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mubarok, teten mohamad sapril
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Analysis of Customer Loyalty Affected by E-Service Quality Trough Customer Satisfaction Rosanti, Anisa; Andini, Reza Valentina; Lindayani, Lindayani; Mubarok, Teten Mohamad Sapril; Setiawan, Rahyuniati
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 6 No 1 (2024): Business Innovation and Entrepreneurship Journal (February)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v6i1.936

Abstract

Customer loyalty is customer loyalty to the company for a product or brand in an indefinite period of time. If customer loyalty is low, there will be a decrease in marketing performance. The purposes of the study were to understand the e-service quality and customer on customer loyalty as marketing phenomenon. The population of this study was Indonesian society, at least users of the marketplace platform, individuals who have made transactions on the marketplace platform, researchers did not limit the population based on gender or age. The survey was sent via online and to face to face 483 randomly, there by individuals had the send probability of being selected from the population and the representing as sample. The data analysis technique in this quantitative study utilized statistical approach. The program used to analyze the data with the regression method was statistical product and service solution (SPSS) to meet the criteria for data analysis using regression, an interval scale was utilized. The technique of analyzing the data in this study was regression. The data obtained in this study is accurate and reliable with a significance level of 95%. Based on the results of research on the analysis of customer loyalty which is influenced by e-service quality through customer satisfaction, there is an influence between e-service quality and customer loyalty, then there is an influence between customer satisfaction on customer loyalty. Finally, there is an influence between e-service quality and customer satisfaction on customer loyalty. The test results in this study indicate that e-service quality and customer satisfaction have a big influence on customer loyalty, the better the quality of service provided will foster satisfaction for customers, when customers are satisfied, loyalty will be formed
The Influence Of Entrepreneurial Spirit and Creativity On The Success Of Garutan Batik Business In District Wahyudin, Billy Reza; Mubarok, Teten Mohamad Sapril; Lindayani, Lindayani
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 6 No 2 (2024): Business Innovation and Entrepreneurship Journal (May)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v6i2.946

Abstract

This study aims to investigate the influence of entrepreneurial spirit and creativity on the success of Garutan batik business in Garut Regency. The research method used is a quantitative approach with a non-experimental type. The participants of this study were business owners of the Garutan batik industry in Garut Regency, with a population of 34 units. The sampling technique used was Non Probability Sampling with Exhaustive Sampling type. The results showed that entrepreneurial spirit and creativity had a positive effect of 34.6% on the success of the Garutan batik industry business. The entrepreneurial spirit makes a greater contribution than creativity to business success. The results showed that the entrepreneurial spirit had a significant effect on the success of the Garutan batik business with an effect of 34.6%. Meanwhile, creativity has no effect on the success of Garutan batik business. The implication of this study is that the combination of a strong entrepreneurial spirit and skillful creativity can help in achieving a higher level of business success. The results of this study are expected to provide a deeper understanding of the factors that influence business success in batik businesses, especially in Garut Regency. The findings of this study are expected to serve as a reference for other industries in the craft subsector to improve their business success. In addition, this research can also provide benefits for the development of entrepreneurship science, both in academic and practical contexts and it is hoped that the results of this study can enrich the literature and become a foundation for further research in the field of entrepreneurship and creativity.
The Meaning Of Entrepreneurship Learning For Students In Higher Education Setiawan, Rahyuniati; Mubarok, Teten Mohamad Sapril; Maulani, Galih Abdul Fatah; Rahmawati, Putri; Adiansyah, Adi
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 6 No 3 (2024): Business Innovation and Entrepreneurship Journal (August)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v6i3.958

