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All Journal JMM17: Jurnal Ilmu Ekonomi dan Manajemen MABIS: Manajemen dan Bisnis International Journal of Community Service International Journal of Community Service (IJCS) Proceeding of International Conference Health, Science And Technology (ICOHETECH) Journal of Sustainable Community Service International Journal of Emerging Research and Review IIJSE Bima Journal of Elementary Education Jurnal Edukasi Ekonomi Perwira Journal of Community Development (PJCD) International Journal of Technology and Education Research International Journal Business, Management and Innovation Review
Srisuk, Prattana
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EDUCATIONAL TOURISM OF LOCAL WISDOM PRODUCTS IN THAILAND Fatimah, Siska Ernawati; Komara , Acep; Srisuk, Prattana; Saha, Sanchita; Rahmatika, Dien Noviany
JOURNAL OF SUSTAINABLE COMMUNITY SERVICE Vol. 4 No. 2 (2024): MARCH
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jscs.v4i2.571

Abstract

Management of local wisdom-based tourism products, development and packaging of globally competitive local products can be packaged through educational tourism. Educational Tourism is an effort to introduce local wisdom products of a country. One of Thailand's local wisdom products is traditional pottery. However, the existence of pottery in the era of modernization began to be less attractive to the younger generation. This international service was carried out with the aim of recognizing local culture and local wisdom products and participating in painting traditional Thai pottery. This activity is a community service activity that collaborates between the Faculty of Economics and Business of Swadaya Gunung Jati University Indonesia, Panca Sakti Tegal University Indonesia, Thai Globa Businnes Administration Technological College Thailand (TGBC Thailand), Suan Dusit University and Eastern Instutite for Integrated Learning in Management University India. Community service activities were carried out in Nong Nooch Thailand, with a total of 30 participants consisting of 10 students and 20 lecturers. Through this international service, it fosters a sense of love and preservation of cultural heritage and local wisdom products of a country.
Development of a Textbook on the History of Economic Thought with a Combination of Barcode Video in the Application of Differentiated Learning Andriansyah, Eka Hendi; Prakoso, Albrian Fiky; RoziqiFath, Zain Fuadi Muhammad; Ginanjar, Ardhita Eko; Srisuk, Prattana
International Journal of Emerging Research and Review Vol. 2 No. 4 (2024): December
Publisher : IKIP Widya Darma Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56707/ijoerar.v2i4.80

Abstract

Objectives: This research is to facilitate the diversity of student conditions in learning and can even be used simply for students with special needs at a low level such as deaf students and other limitations that can still be facilitated with a combination of audio visual media. Method:  The type of research method used in this study is a research and development design . Reaserch and development is a research method used to produce a certain product and test the effectiveness of the product. The development model used in this study is a development research model by proposing a series of stages that must be taken in this approach, including research and information collecting, planning, developing preliminary form of product, preliminary field testing, main product revision, main field testing, operational product revision, operational field testing, final product revision, and dissemination and implementation. Results: Based on the results of validation that have been carried out by experts in media, language, and materials, as well as in limited trials, this book is considered very good and worthy of application in learning. The integration of technology in this textbook reflects significant developments in the development of interactive and digital educational resources. Novelty: A combination of video barcodes in diverse learning contexts This innovative approach combines digital technology with traditional teaching materials, so students can choose the most effective way of learning according to their learning style. Either visually, auditory, or kinesthetic. Thus, the ADDIE model is used to develop textbooks in getting positive assessments from each expert and limited trials. This shows that the approach is not only innovative, but also effective and suitable for application in the field of education.
International Culture Awareness: Indonesia-Thailand Joint Community Service Arisetyawan, Kukuh; Ma‘ruf, Aminudin; Seno Aji, Tony; Cahyono, Hendry; Restikasari, Wenny; Srisuk, Prattana; Irawan, Nico; Kharisma, Safa
International Journal Of Community Service Vol. 4 No. 4 (2024): November 2024 (Indonesia - Thailand - Malaysia)
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v4i4.782

