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All Journal EkoBis ( Ekonomi & Bisnis ) EKUITAS (Jurnal Ekonomi dan Keuangan) Performance JURNAL AKUNTANSI, MANAJEMEN DAN EKONOMI Jurnal Ekuilnomi Jurnal Ekonomi FORUM EKONOMI: Jurnal Ekonomi, Manajemen dan Akuntansi
Monica Rosiana
Universitas Jenderal Soedirman
Economics, Econometrics & Finance Education

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How to Increase E-Repurchase of E-Pay Consumers in Purwokerto Monica Rosiana; Dwita Aprillia Floresti
Jurnal Akuntansi, Manajemen dan Ekonomi Vol 22 No 2 (2020)
Publisher : Faculty of Economics and Business, Jenderal Soedirman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/1.jame.2020.22.2.2679

Abstract

The purpose of this study is to explain the effect of perceived usefulness, perceived ease of use, perceived risk on e-repurchase using e-pay. Structural Equation Modeling (SEM) was used to test the empirical model. The number of samples in this study was 114 e-pay users in Purwokerto. The results indicate that perceived usefulness and perceived ease of use have a positive effect on e-repurchase. In addition, researchers can also prove that perceived risk has a negative effect on e-repurchase.
Integrating Disruptive Innovation, Competitive Advantage, and Business Networking Capability on Small Business Performance in Indonesia Sri Murni Setyawati; Monica Rosiana; Wiwiek Rabiatul Adawiyah
Performance: Jurnal Personalia, Financial, Operasional, Marketing dan Sistem Informasi Vol 26 No 1 (2019): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/1.jp.2019.26.1.1423

Abstract

This study aimed at explaining the influence of disruptive innovation on business performance with competitive advantage as a mediator and networking capability as moderate. The tool of analysis used was Structural Equation Modelling (SEM). The sample size of this research was 120 owners and/or managers of Small and Medium Enterprises (SMEs) in Purwokerto areas. The result showed that disruptive innovation has a positive effect on both business performance and competitive advantage. The study supported the view that competitive advantage has a positive impact on business performance. Also, competitive advantage act as mediating variable on the relationship between disruptive innovation and business performance. Finally, the last hypothesis stated that networking as moderation variable of disruptive innovation to business performance was supported.
How to Increase E-Repurchase of E-Pay Consumers in Purwokerto Monica Rosiana; Dwita Aprillia Floresti
Jurnal Akuntansi, Manajemen dan Ekonomi Vol 22 No 2 (2020): April - Juni 2020
Publisher : Faculty of Economics and Business, Jenderal Soedirman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/1.jame.2020.22.2.2679

Abstract

The purpose of this study is to explain the effect of perceived usefulness, perceived ease of use, perceived risk on e-repurchase using e-pay. Structural Equation Modeling (SEM) was used to test the empirical model. The number of samples in this study was 114 e-pay users in Purwokerto. The results indicate that perceived usefulness and perceived ease of use have a positive effect on e-repurchase. In addition, researchers can also prove that perceived risk has a negative effect on e-repurchase.
STRATEGI MENINGKATKAN KEPUTUSAN PEMBELIAN GENERASI MILENIAL PADA PASAR TRADISIONAL Rosiana, Monica
Jurnal Ekonomi dan Bisnis Vol 24, No 2 (2023): JURNAL EKONOMI DAN BISNIS
Publisher : Department of Management, Faculty of Economics, Universitas Islam Sutan Agung, Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/ekobis.24.2.%p

Abstract

Latar belakang penelitian ini adalah semakin berkembangannya bisnis di Indonesia yang menyebabkan keberadaan pasar tradisional semakin tersingkir. Masyarakat khususnya generasi muda semakin banyak yang enggan untuk berbelanja di pasar tradisional. Tujuan penelitian ini adalah untuk mengembangkan model mengenai strategi yang dapat mempengaruhi keputusan pembelian generasi milenial di pasar tradisional. Hasil dari penelitian ini diharapkan dapat menjadi tambahan informasi bagi para penjual di pasar tradisional untuk dapat meningkatkan strategi pemasarannya. Subyek penelitian ini adalah pengunjung milenial pasar tradisional di kota Purwokerto. Structural Equation Modeling (SEM) dan SPSS digunakan dalam penelitian ini.  Hasil dari penelitian ini adalah strategi pemasaran yang terdiri dari produk, harga, tempat dan promosi berpengaruh positif dan signifikan pada keputusan pembelian seseorang dalam berbelanja di pasar tradisional.
IMPROVING PURCHASING DECISIONS THROUGH PERCEIVED FOOD QUALITY: AN SERVICE DOMINANT LOGIC (SDL) APPROACH Suwandari, Lusi; Rosiana, Monica; Avianti, Widiya
EKUITAS (Jurnal Ekonomi dan Keuangan) Vol 8 No 3 (2024): September
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya(STIESIA) Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24034/j25485024.y2024.v8.i3.6268

