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ANALISIS PERILAKU MINAT WISATAWAN BERKUNJUNG KEMBALI KE PULAU SAMOSIR Asianna Martini Simarmata; Fitri Yani Panggabean; Yonson Pane; Elisabeth Nainggolan
Jurnal Ilmiah Dinamika Sosial Vol 5 No 2 (2021)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (330.776 KB) | DOI: 10.38043/jids.v5i2.3165

Abstract

Samosir Island is one of the leading tourist destinations in the Toba Caldera Geopark area. So many factors are related to the intention of tourists revisiting Samosir Island. So the research aims to prove: 1) the influence of tourist attraction and service quality on interest in reintention visiting Samosir Island; and 2) its influence through visitor satisfaction as an intervening. A total of 274 local tourists responded to a questionnaire distributed directly with the support of the Tourism Office of Samosir Regency and students. Collected data using a questionnaire that has been valid and reliable. The research team periodically collects information from tourists visiting Samosir Island, which takes about two months. The data analysis technique uses path analysis with the SPSS application. Research findings reveal that tourist attraction, service quality, and visitor satisfaction affect the reintention of tourists to Samosir Island. Service quality is the dominant predictor in the regression model. However, visitor satisfaction is not effective as an intervention that strengthens the intention of tourists to visit again. The implication of this paper is that visitor satisfaction needs to be improved by providing various facilities and infrastructure that support the optimization of service quality on Samosir Island. Thus providing a domino effect on increasing tourist visits to Samosir Island. Keywords: reintention,  tourist attraction, service quality, visitor satisfaction.
PENGARUH PERSONAL SELLING DAN DIRECT MARKETING YANG EFEKTIF UNTUK MENINGKATKAN VOLUME PENJUALAN PAKAIAN ANAK PADA TOKO REZEKI WIJAYA Hendra; Elisabeth Nainggolan
Jurnal Manajemen Bisnis Eka Prasetya Vol 6 No 1 (2020): Edisi Maret
Publisher : LPPM STIE EKA PRASETYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (870.016 KB) | DOI: 10.47663/jmbep.v6i1.42

Abstract

The purpose of this study is to determine the effect of Personal Selling and Direct Marketing on Sales Volume at Toko Rezeki Wijaya. Research methodology used is descriptive quantitative method, the unit of analysis in this study is Toko Rezeki Wijaya and its observation unit are customers of Toko Rezeki Wijaya. The population in this study is amount to 65 of Toko Rezeki Wijaya customers. The technique of determining the number of samples used in this study was saturated samples and amounted to 65 respondents. The research method used is by data collection techniques through library research and field research conducted systematically based on research objectives. The analytical method used to solve problems and prove hypotheses is descriptive analysis, regression analysis. This analysis includes validity and reliability, classic assumption test, multiple regression analysis, hypothesis testing through t and F test, and test the coefficient of determination (R2). The t-test results show that the Personal Selling variable has a positive and significant effect on Sales Volume at Toko Rezeki Wijaya and the Direct Marketing variable have a positive and significant effect on Sales Volume at Toko Rezeki Wijaya.
Analisis Pengaruh Pertumbuhan Ekonomi Terhadap Tingkat Kemiskinan Di Provinsi Sumatera Utara (2010-2019) Elisabeth Nainggolan
Jurnal Manajemen Bisnis Eka Prasetya Vol 6 No 2 (2020): Edisi September
Publisher : LPPM STIE EKA PRASETYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (272.269 KB) | DOI: 10.47663/jmbep.v6i2.58

Abstract

ABSTRACT Purpose of this observation to find out effect of economic growth on poverty levels in the period 2010-2019. The variable used is the percentage of poverty level as the dependent variable and the Gross Regional Domestic Product (GRDP) and the Open Unemployment Rate as independent variables. The data used in this study are secondary data obtained from BPS North Sumatra. The analytical method used is a multiple linear regression model or Ordinary Ordinary Least Square (OLS). In processing data, the authors use the help of Eviews 8.1 software. Based on the estimation results it is found that there is no correlation between the rate of economic growth and the poverty rate in North Sumatra and the variable Open Unemployment Rate has a positive and significant effect on poverty levels in North Sumatera Province.
Influence of Inventory and Product Quality on Sales Volume at PT. Bilah Baja Makmur Abadi Elisabeth Nainggolan
Jurnal Manajemen Bisnis Eka Prasetya Vol 8 No 1 (2022): Edisi Maret
Publisher : LPPM STIE EKA PRASETYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (307.752 KB) | DOI: 10.47663/jmbep.v8i1.232