Abstract

The introduction of Indonesian culture is carried out through an understanding of ethnicity, art, language, and customs. This cultural sharing is considered effective as a means to promote the nation's culture and increase understanding between nations as a bridge to improve cross-cultural understanding and strengthen bilateral relations between the two countries. By introducing Indonesia's cultural diversity to the Thai people, it is hoped that it can increase understanding of the importance of culture as a form of national identity and maintain social harmony. By using the observation approach, sharing season, and presentation to identify the impact of the introduction of Indonesian culture on the perception of Thai society, with the main focus on cultural understanding, we can establish international cooperation. This study shows that this cultural introduction initiative can enrich Indonesia's cultural insights in the Thailand community, especially in Thai Global Business Administration Technological College (TGBC), as well as make them aware of the importance of culture as a national asset that must be preserved and appreciated. This can open up opportunities for cooperation in academic and non-academic fields, which will later create a closer and mutually beneficial relationship between the two countries.
Research Trend on Digital Financial Services in Developing Countries in the Last Five Years (2020-2024) Mohamad Arief Rafsanjani; Susanti, Susanti; Surjanti, Jun; Dewi, Retno Mustika; Srisuk, Prattana
International Journal Business, Management and Innovation Review Vol. 2 No. 1 (2025): International Journal Business, Management and Innovation Review
Publisher : Universitas Veteran Bangun Nusantara Sukoharjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/ijbmir.v2i1.79

Abstract

The rapid expansion of digital financial services (DFS) in developing countries presents significant opportunities for financial inclusion, yet the research landscape in this domain remains fragmented and underexplored. This study conducts a bibliometric analysis to examine research trends on digital financial services (DFS) in developing countries over the past five years (2020–2024). Using a dataset of 425 publications sourced from a bibliographic database, the study evaluates scholarly output, citation patterns, and influential contributions. The findings reveal a significant growth in DFS research, with the number of publications increasing from 47 in 2020 to 131 in 2024, reflecting the rising importance of DFS in fostering financial inclusion and economic development. China leads in scholarly output and citation impact, followed by India and South Africa, underscoring the global interest in this domain. Key research themes include financial inclusion, electronic money adoption, and regulatory frameworks, while high-impact topics, such as cryptocurrency and digital currency adoption, highlight emerging areas of interest. The study identifies foundational contributions from 2020 as pivotal in shaping the field and highlights geographic disparities in research output. These findings offer valuable insights for academics, policymakers, and industry practitioners, emphasizing the need for collaborative and multidisciplinary efforts to address barriers to DFS adoption and leverage its potential for economic growth in developing countries.
Unveiling Impulsive Buying Behavior During E-Commerce Discount Events Among College Students Rafsanjani, Mohamad Arief; Wulandari, Siti Sri; Wardoyo, Dewie Tri Wijayati; Soesatyo, Yoyok; Srisuk, Prattana; Saphira, Hanandita Veda
International Journal of Emerging Research and Review Vol. 3 No. 2 (2025): June
Publisher : IKIP Widya Darma Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56707/ijoerar.v3i2.92

Abstract

Objective: This study explores the factors influencing impulsive buying behavior among students during discount events on e-commerce platforms. Method: This study using a qualitative phenomenological approach, then in-depth interviews were conducted with ten active students who have participated in at least two discount events in the past six months. Results: The study evidence that large discounts create a sense of increased value, while FOMO (fear of missing out) and social influences heighten the urgency to buy. Additionally, the intuitive design of e-commerce apps facilitates impulsive buying and emotional outcomes such as satisfaction and regret, illustrating the complexity behind these decisions. According to the current research findings, e-commerce platforms are encouraged to integrate features that promote more mindful shopping, while financial literacy initiatives targeting students are recommended. Furthermore, governments could consider regulations to limit excessive promotional practices and ensure greater consumer transparency. Novelty: This study contributes to understanding impulsive buying behavior, offering insights for creating a healthier and more sustainable shopping ecosystem for young consumers.
Sentiment Analysis of Grab App Reviews with Machine Learning Approach Atina, Vihi; Srisuk, Prattana
Proceeding of the International Conference Health, Science And Technology (ICOHETECH) 2024: Proceeding of the 5th International Conference Health, Science And Technology (ICOHETECH)
Publisher : LPPM Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47701/icohetech.v5i1.4218

