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All Journal Paduraksa : Jurnal Teknik Sipil Universitas Warmadewa International Journal of Travel, Hospitality and Events Amal Ilmiah: Jurnal Pengabdian Kepada Masyarakat International Journal of Business English and Communication (IJoBEC) Casuarina: Environmental Engineering Journal
Fahira
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Civil Engineering, Building, Construction & Architecture Control & Systems Engineering Decision Sciences, Operations Research & Management Education Energy Engineering Environmental Science Immunology & microbiology Languange, Linguistic, Communication & Media Social Sciences Transportation Other

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Marketing Strategy Via Instagram at Hotel Holiday Inn Express Jakarta International Expo Nicko Gana Saputra; Reza Imani Syawal; Putri, Ni Made Dwiyana Rasuma; Fahira
International Journal of Travel, Hospitality and Events Vol. 4 No. 1 (2025): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v4i1.466

Abstract

Purpose: This study aims to analyze the room marketing strategy of Holiday Inn Express Jakarta International Expo Hotel using social media. Method: The research employs a qualitative approach, utilizing primary and secondary data. Data collection methods include literature reviews, interviews, and field observations. Descriptive qualitative analysis was used to interpret the findings. Result and Discussion: Observations of the hotel’s Instagram account demonstrate the effectiveness of social media as a marketing tool. Instagram’s billion active users provide extensive promotional opportunities, allowing businesses to engage audiences through images, videos, and stories creatively. Influencers are critical in building trust and expanding product reach, while official accounts manage brand visibility and customer relationships. Instagram Highlights effectively organize and present key messages, fostering cohesive brand narratives. The strategic use of Instagram at Holiday Inn Express Jakarta International Expo emphasizes visuals, personal connections, and guest engagement, proving its effectiveness in boosting brand visibility and enhancing promotional efforts. Implications: The marketing strategies for Holiday Inn Express Jakarta International Expo Hotel involve enhancing product quality and service offerings to increase occupancy rates and revenue. Online marketing, mainly through platforms like Instagram, has become crucial in the hotel’s marketing mix. This involves using electronic media, such as computers and the Internet, to execute digital campaigns effectively. The findings highlight the need for thorough preparation and strategic execution in digital marketing to ensure success in a highly competitive environment.
Cemilan Gabin Fla Berbagai Varian Rasa Sahar, Marsanda; Nirmala; Yusri , Nurul; Fatmawati, Kiki; Fahira; Sapar
Amal Ilmiah: Jurnal Pengabdian Kepada Masyarakat Vol. 5 No. 2 (2024): Edisi Mei 2024
Publisher : FKIP Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36709/amalilmiah.v5i2.209

Abstract

Pemanfaatan Biskuit Gabin menjadi produk makanan kreatif yang bernilai jual. Tujuan program kreativias mahasiswa-kewirausahaan (PKM-K) diharapkan membangkitkan motivasi mahasiswa untuk berwirausaha dalam mengelolah biskuit Gabin sebagai cemilan kekinian yang mampu membangkitkan nilai jual di masyarakat. Metode pelaksanaan dari program ini adalah input, proses (produksi), output dan evaluasi. Hasil program ini adalah input, melakukan survei pasar untuk mengetahui kondisi pasar. Selanjutnya adalah studi kelayakan terhadap usaha yang akan dijalankan. Tahap terakhir adalah pemilihan bahan dan penyediaan tempat serta sarana dan prasarana untuk menunjang proses produksi. Proses (produksi), proses pembuatan Gabin Fla mulai dari persiapan bahan dan alat sampai Gabin Fla siap dipasarkan. Output, yaitu hasil kreatifitas Gabin Fla yang siap dikonsumsi dan dipasarkan kepada konsumen. Yang terakhir adalah evaluasi, yaitu tahapan ini dilaksanakan pada saat produksi produk Gabin Fla telah selesai dilakukan. Pada tahap ini akan meninjau tentang kekurangan-kekurangan apa saja yang membuat konsumen tidak merasa puas mengonsumsi produk kami. Kesimpulan program PKM-K pemanfaatan biskuit gabin menjadi produk makanan Gabin Fla berbagai varian rasa yang bernilai jual dapat memberikan keterampilan kepada mahasiswa untuk tetap inovatif dan kreatif, memberikan kesempatan kepada mahasiswa untuk praktik wirausaha dengan pemahaman konsep wirausaha yang komprehensif, dan membangun semangat mahasiswa untuk tetap berbisnis.
THE STRATEGIC ROLE OF ENGLISH IN IMPLEMENTING INSTAGRAM MARKETING STRATEGIES: AN INTEGRATED SWOT PERSPECTIVE Fahira; Riny Jefri; Fatimah Hidayahni Amin
International Journal of Business English and Communication Vol 4 No 1 (2026): January
Publisher : Bahasa Inggris Program Sarjana Terapan, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/ijobec.v4i1.1290

