Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
P-Index
This Author published in this journals
All Journal Paduraksa : Jurnal Teknik Sipil Universitas Warmadewa International Journal of Travel, Hospitality and Events
Fahira
Unknown Affiliation
Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Education Environmental Science Social Sciences Transportation Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
FEASIBILITY OF INVESTMENT DEVELOPMENT SYUKURAN AMINUDDIN AMIR AIRPORT LUWUK Hamzah; Fahira; Nirmalawati
PADURAKSA: Jurnal Teknik Sipil Universitas Warmadewa Vol. 9 No. 1 (2020)
Publisher : Program Studi Teknik Sipil, Fakultas Teknik dan Perencanaan, Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (414.216 KB) | DOI: 10.22225/pd.9.1.1673.39-50

Abstract

Air transport in the town of Luwuk Banggai has increased significantly, this can be seen with increasing volume flight Syukuran Aminuddin Amir Airport average of 17.59% per year to various regions in the country and has the infrastructure facilities that can accommodate as many as 219261 average passengers/year with a percentage of 17.67% per year. The results of the research can be used to determine the feasibility of investing in the development of an airport by using economic calculation engineering and value advantage of the extension of the runway to 3000 m complete with other facilities with competing methods will be applied as follows: Net Present Value (NPV), Benefit-Cost Ratio (BCR), Internal Rate of Return (IRR), and payback period. From the results of investment appraisal using the NPV method results obtained IDR.79,002,433,592.00 with methods derived into 36.142% IRR greater than 15% and Profitability Index (PI) has a value of 1.126 that is greater than 1 and analysis Payback Period (PP) was obtained within 15 years to reach the Break-Even Point.
Marketing Strategy Via Instagram at Hotel Holiday Inn Express Jakarta International Expo Nicko Gana Saputra; Reza Imani Syawal; Putri, Ni Made Dwiyana Rasuma; Fahira
International Journal of Travel, Hospitality and Events Vol. 4 No. 1 (2025): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v4i1.466

Abstract

Purpose: This study aims to analyze the room marketing strategy of Holiday Inn Express Jakarta International Expo Hotel using social media. Method: The research employs a qualitative approach, utilizing primary and secondary data. Data collection methods include literature reviews, interviews, and field observations. Descriptive qualitative analysis was used to interpret the findings. Result and Discussion: Observations of the hotel’s Instagram account demonstrate the effectiveness of social media as a marketing tool. Instagram’s billion active users provide extensive promotional opportunities, allowing businesses to engage audiences through images, videos, and stories creatively. Influencers are critical in building trust and expanding product reach, while official accounts manage brand visibility and customer relationships. Instagram Highlights effectively organize and present key messages, fostering cohesive brand narratives. The strategic use of Instagram at Holiday Inn Express Jakarta International Expo emphasizes visuals, personal connections, and guest engagement, proving its effectiveness in boosting brand visibility and enhancing promotional efforts. Implications: The marketing strategies for Holiday Inn Express Jakarta International Expo Hotel involve enhancing product quality and service offerings to increase occupancy rates and revenue. Online marketing, mainly through platforms like Instagram, has become crucial in the hotel’s marketing mix. This involves using electronic media, such as computers and the Internet, to execute digital campaigns effectively. The findings highlight the need for thorough preparation and strategic execution in digital marketing to ensure success in a highly competitive environment.
Co-Authors Hamzah Ni Made Dwiyana Rasuma Putri, Ni Made Dwiyana Rasuma Nicko Gana Saputra Nirmalawati Reza Imani Syawal