Abstract

Technological advances in online transportation services such as Grab facilitated user mobility. User reviews of the application were a valuable source of information for developers to improve service quality and for users to make decisions regarding service use. This research aimed to analyze the sentiment of Grab application user reviews using a machine learning approach. The system development method used in this research was the Agile method with the stages of Planning, Iterative Development, and Testing. The machine learning algorithms applied were Random Forest, Support Vector Machine (SVM), and Naive Bayes. The results of sentiment analysis of Grab application reviews were in the form of classification of reviews into positive, neutral, and negative sentiments. The test results showed that the Random Forest algorithm had the highest accuracy rate of 95.14%. This indicated that Random Forest was effective in identifying sentiment patterns in review data.
Community Service in an Effort to Introduce Indonesian Accounting System to Thai Students Komara, Acep; Mahadianto, Moh. Yudi; Yulianto, Agung; Hadiyati, Siti Nur; Fatimah, Siska Ernawati; Srisuk, Prattana; Astillero, Marlon Rael
JOURNAL OF SUSTAINABLE COMMUNITY SERVICE Vol. 5 No. 2 (2025): MARCH
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jscs.v5i2.930

Abstract

Accounting is a science that has its own unique features, where every country applies accounting principles in accordance with standardized international norms. Accounting plays an important role for countries as it can be considered the language of business, revealing the financial performance of enterprises. The diversity in accounting applications across nations inspired our interest in exploring the differences between Indonesian and Thai accounting practices through community service involving lecturers and students from Thai Global Business Administration Technological College Thailand (TGBC Thailand). This international community service initiative included six lecturers from Indonesia, five lecturers from TGBC, and 15 students, at TGBC. The purpose of this international community service was to educate participants about and introduce accounting practices applied in both Indonesia and Thailand. This activity is expected to provide additional insights and applications of new knowledge in the field of accounting.
The effects of positive emotion and bonus packs in encouraging impulse buying Anshori, Asroful Adim; Holik, Asep Epriana Nur; Fatimah, Siska Ernawati; Srisuk, Prattana
Manajemen dan Bisnis Vol 24, No 2 (2025): September 2025
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/mabis.v24i2.925

Abstract

The impact of good emotions and bonus pack promotion tactics on impulsive shoppers in retail establishments, specifically at Indomaret and Alfamart in Cirebon, was investigated in this study using a quantitative methodology. The research population consisted of 399 individuals aged between 19 and 24, drawn from 263,781 people. The sampling formula used was Slovin's formula, and the samples were selected randomly. The research hypothesis was tested using random sampling based on Slovin's formula. The study results indicate that positive emotions and bonus packs affect the desire to purchase at Indomaret and Alfamart stores. The primary effect is that bonus packs encourage impulsive buying. This is because bonus packs provide immediate added value to consumers, such as additional products or discounts to enhance appeal and purchase interest. These findings offer insights and strategic guidance for retail businesses in designing marketing strategies, particularly targeting students. Such strategies may include a combination of attractive bonus pack promotions and creating a pleasant shopping experience to encourage impulse buying and enhance customer loyalty.
What Makes Students Embrace Artificial Intelligence (AI) in Higher Education? Insights from the UTAUT Model Rafsanjani, Mohamad Arief; Ghofur, Muhammad Abdul; Kamalia, Putri Ulfa; Subroto, Waspodo Tjipto; Srisuk, Prattana
International Journal of Technology and Education Research Vol. 3 No. 03 (2025): July - September, International Journal of Technology and Education Research (
Publisher : International journal of technology and education research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijeter.v3i03.2304