Abstract

This research is a qualitative descriptive study which aims to identify and describe strengths and weaknesses, opportunities and threats in understanding the role of English in implementing marketing strategies using Instagram. Data was obtained through documents on Instagram. The findings show that PT. Bumi Sarana Beton effectively uses English in their Instagram posts to showcase their products, showing professionalism and international appeal. However, the use of English on Instagram is limited, with non-standard usage including English words, regional languages, and abbreviations. Lack of English proficiency may hinder Kalla Beton's global growth, engagement from diverse users, and negatively impact brand reputation. English-language content can increase accessibility and engagement, potentially expanding reach to a wider audience. However, a lack of English proficiency in Instagram marketing could hinder Kalla Beton's global growth and negatively impact its reputation.
Analysis of the Impact of Pharmaceutical Waste on Water Quality and Bioremediation-Based Treatment Efforts Arsy, Nurul; Atiqa Kirana; Meilani; Fahira
Casuarina: Jurnal Teknik Lingkungan Vol 3 No 2 (2026): CEEJ APR 2026
Publisher : LRI Universitas Muhammadiyah Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33506/ceej.v3i2.5608

Abstract

Pharmaceutical waste discharged into aquatic environments can significantly deteriorate water quality and disrupt ecosystems. Even at low concentrations, active pharmaceutical compounds may induce physiological changes in aquatic organisms and contribute to the emergence of antibiotic resistance. This study aims to analyze the impact of pharmaceutical waste on water quality and evaluate bioremediation using indigenous microorganisms as a sustainable treatment approach. Water samples contaminated with pharmaceutical residues were collected near healthcare facilities. Parameters such as pH, dissolved oxygen (DO), chemical oxygen demand (COD), and pharmaceutical concentrations were measured. Indigenous microorganisms capable of metabolizing pharmaceutical compounds were identified and applied in bioremediation experiments over 14 days. Results revealed a 50% reduction in pharmaceutical residues, accompanied by improved water quality indicators, including increased DO and decreased COD. The microorganisms demonstrated adaptability to polluted environments and utilized pharmaceutical compounds as energy sources. These findings underscore the potential of bioremediation as an eco-friendly strategy for pharmaceutical wastewater treatment. The study contributes to the development of sustainable waste management practices, emphasizing the role of local microbial resources in mitigating environmental pollution.
FEASIBILITY OF INVESTMENT DEVELOPMENT SYUKURAN AMINUDDIN AMIR AIRPORT LUWUK Hamzah; Fahira; Nirmalawati
PADURAKSA: Jurnal Teknik Sipil Universitas Warmadewa Vol. 9 No. 1 (2020)
Publisher : Program Studi Teknik Sipil, Fakultas Teknik dan Perencanaan, Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/pd.9.1.1673.39-50

Abstract

Air transport in the town of Luwuk Banggai has increased significantly, this can be seen with increasing volume flight Syukuran Aminuddin Amir Airport average of 17.59% per year to various regions in the country and has the infrastructure facilities that can accommodate as many as 219261 average passengers/year with a percentage of 17.67% per year. The results of the research can be used to determine the feasibility of investing in the development of an airport by using economic calculation engineering and value advantage of the extension of the runway to 3000 m complete with other facilities with competing methods will be applied as follows: Net Present Value (NPV), Benefit-Cost Ratio (BCR), Internal Rate of Return (IRR), and payback period. From the results of investment appraisal using the NPV method results obtained IDR.79,002,433,592.00 with methods derived into 36.142% IRR greater than 15% and Profitability Index (PI) has a value of 1.126 that is greater than 1 and analysis Payback Period (PP) was obtained within 15 years to reach the Break-Even Point.
Co-Authors Arsy, Nurul Atiqa Kirana Fatimah Hidayahni Amin Fatmawati, Kiki Hamzah Meilani Ni Made Dwiyana Rasuma Putri, Ni Made Dwiyana Rasuma Nicko Gana Saputra Nirmala Nirmalawati Reza Imani Syawal Riny Jefri Sahar, Marsanda Sapar Yusri , Nurul