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All Journal JURNAL SYARIKAH : JURNAL EKONOMI ISLAM Jurnal Ilmu Manajemen dan Akuntansi Terapan Journal of Islamic Monetary Economics and Finance Indonesian Journal of Halal Research Al-Mal:Jurnal Akuntansi dan Keuangan Islam Journal of Central Banking Law and Institutions
Yusfiarto, Rizaldi
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Religion Humanities Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Social Sciences Other

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MUSLIM WOMEN SWITCHING INTENTION TO HALAL COSMETIC: PUSH-PULL-MOORING MODEL APPLICATION Pambekti, Galuh Tri; Nugraha, Septy Setia; Yusfiarto, Rizaldi
Journal of Islamic Monetary Economics and Finance Vol. 9 No. 2 (2023)
Publisher : Bank Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21098/jimf.v9i2.1633

Abstract

This study focuses on the factors that contribute to switching intentions from non-halal cosmetics to halal cosmetics by Muslim women in Indonesia. Using a questionnaire and purposive sampling, we compile data from a total of 236 women who use halal cosmetics and then apply the SEM-PLS for data analysis. The results show that the pull effect significantly affects Muslim women's intention to switch to halal cosmetics and is moderated negatively by switching costs. By contrast, the push effect doesn’t significantly affect the intention to switch to halal cosmetics. In addition, halal awareness and switching costs directly affect Muslim women's switching intentions from non-halal to halal cosmetics. Acknowledgment The authors would like to thank Bank Indonesia Institute, Bank Indonesia, for the funding that made this study possible.
Co-Authors Adenia, Niniek ANANDA SETIAWAN Annabila, Isfiya Febriyanto, Ahmad Fitrianto Fitrianto, Fitrianto Galuh Tri Pambekti Haq, Furqonul Khoirunisa, Kharisa Rachmi Khoirunnisa, Annes Nisrina Nugraha, Septy Setia Ohgata, Satomi