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All Journal Jurnal Informasi dan Teknologi Journal of Business, Management, and Accounting AJAD : Jurnal Pengabdian kepada Masyarakat
Misrofingah
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Humanities Computer Science & IT Economics, Econometrics & Finance Education Social Sciences

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THE APPLICATION OF ASOCA ANALYSIS ON COMPETITIVENESS IMPROVEMENT STRATEGIES MUSLIM CLOTHING IN THE ASEAN REGION Misrofingah; Sugiarti, Sri
Journal of Business, Management, and Accounting Vol 2 No 1 (2020): March
Publisher : STIE Kusuma Negara

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Abstract

Indonesia is a strategic country, including the fourth most populous country and the country with the most Muslim occupation. This makes Indonesia a target place for marketing products or being the most productive market share for Muslim clothing. Since globalization, trade has become free so that Muslim clothing business people face a lot of competition, namely domestic competition and foreign competition. To win the competition must have a specific strategy that is increasing the competitiveness of its products. The problem arises namely: how is the Islamic view of trade and how is the strategy to improve the competitiveness of Muslim clothing? The problem solving method is descriptive qualitative analysis which aims to provide a descriptive description of the subject based on data from the variables obtained by the group of subjects studied. Islam also knows free trade because the principle of trade in Islam is actually freedom. This means freedom in conducting transactions between buyers and sellers on the basis of pleasure (sincerity) and there is no coercion. Muslim clothing business players can compete with Muslim clothing products from other countries in ASEAN and outside ASEAN through the application of ASOCA analysis and need to also develop a good planning schedule in the short and long term.
Application of Valance Framework and D&M IS Success Model to Analyze Determinant Factors of Intention to Use E-Commerce Services for Sellers Sudirjo, Frans; Misrofingah; Sofyanty, Devy; Fikri Maulana, Muhammad; Widia Nurdiani, Tanti
Jurnal Informasi dan Teknologi 2023, Vol. 5, No. 3
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jidt.v5i3.403

Abstract

Finding out what influences’ MSMEs' (small and medium-sized enterprises) desire to use e-commerce is the goal of this research. This study employed a quantitative methodology. A survey and the indirect distribution of questionnaires served as the data collection methods. MSMEs who currently use e-commerce as a sales channel received questionnaire data. The MSMEs in large cities that have used e-commerce as a sales channel make up the population of this study. Purposive sampling is a non-probability sampling technique that was employed by the researcher. The investigator made the decision to employ a 200-sample maximum. In this study, the PLS-SEM program SmartPLS was used for data analysis. An outer model analysis and an inner model analysis were performed. Several conclusions can be drawn from this research, including the fact that perceived benefit is the factor that influences MSMEs' intentions the most. As a result, sellers who have experienced the benefits will be more inclined to use e-commerce. Two of the hypotheses are not accepted. This is due to the fact that MSME actors must engage in e-commerce, meaning that quality and service have no bearing on their goals. The theory that has the biggest impact is that trust is influenced by system quality. Thus, it can be said that MSME participants have more faith in the system the higher its quality.
Pelatihan Adaptive Marketing Strategy untuk Bisnis Kecil Menghadapi Disrupsi Teknologi Kespandiar, Tengku; Elizabeth; Pujiastuti, Endah; Munizu, Musran; Misrofingah
AJAD : Jurnal Pengabdian kepada Masyarakat Vol. 5 No. 2 (2025): AUGUST 2025
Publisher : Divisi Riset, Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59431/ajad.v5i2.546

Abstract

The accelerated advancement of digital technology has brought about substantial disruption across multiple sectors, notably among small businesses. Numerous small enterprises encounter obstacles in sustaining their operations and remaining competitive due to shifting consumer behaviors, the proliferation of new digital platforms, and the necessity for adaptive marketing approaches. This community engagement initiative sought to strengthen the capacity of small business owners to address technological disruption by providing training in adaptive marketing strategies. The program employed interactive workshops, group discussions, and case simulations, engaging 25 micro, small, and medium enterprise (MSME) participants from diverse sectors within the target area. Training content focused on the evolving digital marketing landscape, the significance of data-driven strategies, effective use of social media, and the application of pertinent digital marketing tools.
Co-Authors Anak Agung Gede Sugianthara Devy Sofyanty Elizabeth Endah Pujiastuti Fikri Maulana, Muhammad Frans Sudirjo Kespandiar, Tengku Musran Munizu Widia Nurdiani, Tanti