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All Journal Jurnal Industri Kreatif dan Kewirausahaan Jurnal Industri Pariwisata ABDI MOESTOPO: Jurnal Pengabdian pada Masyarakat Sabangka Abdimas Jurnal Pengabdian Masyarakat Sabangka Journal Economics Technology and Entrepreneur Jurnal Pengabdian Bukit Pengharapan
Uuh Sukaesih
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Religion Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Social Sciences Other

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HARGA DAN PROMOSI SEBAGAI FAKTOR PENENTU KEPUTUSAN PEMBELIAN RUMAH DI PT. PIONIR ALFA SEJAHTERA (PASHOUSES) Utami, Astried Eviana; Sukaesih, Uuh; Miswan, Miswan
Jurnal Industri Kreatif dan Kewirausahaan Vol 7 No 2 (2024): Jurnal Industri Kreatif dan Kewirausahaan DESEMBER 2024
Publisher : Universitas Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/kewirausahaan.v7i2.2482

Abstract

Tujuan penelitian yaitu: 1. Menganalisis pendapat konsumen mengenai harga rumah yang dijual oleh PT. Pionir Alfa Sejahtera (Pashouses), 2. Menganalisis promosi yang dilakukan oleh PT. Pionir Alfa Sejahtera (Pashouses), 3. Menganalisis keputusan konsumen dalam membeli rumah yang dijual oleh PT. Pionir Alfa Sejahtera (Pashouses), 4. Menganalisis pengaruh harga dan promosi yang dilakukan PT. Pionir Alfa Sejahtera (Pashouses) terhadap keputusan membeli rumah  yang dijual oleh  PT. Pionir Alfa Sejahtera (Pashouses).  Penelitian dilakukan dengan menyebar kuesioner kepada 157 konsumen pembeli rumah yang dikirimkan melalui Google Form. Analisis data menggunakan statistik deskriptif dan regresi linear berganda.  Hasil penelitian yaitu : 1. Pendapat konsumen mengenai harga rumah  rata-rata = 3,88, 2. Pendapat konsumen mengenai promosi rata-rata = 3,97, 3.  Keputusan pembelian rumah rata-rata = 4,07, 4.  Harga dan promosi berpengaruh signifikan secara bersama-sama dan secara parsial terhadap keputusan membeli rumah yang dijual oleh PT. Pionir Alfa Sejahtera (Pashouses).
PENDAMPINGAN LITERASI KEUANGAN BAGI UMKM DI RUKUN WARGA (RW) 003 KELURAHAN KALISARI Sukaesih, Uuh; Miswan, Miswan
Jurnal Pengabdian Masyarakat Sabangka Vol 2 No 02 (2023): Jurnal Pengabdian Masyarakat Sabangka
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/sabangka.v2i02.510

Abstract

More than 90 percent of business activities in Kalisari Village can be categorized as Micro, Small and Medium Enterprises (MSMEs). MSME actors in the Kalisari Village generally experience problems in terms of financial management (financial literacy), even though MSME actors must be able to manage their finances well so that their business activities are successful. efforts regarding financial literacy with the aim of increasing knowledge and being able to overcome financial problems faced. Partners in the activity are 3 business actors in the Rukun Warga area (RW 003 Kelurahan Kalisari, Pasar Rebo District, East Jakarta. Partners are very enthusiastic in participating in business assistance and consulting which is marked by frequent regular consultations. The result of community service activities is partner knowledge regarding literacy financial literacy has increased by 33.81 percent, and problems faced by partners regarding literacy or financial management can be overcome. Assistance activities for partners still need to be continued with material adapted to the problems faced by partners.
Co-Authors Anjani, Rosy Austriana, Sarah Dedy Wahyudi Dewi Gita Kartika Farida Farida Miswan Miswan Miswan Miswan Miswan Miswan Pratiwi, Shilvia Eka Rosy Anjani Sarah Austriana Utami Rohadini, Vemiana Utami, Astried Eviana