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Nugraha, Sukma
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Journal : Business Innovation and Entrepreneurship Journal

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The Role Of Innovation In Delivering The Influence Of Market Orientation On The Business Performance Of Umkm Leather Craft Shop In Sukaregang Winston, Geryn; Nugraha, Sukma; Mubarok, Teten Mohamad Sapril
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 7 No 2 (2025): Vol 7 No 2 (2025): Business Innovation and Entrepreneurship Journal (May)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v7i2.989

Abstract

This study was conducted in Sukaregang, Garut, West Java, known as a center for the leather craft industry. The main focus of this research is to explore the role of innovation in mediating the relationship between market orientation and business performance of leather craft SMEs. The purpose of this study is to test the hypothesis that explains the relationship between business performance variables influenced by market orientation and mediated by innovation in leather craft SMEs in Sukaregang, Garut. The sample size in this study is 112 units of leather craft SMEs in Sukaregang. The sample was determined using the saturated sampling technique (census). The data analysis technique used is path analysis and Sobel test using SPSS version 24 software. The data collection method used in this study is a survey conducted by distributing questionnaires. The results show that market orientation has a positive but not significant effect on business performance, market orientation has a positive and significant effect on innovation, innovation has a positive and significant effect on business performance, and innovation significantly mediates the effect of market orientation on business performance.
Purchase Decisions through EWOM and Risk Perception Setiawan, Rahyuniati; Saepuloh, Asep; Nugraha, Sukma
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 5 No 2 (2023): Vol 5 No 2 (2023): Business Innovation and Entrepreneurship Journal (May)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v5i2.682

Abstract

This research explores the impact of electronic word of mouth (e-WOM) and risk perception on purchasing decisions within the marketplace among residents in Garut Regency. The study focuses on individuals who have engaged in shopping activities on various platforms such as Shopee, Tokopedia, Lazada, Bukalapak, Blibli, and others in Garut Regency. The research population consists of individuals who have actively participated in marketplace transactions, with a sample size of 96 marketplace customers. Data collection utilized two methods: online surveys via Google Form and offline surveys conducted by directly engaging respondents across various sub-districts in Garut Regency. Data analysis was carried out using SPSS Statistics 26 and SmartPLS3 applications, employing purposive sampling. The primary objective of this research is to ascertain the influence of electronic word of mouth (e-WOM) and risk perception on purchasing decisions. The findings reveal that the e-WOM variable holds a substantial influence of 63% on purchasing decisions, while the risk perception variable exerts an 18.4% influence. These results demonstrate the interconnected nature of these variables, indicating that each variable can significantly impact the others.
The Influence of Customer Involvement and Social Networking Sites on Innovation Performance Nugraha, Sukma; Ridwan, Muhammad; Hamdani, Nizar Alam
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 5 No 3 (2023): Vol 5 No 3 (2023): Business Innovation and Entrepreneurship Journal (August)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v5i3.684

Abstract

This research discusses how customer engagement and social networking sites influence business performance. The population in this study were buyers or connoisseurs of dodol products in the Garut Regency. This type of research is quantitative research with a descriptive approach. The sample used was 97 dodol customer respondents in Garut Regency who were distributed using a questionnaire via Google Form media and then processed using the SPSS statistics 26 and SmartPLS 3 applications using purposive sampling. The analysis used in this research is the outer model test, inner model test, and hypothesis test, which are carried out using the R-square value, direct effect, bootstrap, and t-statistic methods. This research aims to determine the influence of customer involvement on innovation performance and the influence of social networking sites on innovation performance. The results of this research state that customer involvement influences innovation performance, which influences 64.03%, and social networking sites influence innovation performance, which influences 21.96%. The results of these two hypotheses show that the variables can control each other with a high value at that time. So it can be concluded that there is an influence of customer involvement on the innovation performance of dodol products in Garut Regency as well as enthusiasm (enthusiasm), attention (attention), absorption (absorption), interaction (interaction) and identification (identification) which are very supportive of several indicators in performance innovation in dodol products in Garut Regency and that there is an influence of social networking sites on the innovation performance of dodol products in Garut Regency as well as social communities, social media platforms and social media .
Co-Authors Adiansyah, Adi Agustiani, Risma Asep Saepuloh Didit Supriyadi Fauziah, Anjani Fauziah, Shani Fauziah, Vera Hamdani, Nizar Alam Heniawati, Heniawati Inayah, Wulan Nur Isnawati Isnawati Maulani, Galih Abdul Fatah mubarok, teten mohamad sapril Muhammad Ridwan MUTMAINAH, ARUM Nurfauziah, Salma Fitri Rahmasari, Dewi Saadah, Imas Salma, Ashfia Syahidatu Setiawan, Rahyuniati Solihat, Asri Winston, Geryn