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All Journal Humanus: Jurnal ilmiah Ilmu-ilmu Humaniora Aptisi Transactions on Technopreneurship (ATT) Anglophile Journal Jurnal Pendidikan Progresif
Thao, Nguyen Van
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Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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Journal : Anglophile Journal

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Attracting Viewers through Advertisement by Using Code Mixing: A Sociolinguistics Study Herman, Herman; Thao, Nguyen Van; Purba, Ridwin; Simanjuntak, Novi Sri Ulina
Anglophile Journal Vol. 2 No. 2 (2022): Anglophile Journal
Publisher : CV. Creative Tugu Pena

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51278/anglophile.v2i2.304

Abstract

The artcile aims to clarify what types of code mixes are used in TV advertisements and why code mixing is used because a trend or style of speech in society, particularly among young people has evolved in the phenomenon of mixing code and changing code. Bilingualism always involves the use of code mixing in the daily conversation of people. This research was carried out with a qualitative description. The research used transcript by note as an instrument, for the purpose of this research. Note that the video transcription method was used. The information is 30 ads. Data from this research were all published on Tuesday, 1 June 2021, through Saturday 6 June 2021, by the 30 television ads selected by the researchers. The result is a compatible lexicalization and insertion which appears as types of code mixing in the advertising. and 4 reasons were found, namely talking on a specific subject, interjection, intention to clarify the content of the speech and group identity expression. Keywords: Sociolinguistic, Code Mixing, Advertisement Analysis
Conveying the Meaning through Experiential Metafunction on Song Lyrics: A Case on Ideational Metafunction Sinaga, Yanti Kristina; Murni Situmorang, Natalia; Purba, Elprinawati; Sitompul, Heppy Theresia; Panjaitan, Anita; Herman, Herman; Thao, Nguyen Van
Anglophile Journal Vol. 3 No. 2 (2023): Anglophile Journal
Publisher : CV. Creative Tugu Pena

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51278/anglophile.v3i2.805

Abstract

This research explores the song "Better Man" by Westlife to uncover its experiential meaning and how it impacts the audience. Using the Systemic Functional Linguistics (SFL) framework, the study analyzes the song's meaning by examining the processes, participants, and circumstances in the lyrics. Qualitative content analysis is employed to identify various emotional experiences expressed through language. The study involves deconstructing each sentence to understand how participants, processes, and circumstances are used in the song. The primary data source is the authentic lyrics from reliable sources like official songbooks and verified lyric websites to ensure accuracy. The SFL theory helps examine experiential meta function and its components in the lyrics, considering the entire complexity of language in social contexts. The analysis reveals that "Better Man" predominantly employs mental processes, reflecting the singer's personal thoughts and perspectives. The use of verbs like "love," "say," and "hidden" effectively conveys emotions and interactions between individuals. The song's participants, such as "better man" and "her," create emotional connections with listeners. The findings emphasize the importance of language as an expressive tool in art and music, guiding songwriters in effectively communicating deeper messages and meanings. Song lyrics, with their emotional storytelling, establish powerful connections with the audience. While this study offers valuable insights into "Better Man," there is potential for further research. Analyzing more songs and genres can deepen the understanding of how language conveys experiences and emotions in music's broader context. Keywords: Experiential Metafunction, Systemic Functional Linguistics, Ideational Metafunction
Co-Authors Endang Fatmawati Jayawarsa, A.A. Ketut Magdalena Ngongo Murni Situmorang, Natalia Nainggolan, Anggi Maria Panjaitan, Anita Purba, Elprinawati Purba, Ridwin Raden Mohamad Herdian Bhakti Saputra, Nanda Simanjuntak, Novi Sri Ulina SIPAYUNG, ROHDEARNI WATI Sitompul, Heppy Theresia Wiwik Handayani Yanti Kristina Sinaga