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This study aims to determine the effect of Inventory on Sales Volume at PT. Bilah Baja Makmur Abadi Medan, determine the effect of Product Quality on Sales Volume at PT. Bilah Baja Makmur Abadi Medan, determine the effect of Inventory and Product Quality on Sales Volume at PT. Bilah Baja Makmur Abadi Medan. The population in this study are customers of PT. Bilah Baja Makmur Abadi Medan totaling 2.515 respondents. The technique of determining the number of samples used in this study is Slovin formula and totaling 96 respondents. The results of the research analysis show that Inventory and Product Quality partially have a positive and significant effect on Sales Volume at PT. Bilah Baja Makmur Abadi Medan. The results showed that Inventory and Product Quality simultaneously have a positive and significant effect on Sales Volume at PT. Bilah Baja Makmur Abadi Medan. The results of this study are supported by the value of R square (R2) which means Inventory and Product Quality have an effect on Sales Volume at PT. Bilah Baja Makmur Abadi Medan. While the remaining is effected by other factors originating from outside this research model such as people, process and physical evidence.
Pengaruh Pertumbuhan Ekonomi, Populasi Penduduk Kota, Keterbukaan Perdagangan Internasional Terhadap Emisi Gas Karbon Dioksida (CO2) Di Negara ASEAN Retno Febriyastuti Widyawati; Ermatry Hariani; Andi Lopa Ginting; Elisabeth Nainggolan
Jambura Agribusiness Journal VOLUME 3, ISSUE 1, 2021: JULY-DECEMBER
Publisher : State University of Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1935.47 KB) | DOI: 10.37046/jaj.v3i1.11193

Abstract

Tujuan penelitian ini menganalisis pengaruh pertumbuhan ekonomi, populasi penduduk kota (urban population), dan keterbukaan perdagangan internasional (trade openness) terhadap emisi karbon dioksida (CO2) di Negara ASEAN. Penelitian ini menggunakan data panel mulai dari tahun 2000 sampai dengan tahun 2014. Unit analisis yaitu Negara ASEAN: Brunei Darussalam, Indonesia, Kamboja, Laos, Myanmar, Malaysia, Philippines, Singapore, Thailand, dan Vietnam. Tehnik analisis data menggunakan regresi linier data panel, dengan bantuan software Eviews-9. Hasil penelitian menunjukkan, variabel pertumbuhan ekonomi dan keterbukaan perdagangan internasional masing-masing mempunyai pengaruh negatif dan signifikan terhadap emisi gas karbon dioksida, sedangkan variabel populasi penduduk kota berpengaruh positif dan signifikan terhadap emisi gas karbon dioksida di Negara ASEAN tahun 2000-2014. Variabel-variabel dalam penelitian ini dapat digunakan sebagai upaya dalam mengurangi emisi karbon dioksida di Negara ASEAN dengan memperhatikan kebijakan pembangunan berkelanjutan ramah lingkungan, penekanan angka kelahiran untuk menekan jumlah penduduk kota, dan berspesialisasi keunggulan komparatif dalam menghasilkan produk negara.
EFFORTS TO INCREASE STUDENT INTEREST IN ENTREPRENEURSHIP DURING THE COVID-19 PANDEMIC Debora Tambunan; Asriyana Asriyana; Iventura Fitra Uli Tamba; Elisabeth Nainggolan; Inda Arfa Syera
Jurnal Mantik Vol. 6 No. 1 (2022): May: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study is to analyze the effect of entrepreneurial education, family environment, and income expectations on interest in entrepreneurship at the Multi Smart Business Management College. The population and sample in the study were 54 students who had completed entrepreneurship courses. Data collection using questionnaires and data analysis using multiple linear regression analysis. The results of partial and simultaneous data analysis of entrepreneurship education, family environment, and income expectations have a significant effect on students' interest in entrepreneurship. The most dominant variable or which is considered to have a major influence in increasing a student's interest in entrepreneurship is entrepreneurship education
Analysis of the Impact of Services and Consumer Trust on Consumer Loyalty in Using Services Muammar Rinaldi; Ihdina Gustina; Dedy Lazuardi; Elisabeth Nainggolan
Enrichment : Journal of Management Vol. 12 No. 2 (2022): Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (836.838 KB) | DOI: 10.35335/enrichment.v12i2.446