Abstract

The absorption of the meaning of entrepreneurship education in students is not yet fully optimal. It is identified that the absorption capacity of jobs generated by MSMEs is very high and makes MSMEs the mainstay of the economy in Indonesia. The purpose of this research is to provide meaning regarding entrepreneurship learning for students in higher education. The research method used is a qualitative descriptive study using observation, interview and documentation study techniques, through data reduction analysis, data presentation, data verification and data conclusions. The results of the study show that students feel more motivated to start their own businesses after taking entrepreneurship education. Entrepreneurship education not only functions as a guideline for entrepreneurship, but also as an important tool in creating solutions to economic problems faced by society. Therefore, entrepreneurship learning provides a good meaning in supporting student performance in the future.
Brand Positioning Strategy in Increasing the Competitiveness of Local Products Mubarok, Teten Mohamad Sapril; Setiawan, Rahayuniati; Maulani, Galih Abdul Fatah; Hamdani, Nizar Alam; Dahlena, Alni; Isnawati, Isnawati; Adiansyah, Adi
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 6 No 4 (2024): Business Innovation and Entrepreneurship Journal (November)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v6i4.964

Abstract

Opportunities for local products to innovate in how they position themselves in the market, making innovation part of a strong brand identity. Local products are considered superior in terms of natural product content, after-sales service and easy to find/available in the market. The purpose of this study is to identify that product differentiation is also important to build a strong brand image. The systematic reviews and meta-analyses research method is an effective way to go beyond the traditional limitations of literature studies, allowing researchers to gain increased competitiveness of local products. The results of this study identified that brand positioning with the competitiveness of local products has grown quite significantly. By understanding consumer behavior and emerging market trends, companies can adjust their marketing strategies and leverage a combination of conventional and digital marketing channels to increase local brand visibility and competitiveness. Therefore, optimal brand positioning can increase the competitiveness of local products.
Which One Is More Importand For MSME's In Garut, Financial Capital Or Creativity? Mubarok, Teten Mohamad Sapril; Hamdani, NIzar Alam; Dahlena, Alni; Isnawati, Isnawati; Ansyah, Adi Adi
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 6 No 4 (2024): Business Innovation and Entrepreneurship Journal (November)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v6i4.970

Abstract

Penyerapan tenaga kerja di Indonesia khususnya Garut didomonasi oleh penyerapan pada UMKM skala mikro, dibandingkan dengan UMKM skala kecil sekalipun. Hal ini berbanding lurus dengan dominasi UMKM yang masih berskala mikro di Indonesia. Fenomena ini menjadi permasalahan yang menggambarkan sulitnya pelaku UMKM untuk naik kelas ke skala yang lebih besar. Tujuan dari penelitian ini adalah untuk mngetahui mankah yang lebih penting dan crusial bagi keberlangj=sungan UMKM, apakah finansial capital atau kreativitas yang dimiliki oleh para pelaku UMKM.in this research, researchers using the systematic reviews research method, it’s an effective way to go beyond the traditional limitations of literature studies, allowing researchers to gain increased competitiveness of local products. Hasl dari penelitian ini menggabarkan bagaimana antara finacial capital dan kreativitas masing-masing mempunyai perang yang sangat penting bagi kinerja dan keberlangsungan UMKM.
The Influence Of Creative Self-efficacy On Entrepreneurial Intention Through Creative Process Involvement And Attitude Fauziah, Shani; Nugraha, Sukma; Mubarok, Teten Mohamad Sapril
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 7 No 1 (2025): Business Innovation and Entrepreneurship Journal (February)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v7i1.984

Abstract

This study aims to analyze the effect of creative self-efficacy on entrepreneurial intention in students of SMKN 10 Garut, with creative process involvement and attitude as mediating variables. Creative self-efficacy is believed to encourage individuals to engage in creative activities and have a positive attitude towards entrepreneurship. This study uses a quantitative approach with a path analysis method using Partial Least Squares Structural Equation Modeling (PLS-SEM). The research sample was taken from SMKN 10 Garut students as many as 95 respondents. The findings of the test results show that creative self-efficacy affects entrepreneurial intention, self-efficacy affects creative process involvement, creative process involvement affects entrepreneurial intention, creative self-efficacy affects attitude, attitude affects entrepreneurial intention, creative self-efficacy affects entrepreneurial intention through creative process involvement, and creative self-efficacy affects entrepreneurial intention through attitude.
The Role Of Innovation In Delivering The Influence Of Market Orientation On The Business Performance Of Umkm Leather Craft Shop In Sukaregang Winston, Geryn; Nugraha, Sukma; Mubarok, Teten Mohamad Sapril
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 7 No 2 (2025): Business Innovation and Entrepreneurship Journal (May)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v7i2.989

