, such as service disruptions, outsourcing failures, and internal fraud.Theoretical contribution/Originality: The Technology Acceptance Model (TAM) is an information system theory that models of how users want to accept and use technology. This model proposes that when users are offered a new system, several factors influence their decision about how and when to use the system, especially regarding the usefulness, ease of use, and external factors on beliefs, attitudes, and purpose of use.Practitioners/Policy implications: This research implemented digital banking and customer perceptions of bank operational risks in providing digital banking services because they are essential for understanding the digital banking industry. Research limitations/Implications: This study only used five indicators of banking operational risks, consisting of process, human, system, external, and legal. Other aspects, such as financial, marketing, and others, have yet to be included in this banking risk research indicator. For further research, it is suggested to add research variables, not only focusing on Internet banking applications but also on other digital banking products, such as mobile banking, phone banking, and SMS banking. 
Co-Authors Adi Setyawan, Adi ADI, PRAMONO HARI Alisa Tri Nawarini, Alisa Tri Ami Pujiwati Arief Budiman Aydogmus, Ilkay Chandra Suparno, Chandra Intan Shaferi, Intan Naznii, Humaira NURFITRI, TITI Ramadhani, Rahma Hutami