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The purpose of this research is to determine the effect of Service and Consumer Trust on Consumer Loyalty at Prima Elektronik. The population in this research is consumers of Prima Elektronik totaling 1,498 respondents. The technique of determining the samples used in this research is the Slovin formula and totaling 94 respondents. The research method used is the technique of collecting data through library research conducted systematically based on research objectives. The analytical method is used to solve problems and prove hypotheses with descriptive analysis, and regression analysis. This analysis includes validity and reliability, classic assumption test, multiple regression analysis, hypothesis testing through t and F test, and test the coefficient of determination (R2). The t-test results show Service variable had a positive and significant on Consumer Loyalty at Prima Elektronik. The Consumer Trust variable had a positive and significant on Consumer Loyalty at Prima Elektronik. The F test results show that the independent variables Service and Consumer Trust adjusted for the variable Consumer Loyalty. Test results of the coefficient of determination (R2) indicate that the Consumer Loyalty variables are supported by Service and Consumer Trust variables.
Analysis Of The Effect Of Personal Sales And Product Quality On Consumer Purchase Decisions Elisabeth Nainggolan; Muammar Rinaldi; Muhammad Bukhori Dalimunthe
Enrichment : Journal of Management Vol. 12 No. 2 (2022): Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (776.219 KB) | DOI: 10.35335/enrichment.v12i2.574

Abstract

This study aims to determine the effect of Personal Sales on Purchase Decisions at PT. Kao Indonesia, knowing the effect of Product Quality on Purchase Decisions at PT. Kao Indonesia, knowing the effect of Personal Sales and Product Quality on Purchase Decisions at PT. Indonesian Kao. The research population that will be used in the study are all consumers who made purchases of the company's products at Brastagi Supermarket Gatot Subroto during the 2020 period as many as 47,529 consumers. By using the Slovin formula with an error rate of 10%, the number of samples obtained is 100 respondents. The analysis of this study used the Multiple Linear Regression test. The results showed that Personal Selling partially has a positive and significant influence on Purchase Decisions at PT. Kao Indonesia, Product Quality partially has a positive and significant influence on Purchase Decisions at PT. Indonesian Kao.
ANALISIS PENINGKATAN INDEKS PEMBANGUNAN MANUSIA DI SUMATERA UTARA PADA KONDISI PANDEMI COVID 19 Rinaldi, Muammar; Nainggolan, Elisabeth; Rejeki, Sri; Panggabean, Fitri Yani
Dinamika Governance : Jurnal Ilmu Administrasi Negara Vol 12, No 1/April (2022): Dinamika Governance: Jurnal Ilmu Administrasi Negara
Publisher : Universitas Pembangunan Nasional "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jdg.v12i1.2790

Abstract

Abstract Indeks Pembangunan Manusia adalah salah satu indikator dalam mengukur tingkat keberhasilan pembangunan manusia. Penelitian ini bertujuan untuk menganalisa seberapa besar kualitas indeks pembangunan manusia (IPM) dipengaruhi oleh proporsi pengeluaran rumah tangga bidang makanan dan bukan makanan, dan proporsi pengeluaran pemerintah bidang pendidikan. Dalam mengukur dan menganalisa digunakan data runtun waktu (time series) dan silang tempat (cross section) atas 25 Kabupaten/ kota periode 2019 - 2020 (triwulan). Analisa data menggunakan regresi data panel. Hasil penelitian ini menunjukkan adanya pengaruh yang signifikan antar proporsi pengeluaran rumah tangga bidang makanan dan bukan makanan, proporsi pengeluaran pemerintah bidang pendidikan, terhadap indeks pembangunan manusia di Sumatera Utara. Besarnya pengaruh tersebut telah ditunjukkan oleh nilai koefisien variabel-variabel bebas, yakni : -0,004 untuk variabel proporsi pengeluaran rumah tangga bidang makanan, 0,037 untuk variabel proporsi pengeluaran rumah tangga bidang bukan makanan, 0,051 untuk variabel proporsi pengeluaran pemerintah bidang pendidikan, 0,005.   Kata kunci: Indeks Pembangunan Manusia; Pengeluaran Rumah Tangga bidang makanan dan bukan makanan; Pendidikan   Abstract The Human Development Index is one of the indicators in measuring the success rate of human development. This study aims to analyze how much the quality of the human development index (HDI) is influenced by the proportion of household spending on food and non-food, and the proportion of government spending on education. In measuring and analyzing, time series and cross-sectional data are used for 25 districts/cities for the period 2019 - 2020 (quarterly). Data analysis using panel data regression. The results of this study indicate that there is a significant effect between the proportion of household expenditure on food and non-food, the proportion of government expenditure on education, on the human development index in North Sumatra. The magnitude of this influence has been shown by the coefficient values ​​of the independent variables, namely: -0.004 for the proportion of household expenditures in the food sector, 0.037 for the proportion of household expenditures in the non-food sector, 0.051 for the variable proportion of government expenditures in the education sector, 0.005.   Keywords: Human Development Index; Household Expenditures in the food and non-food sectors; Education DOI : https://doi.org/10.33005/jdg.v12i1.2790
The Relationship of Timeliness and Price to Consumer Goals in PT. Kalerindo Semesta Abadi Elisabeth Nainggolan; Selamat; Pesta Gultom
Enrichment : Journal of Management Vol. 12 No. 5 (2022): December: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (443.109 KB) | DOI: 10.35335/enrichment.v12i5.831