Abstract

The rapid advancement of artificial intelligence (AI) has significantly transformed higher education, offering opportunities to enhance learning while simultaneously posing risks of misuse, such as plagiarism and decreased critical thinking skills. This study investigates the determinants influencing students’ adoption and actual use of AI by applying the Unified Theory of Acceptance and Use of Technology (UTAUT). Using a descriptive-explanatory design with an ex post facto approach, data were collected through an online questionnaire distributed to students of the Faculty of Economics and Business, Universitas Negeri Surabaya. A total of 254 responses were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4.0. The results demonstrate that all four UTAUT constructs—performance expectancy, effort expectancy, social influence, and facilitating conditions significantly affect students’ intention to use AI, with performance expectancy emerging as the strongest predictor. Furthermore, intention to use AI has a substantial direct effect on actual AI usage behavior and mediates the relationship between the four exogenous variables and actual use. These findings indicate that students primarily adopt AI due to its perceived benefits and ease of use, while social and institutional factors play a supporting role. The study highlights the importance of fostering positive behavioral intentions through AI literacy and ethical guidelines to ensure responsible AI integration in higher education. By developing clear institutional policies and providing supportive infrastructures, universities can mitigate the risks of AI misuse while maximizing its potential to improve learning outcomes and uphold academic integrity.
The Economic Implications of Cryptocurrency Adoption in Emerging Markets Irawan, Nico; Srisuk, Prattana
JMM17 : Jurnal Ilmu ekonomi dan manajemen Vol. 12 No. 2 (2025): September 2025
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study examines the economic implications of cryptocurrency adoption in emerging markets, with particular emphasis on its potential to promote financial inclusion, reshape monetary policy frameworks, and facilitate cross-border trade. Emerging economies face persistent challenges such as limited access to banking services, high remittance costs, and vulnerability to currency instability, all of which create fertile ground for the adoption of digital assets. Cryptocurrencies, supported by blockchain technology, offer decentralized alternatives that can bypass traditional financial intermediaries and provide low-cost, efficient, and accessible financial services to underserved populations. At the same time, their integration into fragile financial systems raises important concerns about volatility, regulatory uncertainty, and the erosion of monetary sovereignty. To address these dynamics, this research adopts a mixed-methods approach that combines econometric modeling with qualitative policy analysis. Panel regression and instrumental variable techniques are employed to evaluate the relationship between cryptocurrency adoption, financial inclusion, and macroeconomic indicators across a sample of emerging markets from 2015 to 2025. Complementary qualitative data, including policy reports and expert interviews, are analyzed thematically to capture the perspectives of regulators, entrepreneurs, and development practitioners. The findings reveal that cryptocurrency adoption contributes positively to financial inclusion and lowers remittance transaction costs, particularly in countries with large unbanked populations and remittance-dependent households. However, widespread adoption also introduces risks, including exchange rate volatility, reduced effectiveness of monetary policy, and heightened exposure to illicit financial activities. By integrating empirical evidence with policy insights, this study advances the literature on digital finance and offers context-sensitive recommendations for the sustainable adoption of cryptocurrencies in developing economies.
Co-Authors Acep Komara Agung Yulianto agus rifai Albrian Fiky Prakoso Andriyanti Anshori, Asroful Adim Arisetyawan, Kukuh Astillero, Marlon Rael Atina, Vihi Bhandari, Rahul Dewie Trie Wijayati Dien Noviany Rahmatika Eka Hendi Andriansyah Ginanjar, Ardhita Eko Hasan Abdul Rozak Hendry Cahyono Holik, Asep Epriana Nur Jun Surjanti Kharisma, Safa Komara , Acep Mareyke Jessy Tanod, Mareyke Jessy Ma‘ruf, Aminudin Moh Yudi Mahadianto MUHAMMAD ABDUL GHOFUR Nico Irawan NORIDA CANDA SAKTI Nugroho, Prihasantyo Siswo Prastyo, Danang Pratiwi, Sinta Ratna Putri Ulfa Kamalia Rafsanjani, Mohamad Arief Rahmania Mustahidda RETNO MUSTIKA DEWI RoziqiFath, Zain Fuadi Muhammad Rusli, Mohamad Saufi Che Rusuli, Muhamad Saufi Che Saha, Sanchita Saphira, Hanandita Veda Siska Ernawati Fatimah Siti Nur Hadiyati Siti Sri Wulandari SUGIHARTI Susanti Susanti Sutisnawati, Yayah Syafei, M. Yani Tony Seno Aji Waspodo Tjipto Subroto Wenny Restikasari Yoyok Soesatyo