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All Journal Journal of Economicate Studies Al-Hanif: Jurnal Pendidikan Anak dan Parenting Procedia of Social Sciences and Humanities At-Taqwa: Jurnal Pendidikan dan Islamic Studies
Purwati, Suci
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Strategic CRM Approaches for Strengthening Customer Loyalty and Satisfaction Purwati, Suci; Novari, Eri
Journal of Economicate Studies Vol. 7 No. 1 (2023): Journal of Economicate Studies
Publisher : Islamicate Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32506/joes.v7i1.848

Abstract

Customer Relationship Management (CRM) plays a pivotal role in enhancing customer satisfaction and loyalty by integrating strategy, technology, and relationship-building practices. This study investigates CRM as both a managerial philosophy and operational framework, focusing on how organizations strategically implement CRM to foster long-term customer relationships. Using a qualitative method through literature-based analysis, the study identifies key CRM strategies such as personalization, customer segmentation, multichannel communication, and cultural adaptation. It also examines how contextual factors—such as technological readiness, organizational culture, and industry-specific dynamics—shape CRM effectiveness. Findings suggest that CRM is most impactful when aligned with organizational goals and embedded in a culture of customer-centricity. The study contributes a conceptual synthesis that integrates relational and technological dimensions of CRM, offering theoretical refinement and practical guidance for organizations, particularly in emerging markets. The research highlights the need for context-sensitive CRM models and provides strategic implications for CRM deployment and performance enhancement.
Application of Sapta Pesona in Realizing Guava Picking Tourist Destinations: Penerapan Sapta Pesona dalam Mewujudkan Destinasi Wisata Petik Jambu Alfianto, Mochamad Rizal; Purwati, Suci; Kamila, Syafa Tasya; Supriyadi
Procedia of Social Sciences and Humanities Vol. 3 (2022): Proceedings of the 1st SENARA 2022
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v3i.256

Abstract

Tourism is the sector most affected by the COVID-19 pandemic. This condition occurs all over the world with different scales and dimensions. With the existence of Sapta Pesona, which are seven conditions that need to be realized and promoted in people's daily lives, it can increase the attractiveness and competitiveness of tourism. This refers to the support and role of the community as hosts to create an environment and atmosphere that can encourage the growth and development of the tourism industry through the realization of the seven elements. Kebaron Village is one of the villages with a guava plantation destination in Sidoarjo, with a very abundant guava product. Various types of guava are planted on an area of ​​5.5 hectares in this village of Kebaron Sidoarjo, and there are around 1,200 guava trees. The obstacle experienced by guava picking tourism in Kebaron village is the decrease in visitors since the Covid-19 pandemic which took place from early 2020, it is necessary to increase and renew the garden area by adding some supporting infrastructure. Based on the analysis conducted with partners, there are several problems that need to be addressed immediatel.
Kontribusi Orangtua dan Masyarakat Dalam Pelaksanaan Kegiatan Pembelajaran Di PAUD IT Nurul Ulum Safira, Dela; Arum, Indah Sekar; Chairunnisa, Karin; Purwati, Suci; Andika, Winda Fingki
At-Taqwa: Jurnal Pendidikan dan Islamic Studies Vol 2, No 1 (2024): JULI
Publisher : Yayasan Nurma Gemilang

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Abstract

Anak usia dini (early childhood) dalam UU No. 20 Tahun 2003 dinyatakan sebagai anak yang berada pada rentang usia 0 s/d 6 tahun. Kontribusi orang tua dengan sekolah perlu sangat penting agar terjalin sinergi antara orangtua dan sekolah. Sekolah tidak dapat berdiri sendiri dan membutuhkan partisipasi orang tua dalam hal masukan untuk penyusunan dan pelaksanaan program serta meneruskan pendidikan yang sudah didapatkan anak di sekolah supaya diperkuat saat dirumah.Penulisan artikel ini bertujuan untuk mengetahui bagaimana kontribusi orang tua dan masyarakat dalam pelaksanaan kegiatan pembelajaran di PAUD IT Nurul Ulum. Metode yang di gunaan yaitu metode kualitatif dengan studi lapangan (field Research). Adapun penelitian dilakukan di PAUD IT Nurul Ulum pada kelompok A dan B. Maka, penulis dapat menarik benang merahnya bahwa pelaksanaan pembelajaran yang berkontribusi dengan orang tua dan masyarakat sangat penting untuk perkembangan anak, mengetahui program-program pembelajaran di PAUD, saling bertukar informasi dan meningkatkan jiwa simpati dan empati antara sekolah, orang tua, serta masyarakat. Berdasarkan hasil penelitian secara menyeluruh dapat di simpulkan bahwa kontribusi orangtua dan masyarakat dalam pelaksanaan kegiatan pembelajaran di PAUD IT Nurul Ulum adalah bahwa partisipasi mereka sangat penting dalam mendukung perkembangan anak-anak.
Meningkatkan Kemampuan Motorik Halus Anak Menggunakan Permainan Plastisin Di Tk Aisyiyah Bustanul Athfal 25 Medan Purwati, Suci
AL-HANIF: Jurnal Pendidikan Anak dan Parenting Vol 4, No 2 (2024): Desember
Publisher : Universitas Muhammadiyah Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/al-hanif.v4i2.22471

Abstract

Penelitian ini bertujuan untuk mengkaji perencanaan, pelaksanaan, dan evaluasi pembelajaran kreativitas anak melalui kegiatan menggunting, menempel, dan mewarnai. Perencanaan pembelajaran dimulai dengan penyusunan Rencana Pelaksanaan Pembelajaran Harian (RPPH), yang disesuaikan dengan tema dan kebutuhan pembelajaran. Dalam pelaksanaannya, metode ini melibatkan anak dalam kegiatan yang dapat meningkatkan kreativitas, keterampilan motorik halus, konsentrasi, kemampuan bahasa, dan kepercayaan diri. Evaluasi dilakukan untuk menilai perkembangan anak berdasarkan indikator kreativitas yang meliputi kelancaran dan keluwesan dalam menggambar dan mengkombinasikan warna. Meskipun sebagian anak belum mencapai hasil yang optimal, pembelajaran ini memberikan kesempatan bagi mereka untuk berkembang dengan bimbingan dari guru. Komunikasi yang baik antara guru dan orang tua juga berperan penting dalam mendukung keberhasilan proses pembelajaran ini.
Co-Authors Alfianto, Mochamad Rizal Andika, Winda Fingki Arum, Indah Sekar Chairunnisa, Karin Kamila, Syafa Tasya Novari, Eri Safira, Dela Supriyadi