Abstract

This study was conducted in Sukaregang, Garut, West Java, known as a center for the leather craft industry. The main focus of this research is to explore the role of innovation in mediating the relationship between market orientation and business performance of leather craft SMEs. The purpose of this study is to test the hypothesis that explains the relationship between business performance variables influenced by market orientation and mediated by innovation in leather craft SMEs in Sukaregang, Garut. The sample size in this study is 112 units of leather craft SMEs in Sukaregang. The sample was determined using the saturated sampling technique (census). The data analysis technique used is path analysis and Sobel test using SPSS version 24 software. The data collection method used in this study is a survey conducted by distributing questionnaires. The results show that market orientation has a positive but not significant effect on business performance, market orientation has a positive and significant effect on innovation, innovation has a positive and significant effect on business performance, and innovation significantly mediates the effect of market orientation on business performance.
The Role of Entrepreneurial Passion in Mediating the Relationship between Entrepreneurial Intentions Abwamiah, Nala; Setiawan, Rahyuniati; Mubarok, Teten Mohamad Sapril
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 6 No 4 (2024): Business Innovation and Entrepreneurship Journal (November)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v6i4.992

Abstract

This research aims to find out how creativity influences entrepreneurial intentions through entrepreneurial passion of the age group 20 to 24 years in West Java Province. This research used a quantitative approach and the data collection method in this research was non-experimental or survey with a correlational research design. The population in this research was the age group 20 to 24 years in West Java Province and the sample in this research was 271 respondents processed using SmartPLS 3 software. The sampling technique in this research used probability sampling with a cluster random sampling type. The type of data in this research was interval with a semantic differential scale type. This research used the path analysis method. The results of this research show that Creativity influenced Entrepreneurial Intentions by 51.5 % . Creativity influenced Entrepreneurial Passion by 50.4 % . Entrepreneurial Passion influences Entrepreneurial Intentions by 19.3 % Creativity influenced Entrepreneurial Intentions through Entrepreneurial Passion by 9.7%.
The Effect Of Digital Literacy And E-Commerce Toward Digital Entrepreneurial Intention Maulani, Galih Abdul Fatah; Fauziah, Nida; Mubarok, Teten Mohamad Sapril
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 5 No 3 (2023): Vol 5 No 3 (2023): Business Innovation and Entrepreneurship Journal (August)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v5i3.691

Abstract

This research examines the impact of digital literacy and e-commerce experience on student’s digital entrepreneurship intention. Digital literacy is important in the digital technology era, and e-commerce experience also shapes the view of the digital business world. This study explores the relationship between digital literacy, e-commerce experience, and student’s digital entrepreneurship intention. Through this study, it is expected that the important factors influencing digital entrepreneurship intention among students will be revealed, as well as the importance of digital understanding in today’s business. The population in this study are students at Garut University. This type of research is quantitative research with a non-experimental / survey research type. The sample used in this study was 359 respondents, distributed to respondents using a questionnaire directly and through Google form media, then processed using SPSS statistics 26 using a simple purposive sampling technique. The results of the study state that the Digital Literacy Variable has a positive and significant effect of 46.7% on Digital Entrepreneurship Interest. The E-commerce Variable has a positive and significant effect of 40.8% on Digital Entrepreneurship Interest. The Digital Literacy and E-commerce Variables have a positive and significant effect of 49.1% on Digital Entrepreneurship Interest. While the remaining 50.9% is influenced by other variables not mentioned in this research model
Co-Authors Abwamiah, Nala Adiansyah, Adi Andini, Reza Valentina Ansyah, Adi Adi Dahlena, Alni Fauziah, Nida Fauziah, Shani Hamdani, Nizar Alam Isnawati Isnawati Lindayani, Lindayani Maulani, Galih Abdul Fatah Nugraha, Sukma Putri Rahmawati Rosanti, Anisa Setiawan, Rahayuniati Setiawan, Rahyuniati Wahyudin, Billy Reza Winston, Geryn