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PERANAN EVENT F1H2O POWER BOAT DALAM MENINGKATKAN HUNIAN HOTEL DAN HOMESTAY DI BALIGE, KABUPATEN TOBA Bantors Sihombing
Jurnal Ilmiah Akomodasi Agung Vol 10 No 2 (2023): Jurnal Ilmiah Akomodasi Agung
Publisher : Akademi Pariwisata Darma Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51827/jiaa.v10i2.135

Abstract

Toba Regency is one of the areas that has a very large tourism potential. Located on the edge of Lake Toba, Toba Regency offers stunning natural beauty and rich culture. To increase the number of tourists who come to this area, the local government often holds various tourism events. One of the tourism events held in Toba Regency is the International Event F1 H2O Super Boat. This event is a speedboat racing championship that is participated by the best racers from all over the world. This championship is very popular and attended by thousands of speedboat racing fans from all over the world. That is why the writer is interested in conducting a research entitled "The Role of F1H2O Power Boat Event in Increasing Hotel and Homestay Occupancy in Balige, Toba Regency". This research uses a qualitative approach with data collection done by literature study. The conclusion of this research is, the International Event F1 H2O Super Boat showcases high-speed boat racing on Lake Toba. This event aims to introduce Lake Toba as one of the leading tourist destinations in Indonesia and attract the interest of foreign and domestic tourists to visit the area. The economy of the surrounding community increases, especially in terms of increasing hotel and homestay occupancy in Balige Toba Regency. The International Event F1 H2O Super Boat has a positive economic impact on the surrounding community, especially in terms of increasing hotel and homestay occupancy in Balige Toba Regency, which is the main location for holding the event. The role of the Toba Regency Government in promoting this event is to coordinate with related parties, such as the Ministry of Tourism and Creative Economy, Regional Tourism Office, hotel and other accommodation entrepreneurs, and the local community. The Toba Regency Government is also responsible for providing the infrastructure and facilities needed to support the smoothness and success of this event, such as roads, transportation, electricity, clean water, security, and others
STRATEGI KOMUNIKASI PARIWISATA PEMERINTAH KABUPATEN TOBA DALAM MENYUKSESKAN EVENT F1H2O Sihombing, Bantors; Panjaitan, Hadi
Jurnal Ilmiah Akomodasi Agung Vol 11 No 1 (2024): Jurnal Ilmiah Akomodasi Agung
Publisher : Akademi Pariwisata Darma Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51827/jiaa.v11i1.147

Abstract

Tourism development has become a primary focus for many local governments aiming to boost their economies and enhance the popularity of their tourist destinations. The Toba Regency Government is an exemplary entity actively promoting regional tourism. One of their initiatives is organizing the F1H2O speedboat racing event on Lake Toba. In this paper, we analyze the communication strategies employed by the Toba Regency Government in formulating and implementing tourism programs related to the F1H2O event. The research adopts a qualitative descriptive method, involving document analysis and observation of various promotional activities carried out by the local government. The findings reveal several effective communication strategies utilized by the Toba Regency Government, including social media campaigns, collaboration with private entities, and online channel promotions. Consequently, this study provides valuable insights for other local governments seeking to strengthen their tourism sectors through internationally acclaimed events.
PERAN STRATEGIS KOMUNIKASI PARIWISATA DALAM MEMPERKUAT BRANDING DESTINASI SUPER PRIORITAS DANAU TOBA, SUMATERA UTARA Sihombing, Bantors; Panjaitan, Hadi
Jurnal Ilmiah Akomodasi Agung Vol 12 No 1 (2025): Jurnal Ilmiah Akomodasi Agung
Publisher : Akademi Pariwisata Darma Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The designation of Lake Toba as one of Indonesia's five Super Priority Tourism Destinations (DPSP) requires massive and integrated promotional efforts. This research aims to analyze the strategic role of tourism communication in the promotion and strengthening of Lake Toba's branding. Using a qualitative approach with a descriptive-analytical method, data were collected through in-depth literature review, observation of digital media platforms, and document analysis from relevant stakeholders. The results indicate that tourism communication plays a central role in shaping image, disseminating information, and persuading potential tourists. The current implementation of tourism communication for Lake Toba utilizes various channels, particularly digital media such as social media (Instagram, TikTok, YouTube) and official websites. However, the main challenge is the lack of message integration among stakeholders (government, private sector, and community), resulting in a fragmented brand image. Effective communication serves not only as a promotional tool but also as a bridge to align the vision and actions of stakeholders. An integrated communication orchestration is needed, combining the power of digital media with the authenticity of interpersonal communication and local wisdom to build a strong and sustainable image for Lake Toba.
Co-Authors Besti Rohana Simbolon Erlin Kuswindayani Bawaulu Hadi Panjaitan Jonda Melson Ge'e Juliani Halawa Krisna Gerda Simanjuntak Lisanhot Pandiangan Mentari Sri Angriani Nikodemus Haria Panjaitan, Hadi Tri Handayani