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All Journal Journal of Humanities and Social Studies Kiwari
Chandra, Surya
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Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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Customer Satisfaction Analysis Through Company Reputation, Customer Trust And Distribution Channels At PT Inti Palm Sumatra Gultom, Pesta; Nainggolan, Elisabeth; Chandra, Surya
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 9, No 2 (2025): Journal of Humanities and Social Studies
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v9i2.11862

Abstract

The rapid growth of the palm oil industry in North Sumatra encourages companies to increase their competitiveness, one of which is through achieving customer satisfaction. This study aims to determine the effect of company reputation, customer trust, and distribution channels on customer satisfaction at PT Inti Palm Sumatra, both partially and simultaneously. The study was conducted quantitatively using a survey method through a questionnaire distributed to 46 customers of PT Inti Palm Sumatra in 2024, which were selected using a purposive sampling technique. Data analysis was carried out through validity and reliability tests, multiple linear regression, and t-tests and F-tests. The results of the study showed that partially, company reputation, customer trust, and distribution channels each had a significant effect on customer satisfaction. Simultaneously, the three variables were also proven to have a significant effect on customer satisfaction. Thus, all hypotheses in this study are accepted. These findings emphasize the importance of improving the company's image, building trust, and effective distribution arrangements as strategies to increase customer satisfaction and loyalty amidst increasingly fierce business competition.
Dinamika Hubungan Parasosial Penggemar Karakter Anime: Studi pada Penggemar Karakter Naruto Chandra, Surya; Winduwati, Septia
Kiwari Vol. 4 No. 2 (2025): Kiwari
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ki.v4i2.34986

Abstract

Naruto anime is one of the most popular anime in the world including in Indonesia. This anime has many fans ranging from teenagers to adults. Naruto anime tells the story of a young ninja from Konoha who aspires to become Hokage, the leader of Konoha Village. This study aims to determine the behavior of Naruto anime fans from the age group of 20 years and over. The theories used in this research are mass communication theory and parasocial interaction. Data collection was carried out by in-depth interviews and documentation studies. The research subjects are fans of Naruto characters in Indonesia. The results show that informants have parasocial behavior in their own ways, such as: feeling an imaginary friendship with Naruto; showing empathy for Naruto's emotions both in sadness and happiness; involvement in fan communities; and consuming Naruto content in depth, including watching anime and reading manga. Anime Naruto adalah salah satu anime populer di dunia termasuk di Indonesia. Anime ini memiliki banyak penggemar mulai dari usia remaja hingga dewasa. Anime Naruto menceritakan tentang seorang ninja muda dari Konoha yang bercita-cita menjadi Hokage, pemimpin Desa Konoha. Penelitian ini bertujuan untuk mengetahui perilaku penggemar anime Naruto dari kelompok usia 20 tahun ke atas. Teori yang digunakan pada penelitian ini adalah teori komunikasi massa dan interaksi parasosial. Pengumpulan data dilakukan dengan wawancara mendalam dan studi dokumentasi. Subjek penelitian merupakan para penggemar karakter Naruto di Indonesia. Hasil penelitian menunjukkan bahwa informan memiliki perilaku parasosial dengan caranya masing-masing, seperti: merasakan pertemanan khayalan dengan Naruto; menunjukkan empati terhadap emosi Naruto baik dalam kesedihan maupun kebahagiaan; keterlibatan dalam komunitas penggemar; dan mengkonsumsi konten Naruto secara mendalam, termasuk menonton anime dan membaca manga.
Co-Authors Gultom, Pesta Nainggolan, Elisabeth Winduwati, Septia