Abstract

This study aimed to investigate the impact of visual and verbal packaging on purchasing choices by assessing the perceived quality of food. One hundred seventy-five respondents were surveyed, specifically consumers who purchase MSME food goods in Banyumas Regency, including food, beverages, crafts, and other packaged items. This study employs AMOS structural equation modelling to examine the proposed research model. The findings indicate that visual and verbal packaging benefits the perceived quality of food and influences consumers' purchasing choices. The variable of perceived food quality has a beneficial influence on purchase decisions and can operate as a mediator between visual and verbal packaging regarding buying decisions. The model is grounded in the Service's Dominant logic and the consumption value theory. According to this theory, consumer behaviour is influenced by cognitive and hedonic evaluations that stem from consumption experiences. These experiences highlight the active involvement of consumers in creating value during their interactions with products, including visual packaging, verbal packaging, and perceived food quality.
Faktor - Faktor Yang Memengaruhi Kesempatan Kerja Di Indonesia Putri Setiani Tanjung; Herman Sambodo; Monica Rosiana
Jurnal Ekuilnomi Vol. 6 No. 2 (2024): Ekuilnomi Vol 6(2) Mei 2024
Publisher : Program Studi Ekonomi Pembangunan Fakultas Ekononomi Universitas Simalungun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36985/r818n720

Abstract

Fokus penelitian ini adalah variabel - variabel yang memengaruhi kesempatan kerja di Indonesia dari tahun 2017 hingga 2021. Pertumbuhan ekonomi, upah minimum, angkatan kerja, dan waktu rata - rata sekolah yang dihabiskan untuk pendidikan adalah variabel penelitian yang digunakan. Model efek tetap digunakan untuk data panel analisis dan regresi linier berganda. Hasil dari penelitian ini adalah upah minimum tidak memiliki dampak yang signifikan, tetapi rata - rata lama sekolah berdampak negatif dan signifikan terhadap kesempatan kerja. Sebaliknya, pertumbuhan ekonomi dan angkatan kerja juga berdampak positif dan signifikan terhadap kesempatan kerja
Determinan Migrasi Masuk Risen di Jawa dan Sumatera Era 2005-2020 Anfasha, Anzun Maya; Sambodo, Herman; Rosiana, Monica
FORUM EKONOMI: Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 26 No. 4 (2024): Oktober
Publisher : FEB Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jfor.v26i4.2316

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh upah minimum provinsi, tingkat kesempatan kerja, dan PDRB terhadap migrasi masuk risen di Jawa dan Sumatera selama periode 2005–2020 dan untuk menentukan variabel yang paling berpengaruh. Hasil penelitian menunjukkan upah minimum provinsi, tingkat kesempatan kerja dan PDRB secara bersama sama berpengaruh terhadap migrasi masuk risen. Secara parsial, upah minimum provinsi berpengaruh negatif dan signifikan terhadap migrasi masuk risen, tingkat kesempatan kerja tidak berpengaruh signifikan terhadap migrasi masuk risen, dan PDRB berpengaruh positif dan signifikan terhadap migrasi masuk risen. Variabel yang paling berpengaruh terhadap migrasi masuk risen di Jawa dan Sumatera adalah PDRB
The Effect of Work Experience, Job Satisfaction and Work Discipline On Working Achievement with Job Placement as Intervening Variables on PT. Ramayana Lestari Sentosa Tbk. Sidoarjo Andriani, Dewi; Anggraeni, Dita Listyana; Putra, Joni Johanda; Rosiana, Monica
Jurnal Akuntansi, Manajemen dan Ekonomi Vol 24 No 2 (2022): April - June, 2022
Publisher : Faculty of Economics and Business, Jenderal Soedirman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/1.jame.2022.24.2.6683

Abstract

This study aims to determine the effect of Experience, Satisfaction, and Work Discipline on Job Performance and the influence of Experience, Satisfaction, and Work Discipline on Job Performance with Placement as an Intervening Variable at PT Ramayana Lestari Sentosa Tbk. The approach used in this research is quantitative. The population in this study was 250 employees. This research used non probability sampling especially purposive sampling. The sample in this study was 96 respondents—analyzed using SmartPLS 3.0 software. The results show that experience, satisfaction, and work discipline have a significant effect on work performance, experience has a significant effect on job performance, satisfaction has a significant effect on job performance, and discipline has a significant effect on job performance. In addition, the results show that experience, satisfaction, and work discipline significantly affect job performance through job placement as an intervening variable.
The effect of live selling on purchase intention in students at telkom institute of technology Purwokerto Suryaningtiyas, Y. D.; Rosiana, Monica; Marsally, Silvia Van
Jurnal Ekonomi Vol. 13 No. 01 (2024): Jurnal Ekonomi, Edition January - March 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Internet used for most Indonesians has become a lifestyle. Many young generations often carry out buying and selling transaction via e-commerce at social media, which is turns changes people’s shopping lifestyles. This was reinforced during the COVID-19 pandemic, more people’s using E-Commers and creating direct sales features that could increase people’s desire to buy goods. This research aims to analyse the influence of Live Selling, namely live broadcasts that allow sellers and buyers to interact directly. Where seller make sales by displaying the products offered to buyers buy products during live selling, namely interactivity, visualization, Entertainment and Professionalization. This research used quantitative research with random sampling techniques and 116 respondents were successfully collected for measurement. Data processing gives the following result (1) interactivity variable has a positive effect on purchase intention (2) Visualization variable has a positive effect on purchase intention (3) entertainment variable has a positive effect on purchase intention, (4) professionalization variable has a positive impact on purchase interest. Live Selling that fulfils these four components can increase purchasing intentions among students in ITTP.
Co-Authors Anfasha, Anzun Maya Anggraeni, Dita Listyana Dewi Andriani Dwita Aprillia Floresti Lusi Suwandari Marsally, Silvia Van Putra, joni Johanda Putri Setiani Tanjung Sambodo, Herman Sambodo, Herman Sri Murni Setyawati Suryaningtiyas, Y. D. Widiya Avianti Wiwiek Rabiatul Adawiyah