Abstract

This study aims to determine The Relationship of Timeliness and Price to Consumer Goals in PT. Kalerindo Semesta Abadi. This study uses quantitative data and the data source is secondary data. The unit of analysis and observation in this study is the shop with a total population of 150 shop. From the population selected by the random sampling technique obtained 150 samples. The analytical method used in this research is multiple linear regression with the regression equation for Consumer Goals = 1.812 + 0,419 Relationship of Timeliness + 0,178 Price + e. Researchers also use a significance level of 5%. The results of the partial study show that Relationship of Timeliness has a value of tcount > ttable which is 2.866 > 1.972 and a significant value of <0.05, which is 0.005 < 0.05. Price has a value of tcount > ttable with the value is 6.776 > 1.972 and the significant value < 0.05 which is 0.000 < 0.05. The results of the study simultaneously show that Relationship of Timeliness, Price, and Consumer Goals has , Fcount > Ftable with a value of 50.808 > 3.06 and a significant value < 0.05, which is 0.000 < 0, 05. The coefficient of determination (R Square) is 0.507 or 50.7%, which means that the variable Consumer Goals can be explained by the variable the Relationship of Timeliness and Price. While the remaining 49.3% is the variable Consumer Goals. can be explained by other variables not examined in this study, such as Market Segmentation, Market targeting and Sales Volume.
Co-Authors Afrizal Afrizal Ahmad Nizam Anabella Monica Agustine Simanjuntak Andi Lopa Ginting Andina, Kinanti Nur Putri Anggoro, Michael Anggreini Laowo Annisa Fahira Annisa I. Hafifa Siregar Arteurt Yoseph Merung Asianna Martini Simarmata Asriyana Asriyana Aurelia Vasly Catherine Wijaya Cecilia Chandra, Surya Claudie Tiofanny Debora Tambunan Dedy Lazuardi Degdo Suprayitno Desma Erica Maryati Manik Dustin Joy Ellyany Sinaga, Hommy Dorthy Ermatry Hariani Evi Meidasari M Fenny Fenny Fenny Fenny Fitri Yani Panggabean Fransina Diana Talakua, Jeane Gea, Sanderwan Kristian Harahap, Subur Haykal Riskyandana Hendra Herni Suryani Himawan Sutanto Himawan Sutanto, Himawan Hoki, Fernando Hommy Dorthy Ellyany Sinaga Hommy Dorthy Ellyany Sinaga Hommy Dorthy Ellyany Sinaga Hommy DorthyEllyany Sinaga Hommy Dorty Ellyany Sinaga Ida Ayu Putri Suprapti Idina Gustina Ihdina Gustina Iventura Fitra Uli Tamba Iwan Harsono Johnny Chandra Joni Joni Joni Joni joni joni Joni Joni Junaedi Caga Kelly Huang Kelvin Lie Kusuma, Clariza Farell Lisa Elianti Nasution Loo Teck Khun Merung, Arteurt Yoseph Michael Anggoro Moehamad Satiadharma Monica, Cencen Muammar Rinaldi Muhammad Bukhori Dalimunthe Muhammad Hafiz Abd Rashid Muhammad Ridho Ihsan Najla Najla Nicholas Leonardi Novita Novita Padila Dwi Kusuma Pane, Yonson Pesta Gultom Petrus Loo Phan Bao Giang Redjeki, Finny Retno Febriyastuti Widyawati Retno Febriyastuti Widyawati Safii Siregar Salsabila Najwa Nasution Selamat shendy Shiva Falaqia Wivi Sinaga, Hommy Dorthy Ellyany Sipnarong Kanchawongpaisan Sitti Nurjana Batjo Situmorang, Irvan Rolyesh Sri Rejeki Sri Rezeki Sri Rezeki Sri Rezeki Sri Rezeki Sri Rezeki Sri Rezeki Sri Rezeki Stefanny, Stefanny Suci, Ratih Dwi Suma Pratama, Fani Suprapti, Ida Ayu Putri Supriyanto Susan Grace V Nainggolan Susan Nainggolan susilo, Stevany Syamsu Rijal Syera, Inda Arfa Tan, Tiam Wi Hendra Wijaya Tasya, Azraa Violyne August Simson Widalicin Januarty Widalicin Januarty Yatimin Yatimin