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All Journal International Journal of Community Service (IJCS) Journal of Sustainable Community Service IIJSE
Astillero, Marlon Rael
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Product Packaging Design as The Basis of Product Purchase Decision Gao, Jiaying; Astillero, Marlon Rael
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 5 No 2 (2022): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v5i2.2453

Abstract

Market homogenization leads to fierce competition in the tea market. In recent years, with the rise of “green health” and the deep-rooted concept of “innovation”. Tea packaging design innovation has become a hot spot for research in the tea industry. The continuous upgrading of tea market demand has shown vigorous vitality and energy. The study aims to examine the research on the influence of Chinese tea packaging design on product purchasing decisions and analyze its importance and influencing factors. Further, strengthen the sustainable development of tea packaging design in Yanhu District, Shanxi Province, China. Theoretical analysis was conducted of tea cognitive attitudes, tea culture, tea packaging design, and purchase decision behavior. The final online questionnaire was distributed to 321 respondents in the Yanhu District. Empirical research results indicate that all three dimensions of tea packaging design factors positively influence, but the degree of influence varies. Tea products can be enhanced through packaging design to influence purchasing decisions. Ultimately, it can explore the packaging effect of tea products and add value to the connotation of tea products and meet the multi-level demand of consumers for tea products.
Analysis of Factors Affecting the Level of Cash Holdings on Non-Financial Companies Rahmadhani, Sari; Taswan, Taswan; Bhandari, Rahul; Rusli, Muhamad Saufi Che; Astillero, Marlon Rael; Irawan, Nico; Miftakhurniyati, Miftakhurniyati
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 6 No 3 (2023): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v6i3.5527

Abstract

The existence of cash in a company's financial balance sheet is an important component. Without cash, the company's activities will not be able to run. This research aims to analyze and provide empirical evidence regarding the influence of growth opportunity, net working capital, cash conversion cycle, cash flow, and firm size on cash holding in non-financial companies listed on the Indonesia Stock Exchange, Stock Exchange of Thailand and National Stock Exchange of India in 2018-2022. This research uses secondary data collected. The data used is non-financial company financial report data from 2018-2022. The sample for this research was taken using a purposive sampling technique, namely determining samples that met certain criteria so that 269 companies were used as samples in this research. The research data was then analyzed using Partial Least Square (PLS-SEM). Based on the test results using statistical tests, it shows that the growth opportunity and firm size variables have a significant negative effect on cash holding, the net working capital and cash flow variables have a significant positive effect, while the cash conversion cycle variable does not affect cash holding.
Co-Authors Acep Komara Agung Yulianto Bhandari, Rahul Gao, Jiaying Miftakhurniyati, Miftakhurniyati Moh Yudi Mahadianto Nico Irawan Rusli, Muhamad Saufi Che Sari Rahmadhani Siska Ernawati Fatimah Siti Nur Hadiyati Srisuk, Prattana Sutisnawati, Yayah Syafei, M. Yani Taswan, Taswan