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All Journal Journal of Economicate Studies Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Indonesian Journal of Economics and Management
Novari, Eri
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Other

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Strategic CRM Approaches for Strengthening Customer Loyalty and Satisfaction Purwati, Suci; Novari, Eri
Journal of Economicate Studies Vol. 7 No. 1 (2023): Journal of Economicate Studies
Publisher : Islamicate Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32506/joes.v7i1.848

Abstract

Customer Relationship Management (CRM) plays a pivotal role in enhancing customer satisfaction and loyalty by integrating strategy, technology, and relationship-building practices. This study investigates CRM as both a managerial philosophy and operational framework, focusing on how organizations strategically implement CRM to foster long-term customer relationships. Using a qualitative method through literature-based analysis, the study identifies key CRM strategies such as personalization, customer segmentation, multichannel communication, and cultural adaptation. It also examines how contextual factors—such as technological readiness, organizational culture, and industry-specific dynamics—shape CRM effectiveness. Findings suggest that CRM is most impactful when aligned with organizational goals and embedded in a culture of customer-centricity. The study contributes a conceptual synthesis that integrates relational and technological dimensions of CRM, offering theoretical refinement and practical guidance for organizations, particularly in emerging markets. The research highlights the need for context-sensitive CRM models and provides strategic implications for CRM deployment and performance enhancement.
The Impact of Halal Certificate Ownership on MSME Income in Indonesia Novari, Eri; Asih, Vemy Suci; Yulandri, Elsa; Supratman, Iman; Gojali, Dudang
Indonesian Journal of Economics and Management Vol. 4 No. 3 (2024): Indonesian Journal of Economics and Management (July 2024)
Publisher : Jurusan Akuntansi Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/ijem.v4i3.6405

Abstract

The ownership of halal certification can raise the likelihood of increasing SMEs' well-being, especially through revenue enhancement, according to this research, which empirically investigates the elements thought to motivate SME actors to seek halal certification. To accomplish the predefined research goals, the researcher employed a questionnaire survey with SMEs in Indonesia to gather data. The sample was chosen using the Cluster Random Sampling approach, and structural equation modeling (SEM) was used for analysis. The findings show that halal certification ownership affects income improvement, while halal literacy and accessibility affect halal certification ownership. The findings demonstrate how halal knowledge and accessibility affect the ownership of halal certification and how this affects SMEs' well-being. The research findings have management effects, such as offering a model for halal certification ownership as a policy guideline and promoting Halal Go Digital to help SMEs digitize their operations and make use of helpful features. With the use of this research, the government may develop a halal supply chain that involves both public and commercial entities and is coordinated across sectors.
PENGARUH KUALITAS PELAYANAN DAN LOKASI TERHADAP KEPUASAN KONSUMEN PADA RUMAH MAKAN SUCI BANDUNG Novari, Eri; Suhendi, Suhendi; Ghifar, Azqi Nurhidayatul
Jurnal Valuasi: Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Vol. 5 No. 1 (2025): Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/vls.v5i1.357

Abstract

This study aims to analyze the influence of service quality and location on consumer satisfaction at Rumah Suci Bandung. Service quality is an important factor in improving customer satisfaction, which includes aspects of reliability, responsiveness, assurance, empathy, and physical evidence. Meanwhile, a strategic location can provide easy access for customers, thus affecting their satisfaction level.  This study uses a quantitative method with a survey approach, where data is collected through questionnaires distributed to customers of Rumah Makan Suci Bandung. The analysis technique used is multiple linear regression analysis to find out how much the influence of service quality and location variables on consumer satisfaction.  The results of the study show that the quality of service and location have a positive and significant effect on consumer satisfaction. This indicates that the better the quality of service provided and the more strategic the location of the restaurant, the higher the level of consumer satisfaction. Therefore, Rumah Makan Suci Bandung is advised to continue to improve the quality of service and maintain the advantages of the location to maintain customer loyalty
Co-Authors Ghifar, Azqi Nurhidayatul Gojali, Dudang Purwati, Suci Suhendi Suhendi Supratman, Iman Vemy Suci Asih, Vemy Suci Yulandri, Elsa