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All Journal Studi Ilmu Manajemen dan Organisasi Jurnal Manajemen DIVERSIFIKASI AKM: Aksi Kepada Masyarakat Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan
Utami, Riyadini Riyan
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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STRATEGI PEMASARAN RUMAH BERSUBSIDI PADA PT ANUGRAH INDAH BERSAMA LAMPUNG Oktaviani, Ayu; Yusa, Viola De; Utami, Riyadini Riyan
Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Vol. 3 No. 2 (2023): Juni: Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimbik.v3i2.467

Abstract

Abstract Housing is one of the basic human needs, not individual needs but the needs of society as a whole. However, not all people can enjoy or have decent, healthy and safe housing, so efforts to increase housing and settlement development must continue to be increased at affordable prices, especially for low-income groups. One of the causes of the problems faced by big cities in Indonesia is the large population caused by natural growth and urbanization. The government program through the construction of subsidized housing targets low-income communities (MBR). The purpose of this research is to determine the choice of marketing strategy through SWOT analysis as an effort to increase subsidized housing sales at PT Anugrah Indah Bersama Lampung in the pandemic era. The type of research used is descriptive qualitative, namely research conducted to determine the value of independent variables, which interpret data in the form of words, sentences, schemes and pictures through SWOT analysis. Based on the several stages of analysis that have been carried out on IFAS and EFAS analysis, the strength of PT. Anugrah Indah with Lampung is superior to its weaknesses. The opportunities from PT. Anugrah Indah and Lampung are involved in a large enough threat compared to the threat.
Pelatihan Pembuatan Lampu Hias Dari Stik Es Krim Pada Komunitas Becik Lampung Rahayu, Sri; Utami, Riyadini Riyan; Moussadecq, Ade; Yusa, Viola De
AKM Vol 5 No 2 (2025): AKM : Aksi Kepada Masyarakat Jurnal Pengabdian Kepada Masyarakat - Januari 2025
Publisher : Sekolah Tinggi Ekonomi dan Bisnis Syariah (STEBIS) Indo Global Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36908/akm.v5i2.1278

Abstract

Sahabat Becik Lampung merupakan komunitas Homeschooling yang berpusat di PKBM Piwulang Becik Salatiga, Jawa Tengah yaitu Pusat Kegiatan Belajar Masyarakat (PKBM) yang sangat memperhatikan interaksi anak dengan pembimbingnya, dalam proses kegiatan belajar mengajar secara beradab dan bermartabat. Sistem pembelajaran pada Homeschooling Sahabat Becik Lampung dilakukan secara daring (dalam jaringan) dari Kemendikbud yang lebih dikenal dengan nama setara daring. Kegiatan pengabdian ini memiliki tujuan memberikan keterampilan dan wawasan kepada para komunitas Homeschooling Sahabat Becik Lampung peserta tentang teknik-teknik pembuatan lampu hias dari stik es krim serta memberikan semangat dalam mengembangkan kreatifitas dan menambah wawasan juga pengetahuan dan peluang usaha dari kratifitas tersebut. Metode yang digunakan dalam kegiatan ini yaitu dengan metode sosialisasi, diskusi, simulasi, dan penerapan. Metode ini dapat meningkatkan minat dan pengetahuan mitra terkait dengan pelatihan pembuatan lampu hias dari stik es krim. Kegiatan pengabdian ini mendapatkan apresiasi yang sangat bagus dari peserta dengan antusias mereka mengikuti pelatihan dan menghasilkan karya yang sangat bermanfaat dan juga bisa dijadikan peluang usaha Hasil dari pengabdian ini para peserta dapat membuat produk yaitu lampu hias dari stik es krim yang berkualitas dan mempunyai nilai jual..
Faktor–Faktor yang Mempengaruhi Keputusan Berwirausaha pada Anggota HIPMI PT Bandar Lampung: Sebuah Analisis Empiris Yusa, Viola De; Utami, Riyadini Riyan; Rahayu, Sri
Studi Ilmu Manajemen dan Organisasi Vol. 5 No. 2 (2024): Oktober
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v5i2.3520

Abstract

Purpose: The research aims to determine the analysis of factors that influence entrepreneurial decisions among members of HIPMI PT Bandar Lampung.Methodology: The type of research used in this research is qualitative research. The population in this research is 139 students who are members of HIPMI PT Bandar Lampung, with a sample of 85 respondents using a non-probability sampling method using purposive sampling technique. The analysis tool uses the SPSS program version 25. The analysis tool used is the Cochran Q Test.Results: The research results show that there are 11 factors that influence entrepreneurial decisions among HIPMI PT Bandar Lampung members, namely the dream of being successful, a supportive family, high market demand, family background, surrounding groups, idol figures, proud of independence, HIPMI seniors, able implement his imagination, act innovatively, capital provided by the family.Conclusions: 11 factors that influence the entrepreneurial decisions of HIPMI PT Bandar Lampung students, consisting of 3 Entrepreneurial Knowledge factors, 2 Motivation factors, and 6 Reference Group factors. The most dominant factor is the Reference Group with 6 factors, such as family support, senior influence, and idol figures. These factors are important to consider in making entrepreneurial decisions.Limitations: This research contributes to HIPMI PT members being able to change their mindset about entrepreneurship and increasing entrepreneurial decisions among HIPMI PT Bandar Lampung members to open new job opportunities to reduce the unemployment rate among post-graduation students.
Pengaruh Standar Operasional Prosedur (SOP) Dan Insentif Terhadap Kinerja Karyawan PT Bank Mandiri Taspen Bandar Lampung Suwandi; Utami, Riyadini Riyan; Yusa, Viola De; Andani, Raudina Amalian
Jurnal Manajemen DIVERSIFIKASI Vol. 5 No. 2 (2025): Juni
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v5i2.9074

Abstract

A company always hopes to achieve better progress. To achieve this goal, the company willtry to improve employee performance. To improve employee performance, it is necessary toimplement detailed guidelines and provide compensation for the contribution given. Researchhas been conducted regarding the Effect of Standard Operating Procedures (SOP) andincentives on employee performance at PT. Mandiri Taspen Bandar Lampung. This researchused a quantitative approach to test the stated hypothesis. In this study, the paper used aclosed questionnaire, namely a questionnaire where the answers were already available. Therespondent just had to choose the answer according to the question. In this study, thepopulation consisted of all employees at PT. Bank Mandiri Taspen Bandar Lampung, ofwhich there were 44 employees. The sampling technique was a saturated sample where allmembers of the population were sampled. Data processing was carried out throughtabulation and carried out validity tests, reliability tests, normality tests, linearity tests, andmulticollinearity tests. The data analysis used multiple linear regression techniques. Thehypothesis used a t-test and F-test. The research results showed that the standard operationalprocedure variables (SOP) and incentives partially and simultaneously have a positive effecton employee performance
Co-Authors Ade Moussadecq Andani, Raudina Amalian Ayu Oktaviani, Ayu SRI RAHAYU Suwandi Yusa, Viola De